Posts Tagged “Kanzi”
by Columbia Marketing International (CMI)
Shipments of U.S. grown Kanzi® brand apples are peaking and over the next few weeks will set new records for retail sales performance. During the past 52 weeks, flavor-intense Kanzi® have been one of the brightest stars of the apple category, increasing in sales by over 87%.
Robb Myers, Vice President of Sales at CMI reports retail interest in Kanzi® is very high. “Kanzi apples are really turning heads at the retail level,” said Myers. “Over the past year, apple category dollars are down, yet Kanzi® is still driving incredible growth.”
Myers says that between March 15 and May 1, sales of Kanzi® apples in the U.S. peak. “This is the time for Kanzi®,” said Myers. “Kanzi® flavor develops in storage so we release it in late winter just as sales momentum in the apple category is beginning to slow.”
“There is nothing like a new item to invigorate category sales,” said Myers.
Myers added that the season for this Washington State apple extends through the end of April when imported Kanzi® arrive from New Zealand.
Steve Lutz, Vice President of Marketing for CMI, says national retail scan data results document the strong performance by Kanzi®. According to Lutz, Nielsen data reveals that over the past year, Kanzi® had the number one dollar growth rate among the 35 best-selling varieties in the U.S.
“We’re seeing Kanzi® selling successfully in nearly 3,500 stores nationally,” said Lutz. “The next six weeks are prime time for retailers to let their shoppers try this spectacular new apple.”
Looking to try something new to help fight the winter doldrums? Come mid-
February the Kanzi apple variety will be introduced to the United States. It is being grown in Washington state, but is established in Europe. In fact the Kanzi is the second largest produced apple across the big pond, after the Pink Lady variety.
It is a cross between the gala and braeburn varieties and has a sweet/tart taste.