Posts Tagged “Envy apples”
Wenatchee, WA: CMI Orchards’ hottest CatStats report shows Envy™ apples dominate as the biggest star of the summer. Originally from New Zealand and crafted through natural plant-breeding methods, this cross between Gala and Braeburn quickly emerged as the apple that has everything. Sweet and crunchy, with white flesh that stays white even after being cut, Envy™ apples command a strong brand following and over-the-top consumer desire that keeps them consistently at the top of the charts in the apple market.
Danelle Huber, CMI’s Senior Marketing Manager, reports Envy™’s top-notch rankings with consumers is just one small indicator of the apple’s consistent and steadfast popularity. According to NielsenIQ, the demand for this apple is surging. “Envy™’s popularity has been skyrocketing over the last 52 week period. With a 19% increase in sales and a 28% increase in volume across the United States, Envy™ secures the 8th most popular spot in the U.S. right now.” She adds that this means Envy™ makes up nearly a quarter of branded, high-flavor apple sales volume.
NielsenIQ also reports over the last six months that the Mountain, West North Central, and East North Central divisions enjoyed the largest increases in the Consumer Demand Index, putting Envy™ as the #1 branded apple of choice in the South region and #2 in all the others. This marks a total growth across US regions between 23% and 44.2%.
“Envy™’s fan base continues to soar. Since arriving to market, this luxury apple continues to break sales records time and time again,” says Rochelle Bohm, Vice President of Marketing at CMI. “Its delicate, sweet flavor and crisp, slow-to-brown flesh leaves customer demand high, while the longevity of its stored life and social media presence feeds a growing fan base.”
Bohm goes on to explain that the powerful global marketing presence of Envy™ apples delivers unparalleled brand awareness, helping retailers significantly boost sales while giving their customers what they crave. “Envy™ delivers year-round opportunities for retailers to build category sales with ease,” she says. “A high-performing apple paired with gorgeous branding and availability in both conventional and organic options make Envy™ the ultimate star of the summer.”
About CMI Orchards and Envy™ apples:
CMI Orchards is one of Washington State’s largest growers, shippers and packers of premium quality conventional and organic apples, pears, and cherries. Based in Wenatchee, WA, CMI Orchards delivers outstanding fruit across the U.S.A. and exports to over 60 countries worldwide.
Envy™ is a registered trademark owned by the T&G group of companies. Envy™ apples are sold and distributed by exclusive North American sales agents, including Oppy, Rainier and CMI Orchards, under the leadership and support of the local brand marketing team of T&G Global.
Los Angeles – New Zealand Trade Commissioner, Los Angeles, Haylon Smith, and supermodel and actress, Rachel Hunter, recently joined T&G Global in Los Angeles to celebrate the Envy™ apple brand’s outstanding success in the North American market.
Over the past year, more than 2.1 million cartons of Envy™ apples were sold in the U.S. The in-demand premium apple brand has skyrocketed to the top of the sales charts for a branded apple, earning 18.3% dollar sales growth and 18.0% volume growth (Source: Nielsen, Total U.S., Apple Category, L 52 weeks ending September 11, 2021). In addition, the apple was recognized as “Best in Produce” by Kitchn in its 2021 “Kitchn Essentials: Grocery Edition,” an annual selection of the must-have grocery items hand-picked by Kitchn editors.
First launched in North American produce departments in 2010, after years of extensive evaluation by New Zealand researchers and apple growers to ensure the variety meets and exceeds consumer expectations, Envy™ is an apple renowned for its beautifully balanced flavor, uplifting aroma, crisp texture, and slices that stay white for longer. These are qualities prized by consumers around the globe, including in the U.S., with T&G Global’s recent U.S. shopper study finding Envy™ outperformed popular branded and mainstream apple varieties in frequency of shopping trips, spend per trip, buy rate and average basket size.
Today, Envy™ apples are grown in 15 countries, each carefully selected for its prime growing regions to produce Envy™ apples at the quality international consumers now expect from the brand. In the U.S., Envy™ apples are grown only in Washington state’s pristine apple growing regions.
