Posts Tagged “fruit sales”
There is a tendency to purchase more strawberries and mandarins in families with kids 17 and under than homes without kids.
“Although households without kids represent a larger buyer group, families are more likely to ‘overindex,’ or spend more dollars per category, in relation to other demographic groups,” the United Fresh Produce Association wrote in its latest FreshFacts on Retail report. “Families particularly overindex in fruit sales, which is supported by strawberries and mandarins ranking as the top two most popular items for families.”
Along with strawberries and mandarins, raspberries, apples and bell peppers resonated with households with kids of all ages. Grapes, avocados and carrots were more popular for families with children under 12, while families with kids 13-17 had potatoes, cooking greens and lettuce in their top 10 list.
United Fresh noted that digging more deeply into the numbers is worthwhile because doing so provides understanding of how households are using those items.
“For example, bell peppers overindex more strongly than carrots across all family groups; however, bell peppers are almost exclusively consumed by the adults while carrots have a higher consumption rate among children,” United Fresh wrote. “Knowing not only what products families buy but who and how they consume it can influence your marketing strategy and even package design.”
Second-quarter vegetable sales totaled $7.68 billion, up 5.3 percent from the same period in 2018.
Fruit sales declined 0.6 percent to $8.16 billion on mixed performance of individual commodities, according to the latest FreshFacts on Retail report.
“Mandarins rebounded from supply challenges to return to strong double-digit growth,” the United Fresh Produce Association wrote in the report. “With just one commodity reaching more than half of all households during the quarter, opportunities exist to increase product reach.
“Private label also presents an interesting opportunity as it’s far less developed in fruit than vegetables but increased sales by double digits,” United Fresh wrote.
Strawberry volumes sales dropped 8.2 pecent, and dollar sales fell 7.8 percent to $814 million. Oranges saw a 5.4 percent dip in volume, and dollar sales dropped 11.6 percent to $268 million. Avocados also saw a 7 percent decrease in volume, but dollar sales increased 10.3 percent to $639 million.
Mandarins saw a 23.8 percent increase in volume and 13.5 percent increase in dollar sales to $423 million, and raspberry volume grew 14.4 percent, spurring a 6.5 percent jump in dollar sales to $237 million.
Vegetables that fared well in the second quarter included lettuce, with dollar sales up 6.8% to $454 million; bell peppers, with dollar sales up 5.6% to $406 million; broccoli, with sales up 9.3% to $254 million; and onions, with sales up 15.1% to $553 million.
The value-added vegetable category also saw growth in the second quarter, growing 6.2 percent in volume and 8.8 percent in dollar sales to $391 million.
The following items saw both volume and dollar sales increase substantially:
- Mixed vegetables: +7.4 percent to 27 million pounds, +8.0 percent to $106 million
- Broccoli: +13.5 percent to 21 million pounds, +15.2 percent to $61 million
- Celery: +23.9 percent to 11 million pounds, +26.9 percent to $28 million
Organic produce sales also grew in the second quarter, reaching nearly $1.5 billion, up 3.9 percent from the same time in 2018.
Berries were among the organic items with the most growth since last year, with volume increases of 11 percent for strawberries, 15.4 percent for blueberries and 27.8 percent for raspberries. Lettuce and the herbs and spices category also saw significant increases.