Posts Tagged “Chilean cherry exports”
Fall has arrived, and that means it’s time to get ready for Chilean Cherries. And when we say get ready, we mean get ready for some great news! Chile projects that cherry exports to the U.S. will see substantial growth in 2021/22, and for the first time, the season will run more than 12 weeks, from November through February. The Chilean Cherry Committee estimates that nearly 13,000 tons will be shipped to the U.S. market during the 2021/22 season.
The first shipments of cherries will depart Chile by early November and will continue through early February.
Chile reigns as the world’s largest exporter of cherries, and continued growth is anticipated over the coming years. While China has been the main receiver of Chilean cherries, the industry is working diligently to develop other markets, including the U.S.
Comments the Chairman of the Cherry Committee, Cristián Tagle, “Diversification and development of markets is crucial for our industry. Chile views the U.S. as a market with enormous potential, and we are committed to investing in its expansion.”
To support the increased volumes flowing into the market, the Committee will fund an expanded marketing program, encompassing numerous consumer and retail components encouraging consumers to “Cherrish the Moment”. Promotions will begin in December and continue through February, with new merchandising material communicating different occasions for enjoying Chilean cherries.
Karen Brux, managing director of the Chilean Fresh Fruit Association (CFFA) states, “Chilean cherries are a delicious addition to just about anything. Whether shared with family over the holidays, used in a special dessert for Valentine’s Day, given as a gift for Chinese New Year, or just eaten on the sofa while watching TV…there are so many ways to “Cherrish the Moment” with Chilean cherries.” The CFFA’s merchandisers are working with retailers across the country to showcase cherries to their shoppers both in-store and online. Extensive social media and e-commerce programs will provide an additional boost to awareness and shopper demand.
A revised estimate of the production and exports of Chilean cherries predicts an even greater increase compared to what was announced in early November.
The Asoex Chilean Cherry Committee, exports of 326,184 metric tons (MT) (63,236,847 cartons of 5 kg) are predicted, which would be an increase of 38.3 percent over last season. The original estimate was expected to reach 310,352 MT. The figure was also a record in exports for the Latin American country.
Among the top countries receiving Chilean cherry exports are the U.S. South Korea, Brazil, China, India, Vietnam and Thailand.