New Zealand’s Trade Commissioner in Los Angeles, Haylon Smith says “It’s great to see Envy™ supported by its hard working and dedicated apple growing community and its strong supply chain, succeeding in the U.S. market. The U.S. is crowded and competitive, so here at New Zealand Trade and Enterprise we work alongside Kiwi brands to help them grow and succeed. Envy™ has really captured and shared its New Zealand origin story and commitment to harnessing innovation and high quality as part of its premium positioning.”
New Zealand Trade and Enterprise (NZTE), which proactively supports the international growth and success of New Zealand products, has supported Envy™ apples in the U.S. with its “Made with Care” campaign, a global marketing initiative designed to grow awareness, preference and demand for New Zealand food and beverage products around the world.
Another proud New Zealand “export,” internationally acclaimed supermodel, actress and television host Rachel Hunter, has partnered with T&G Global to raise awareness of Envy™ apples. Rachel commented, “Coming from New Zealand, I’ve always had an appreciation for the care and dedication that our growers put into their produce. Almost every industry has faced unique COVID-19 related challenges over the last year and a half, and our community of growers have shown true New Zealand spirit in overcoming these challenges. It was great to meet with Trade Commissioner, Haylon Smith, to celebrate the 2021 season of Envy™ apples grown back home, and the continued success of these beautiful apples which are also grown here in the United States. I have long been a fan of Envy™ apples and it’s wonderful to see delicious Envy™ apples in stores worldwide.”
T&G Global’s Head of Marketing for North America, Cecilia Flores Paez was honored to accept recognition from these well-respected New Zealand representatives. “It is a joy to be a part of this beloved brand that exists today thanks to incredible dedication to innovation and commitment. New Zealand’s apple industry brought a beautiful piece of fruit to the world, truly providing the ultimate apple experience,” she said. “Envy™ continues to earn its success with every single bite, and we are introducing it to more and more consumers now that it is sold in nearly all major supermarkets in North America.”
Envy™ is marketed by CMI Orchards, Rainier Fruit Co. and Oppy. Visit envyapple.com
ABOUT T&G GLOBAL
T&G Global works with passionate growers around the world to produce, sell and deliver the highest-quality fruit. We love fresh produce, so we’re constantly exploring ways to make it more sustainable, fresh and delicious, to help people lead healthier lifestyles. T&G is a leader in the premium apple segment with its Envy™ and JAZZ™ branded varieties.
ABOUT ENVY™
Envy™ is a trademarked brand that refers to the Scilate apple variety. It was developed in New Zealand by Plant & Food Research and was patented in 2009. T&G, which owns the Envy™ trademark, began distributing in the U.S. via its marketing partner Oppy. Envy™ is now grown, under license by T&G, in New Zealand, the U.S., Chile, Asia, the UK, France and Australia. Consumers in over 45 countries enjoy eating delicious Envy™ apples. Envy™ is marketed in the U.S. by Oppy, CMI Orchards and Rainier Fruit Co.
ABOUT NEW ZEALAND TRADE AND ENTERPRISE
New Zealand Trade and Enterprise (NZTE) is the New Zealand government’s international business development agency. Our job is to support exporters in order to grow a productive, sustainable and inclusive economy. We work with all kinds of innovative businesses, including food producers, Māori land trusts and iwi, tech startups, service providers, manufacturers and more.
ABOUT RACHEL HUNTER
Rachel Hunter is an internationally known supermodel from Auckland, New Zealand, who began her successful career at the age of seventeen and has appeared on notable magazine covers and in films and television programs worldwide. Most recently, Rachel embarked on an odyssey exploring beauty and well-being in cultures all over the globe for her acclaimed television program, “Tour of Beauty.” She has released a best-selling book chronicling her incredible experience.
By T&G Global
The Envy™ apple is poised to ship sweetness, orchard fresh crispness and delightful satisfying crunch, 365 days a year.
Envy™, the New Zealand-born varietal with year-round production in Washington, Chile, Europe and New Zealand, is set to increase its 2019/2020 domestic conventional volume by nearly 40 percent versus last year, with organics growing by more than 50 percent.
With considerable year-on-year production spikes forecast through 2025, ultimately harvesting 150 percent more fruit than this coming season, Envy™ is elevating to a mainstream premium status.
