Posts Tagged “kiwifruit shipments”
Zespri got an early start again this year with the first shipment of SunGold Kiwifruit arriving in the Port of Los Angeles and the Port of Philadelphia in mid-April. Green Kiwifruit started arriving in early May.
Following favorable growing conditions, the 2025-26 harvest is projected to see an increase to over 200 million trays across varieties to be sold worldwide.
With the season underway, kiwi is the #1 fastest growing fruit in the fruit bowl and Zespri is the #1 selling kiwi brand in the category, more than five times the next best-selling brand.* Demand is strong due to Zespri’s ongoing retail partnerships, successful in-store displays, and the introduction of their brand characters, the Zespri KiwiBrothers.
Zespri shipped over 50K display units nationwide last season as retailers recognize their power in driving incremental sales. Key retailers are seeing an average sales lift of 110% during promotions featuring displays. Moreover, Zespri branded kiwifruit is preferred by shoppers and including SunGold and Green Kiwifruit varieties in the set drives incremental growth. When both varieties are merchandised together, sales increased by 32% compared to another green kiwi brand. When SunGold and Green Kiwi organic varieties are included in a display, there is an automatic halo effect of favorable consumer perception.
SunGold Kiwifruit continues to be the main driver of growth for the brand, with dollar sales in the U.S. increasing +42% and volume sales +36% versus a year ago.**To build on their success, Zespri is expanding its portfolio with a soft introduction of the RubyRed Kiwifruit in the U.S. The new variety will bring a unique flavor experience with a naturally sweet berry flavor, which is a differentiator from the SunGold Kiwifruit. RubyRed Kiwi is high in antioxidant vitamin C and includes anthocyanins which are natural plant nutrients that give it its vibrant red color.
ABOUT ZESPRI GROUP, LTD.
Zespri is 100 percent owned by current and former kiwifruit growers and has a global team of 850 based in Mount Maunganui and throughout Asia, Europe and the Americas. Our purpose is to help people, communities and the environment thrive through the goodness of kiwifruit, and we work with 2,800 growers in New Zealand and 1,500 growers offshore to provide consumers with fresh, healthy and great-tasting Zespri Green, SunGold Kiwifruit and Zespri Organic Kiwifruit.
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ALLEN LUND COMPANY, TRANSPORTATION BROKERS, LOOKING FOR REEFER CARRIERS: 1-800-404-5863.
As the Easter shipping period for a number of produce items approaches, here’s a look a few commodities coming out of California, Mexico and Florida.
Decent California strawberry volume is expected following a weeks of challenges regarding production. A wild winter for strawberries should stabilize enough to provide steady loading opportunities for Easter, which falls on March 27th.
The should mean steady volumes from the Oxnard and Santa Maria growing regions of California and from the Ruskin, FL area.
Because Easter is early this year, and based on the timing of this year’s crop, Florida strawberry shipments should be situated perfectly for Easter.
The past couple of Easters have fallen after peak Florida shipments.
Asparagus Shipments
Thanks to the early Easter this year, there should be enough asparagus shipments from Mexico and California. Mexican volumes will be declining for the season, but because of the early Easter, it should serve as a good supplement to California, which is having peak shipments.
Avocado Shipments
California avocado loadings should be plentiful this spring and summer, with volume expected to be up to 40 percent greater than last year’s. California is expected to produce 392.5 million pounds of avocados this season, up significantly from the 279 million pounds shipped last year. That would be approaching 10,000 truck load equivalents.
The California avocado harvest started in January, hit good volume by late March, with peak shipments occurring from April to July.
Most California avocado shipments are destined for markets are in the western U.S.,, while Mexico will continue shipping heavily into the Midwest and to the East Coast.
Kiwifruit Shipments
The California kiwifruit shipping season continues and about 40 percent of the six-million seven-pound trays remain. The fuzzy brown fruit is shipped out of California’s Central San Joaquin Valley. Loading will continue through May and as late as June.