Posts Tagged “foodservice operators”
Restaurants and other foodservice entities should be carrying more fresh fruits and vegetables on menus. Why? Because consumers want it.
About 4,000 consumers nationwide were surveyed and 600 foodservice operators were contacted by Datassential in May and June and conclude that ‘produce’ is now a hot food item. Foodservice operators are getting the message and plan to roll out more produce on menus soon.
Foodservice operators, or ‘operators’ for short, include away-from-home food establishments, including restaurants, universities, hospitals, lodging, catering, and others.
“The survey data says about 80 percent of consumers want restaurants to feature more produce on the menu,” said Maeve Webster, senior director of Datassential, Chicago, Ill..
“This is a fundamental shift in what (foods) consumers will eat away from home. It’s not just a fad.”