Posts Tagged “Idaho potato”
by Idaho Potato Commission
EAGLE, ID — Does the real Idaho® Potato Farmer finally find his missing truck? We’ll never tell! Watch the new commercial featuring Farmer Mark and the Big Idaho® Potato Truck on national cable networks including The Food Network, CNN, Headline News, Fox News and The History and Cooking Channels that began November 11 to find out.
The commercials made their debut five years ago during the first Big Idaho® Potato Truck Tour. This year marks the sixth installment of the Idaho Potato Commission’s (IPC) wildly popular television commercials starring Farmer Mark and his on-going search for the elusive Big Idaho® Potato Truck.
“Since we launched the campaign five years ago, we’ve received thousands of calls from folks located all across the country with updates on the Truck’s whereabouts,” explained Frank Muir, President and CEO, IPC. “One of the reasons the commercials have been so effective is because of the incredible consumer engagement component reinforced by the Truck’s nationwide tour when it was seen by tens of millions of people of all ages.”
The new commercial aired twice during the Boise State University and BYU football game on October 20 as part of the IPC sponsorship package and its long-standing support of the Broncos. The commercial will air through early April, achieving more than 550 million audience impressions. To view it now, visit the IPC’s YouTube channel.
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About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency responsible for promoting and protecting the famous “Grown in Idaho™” seal, a federally registered certification mark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil, give Idaho® potatoes their unique texture, taste and dependable performance, that differentiates Idaho® potatoes from potatoes grown in other states.
About the Big Idaho® Potato Truck
The Big Idaho® Potato Truck just completed its fifth cross-country journey. The tour began in 2012 as a one-year campaign to celebrate the IPC’s 75th anniversary. The reaction from consumers, the industry and the media made it apparent the truck would not be retiring anytime soon. Today, it’s a solid part of pop-culture. It’s traveled more than 100,000 miles, visited 48 states, met millions of folks across the country and generated billions of media impressions. To learn more about the Truck, please visit BigIdahoPotatoTruck.com.