Posts Tagged “baby carrots”
BAKERSFIELD, CA — Grimmway Farms, a global leader in fresh produce, is promoting the health and nutritional benefits of baby carrots in a nationwide campaign targeting grocery retailers and shoppers. The I Love Baby Carrots campaign runs through October and tells the multi-faceted story of baby carrots using social media, brand ambassadors, and local and trade media channels.
“Grimmway has been known for our delicious baby carrots since we first introduced them to the market nearly 30 years ago,” said Grimmway Farms Executive Vice President Eric Proffitt. “As the market leader in healthy, fresh produce, this campaign is an opportunity for us to help retailers tell the complete baby carrot story – from the inception of the category, to how they are grown and processed, to the convenience and nutritional benefits they offer to kids and families.”
Baby carrots have long been synonymous with eye health, but Proffitt noted there are several other proven benefits of these crunchy and versatile snacks, including increased antioxidant protection, reduced inflammation, and improved heart and skin health. In fact, research findings presented at the 2024 annual meeting of the American Society of Nutrition found that eating a single serving of baby carrots just three times a week can increase skin carotenoid levels by more than 10 percent.
“Generations of families have long enjoyed the health benefits and convenience of baby carrots, whether as lunchbox snacks, paired with dips, or incorporated into recipes,” Proffitt noted. “We’re excited to share all the reasons why even more shoppers should fall in love with them too.”
Shoppers are invited to follow #ILoveBabyCarrots on Instagram and tune into @grimmwayfarms Wednesdays through October 9, 2024.
About Grimmway Farms
Headquartered in Bakersfield, California, Grimmway Farms traces its roots to a produce stand opened by the Grimm brothers in the early 1960s. Grimmway is a global produce leader and one of the largest producers of carrots. Grimmway supplies more than 65 organic, USA-grown crops and brands include Cal-Organic Farms and Bunny-Luv.
While New Jersey “blues” are entering the final leg of the blueberry shipping season, carrot loading opportunities out of Washington state will increase significantly this year.
Entering the second week of July, 2017 New Jersey blueberry shipments were about 65 percent completed. Grower-shippers here were already describing it as one of the better seasons in years. Jersey “blues” should wrap up during the first week of August.
This season is marked by more fresh market and fewer “blues” for processing than usual. Normally, about 80 percent of Jersey blueberries go to the fresh market, with the balance going to processors. Looking towards the end of the current season, some observers believe nearly 90 percent will end up in the fresh market .
Washington Carrot Shipments
By Grimmway Farms
BAKERSFIELD, Calif. – Grimmway Farms, a global produce leader and the world’s largest producer of carrots, July 18th announced it has activated its Pasco, WA., baby carrot processing facility to provide customers with freight savings and additional shipping options during the July – November harvesting season.
“We’re pleased to offer more shipping options to our customers in the Pacific Northwest and Western Canada. Providing access to our baby carrots through this additional resource allows these customers to better serve their markets,” said Jeff Huckaby, president of Grimmway Farms. “Our Pasco facility is a great option for customers and distribution centers that manage high volumes of both conventional and organic varieties of our baby carrots. We look forward to leveraging this facility to provide our customers with an outstanding experience throughout this busy harvest season.”
Grimmway’s Pasco facility was modeled after the company’s Malaga facility – its premier baby carrot processing facility located in Arvin, CA – which was designed for optimal efficiency and minimal waste.
Following two seasons of small runs, 2017 marks the first time that Grimmway’s Pasco facility is being operated at larger capacity to enhance customer shipping logistics of orange cut and peeled baby carrots – the company’s most popular item. Customers who obtain other types of produce from growers in the Pacific Northwest can combine Grimmway’s baby carrots with other commodities via the Pasco facility to reduce their transportation and logistical costs.
To contact the Grimmway Farms’ Pasco facility, call (661) 391-5290.