About T&G Global: New Zealand-based T&G Global works with growers around the world to produce, sell and deliver the highest-quality fruit. T&G is a leader in the premium apple segment with its Envy™ and Jazz™ branded varieties.
About Envy™: Envy™ is a trademarked brand that refers to the Scilate apple variety. It was developed in New Zealand by Plant and Food Research and was patented in 2009 – the same year T&G, which owns the Envy™ trademark, began distributing in the U.S. via its marketing partner Oppy.
The shipping of Michigan apples should make a major rebound this season over a year ago.
Both volume and sizing of Michigan apples should be up as the USDA predicts 1.18 billion pounds, a 40 percent increase from the 840 million pounds produced in 2017.
While it may be a large volume crop, total shipments are not expected to set a record. In 2016, Michigan apple shipments set a record of 1.28 billion pounds.
The Michigan Apple Committee reports a favorable crop to good springtime weather and no major weather incidents such as summertime hail.
The apple harvest in Michigan is underway and BelleHarvest Sales Inc. of Belding, MI is reporting a “great” crop that has size, sugar and color.
North Bay Produce of Traverse, MI launched its season with the paula reds variety on August 17th describing the growing season a pretty good, with great pollination and a really nice crop.
Glei’s Inc. of Hillsdale, MI kicked off its primary early summer varieties around Labor Day with galas city growing conditions as being much better than a year ago when there was frost damage. The company normally has apple shipments lasting 10 months, but the season in 2017 was shorter with poor quality.
Envy Apple Shipments
The Oppenheimer Group of Vancouver, B.C. is forecasting a 50 pecent increase in shipments of its Envy apples this season. The Envy apple is now shipped year around with the combination of its domestic loadings from Washington, as well as being imported from New Zealand. The variety has been described as large, red, very sweet and crisp.
Oppy also is expecting a 10 percent increase in its shipments of the Jazz variety. A big difference from last season is the company is expects good sizing for Jazz apples.
The Pacific Rose variety of apple will also receive emphasis this season, which has been sold out of Washington for 15 years. It is know as being very popular in China and in Vietnam. The taste of the Pacific Rose has been compared to that of the fuji apple.
Oppy also will be shipping Ambrosia apples in larger volume, whose originals are from British Columbia. The Ambrosia comes from BC Tree Fruit of Kelowna, B.C.
Oppy did not cite volumes for any of these varieties.
The University of North Carolina Tarheels may be the 2017 NCAA basketball tournament champions, but the Envy apple took home the 2017 Apple Madness “chomp-ionship.”Beating out Honeycrisp in the final contest, the Envy was the winner of the U.S. Apple Association-sponsored tournament pitting 32 apple varieties in a five-round online competition, according to a news release.
More than 31,000 consumers voted for their favorite apple variety during the event, a 20% increase from last year’s inaugural tournament, according to the release.
“We love the opportunity to merge March’s National Nutrition Month and bracket fever with this campaign,” Korenna Wilson, director of consumer health and public relations at the apple association, said in the release.
“It was fun to see apple fans’ passion for their favorite varieties play out on social media. Congrats to Envy!”
The contest shared apple facts, recipe ideas and health research data with millions of consumers on social media, according to the release.
“We are incredibly excited that consumers picked Envy, proving Envy’s truly exceptional widespread appeal,” David Nelley, vice president of categories at Oppy, which manages production and sales of Envy Apples in the U.S.
“Envy is selling extremely well in the U.S., and being voted champion in this fun competition is truly awesome for the consumers who enjoy Envy apple and for our passionate growers,” Joe Barsi, president of North America for T&G Global, said in the release. T&G manages the Envy apple global marketing efforts.
Apple Madness began in February at USApple.org/AppleMadness with a prediction period encouraging individuals to fill out their Apple Madness bracket for a chance to win a three-month supply of apples.
Throughout the event voters entered to win apple-related prizes from members including Borton Fruit, Chelan Fresh, Domex Superfresh Growers, the Michigan Apple Committee, New York Apple Association, New York Apple Sales, Oppy, Rainier Fruit Co., Red Jacket Orchards, Ridgetop Orchards, Riveridge Produce Marketing, Sage Fruit Co/ and Washington Apple Commission.