Posts Tagged “Love Beets”
Ready-to-eat beet brand, Love Beets USA, celebrates its 10-year anniversary this month.
With a robust product line, notable distribution, and beloved branding, they took what was formerly thought of as a polarizing vegetable and created delicious, modern, and versatile offerings that revitalized how Americans view beets.
Love Beets began as a true labor of love by husband-and-wife team, Guy and Katherine Shropshire. Recognizing there was a gap in the U.S. market for tasty, ready-to-eat beet options, they debuted their family’s favorite recipes at the 2010 Fancy Food Show. The response was overwhelmingly positive and virtually everyone who tasted their beets said they, “love beets!”
Though they felt it could be hard to overcome the initial perception of “grandma’s beets” and antiquated canned beets in the U.S., after witnessing the excitement and reaction to their products at that first show, Shropshire said he never doubted the potential of Love Beets.
“It’s a real-life example of success by joining a genuinely great product together with talented, super hard-working people,” he said.
Consumers can now enjoy Love Beets items in more than 15,000 retail locations across the country. Distribution has expanded to many prominent retail partners, including Costco, Whole Foods, Kroger, Wegmans, Sprouts, Target, and many more.
As beets biggest sponsor, Love Beets has had a substantial positive impact on the perception of beets nationwide, and they’ve made a name for themselves in both the produce industry and larger natural foods CPG space.
“We’ve been able to create a well-known and well-loved brand identity within the produce space, a department full of commodity and private label offerings with a lot of competition for shelf space,” said General Manager, George Shropshire.
“Beyond that accomplishment, we’ve also worked hard to grow as a U.S.-grown and produced company. We’re proud of our made in the USA label that stands out among our competitors.”
Looking forward, Love Beets aims to drive growth through innovation, sustainability, and continuing to drive trial and consumption. They will continue to provide consumers with healthy and convenient options that taste good, while working on an enhanced brand identity with updates to packaging and the introduction of new flavor offerings within their marinated baby beet line.
BALA CYNWYD, PA – Love Beets, the creators of everyone’s favorite ready-to-eat beets, will celebrate National Heart Health Month with their “Love Your Heart-BEET” campaign during the month of February. The campaign will span both in-store efforts and digital activations across the Love Beets social platforms with the goal of educating consumers that beets are a great addition to a heart-healthy diet.
The brand will partner with Kroger stores nationwide to perform in-store demonstrations and distribute Love Beets samples to customers. With every sample, each customer will also receive a recipe booklet with several beet-inspired recipes that have been certified heart-healthy by the American Heart Association.
“We’re so excited because having these recipes certified by the American Heart Association only adds to the integrity of our campaign,” said Natasha Lichty, Brand + Marketing Director at Love Beets, USA, LLC.
“Promoting and inspiring a healthy lifestyle is a key part of our mission at Love Beets and we’ve made sure that these recipes are very approachable to show consumers that creating healthy meals doesn’t have to be complicated or too time-consuming,” said Lichty.
The heart-healthy certified recipes include a beet-citrus smoothie, a simple beet and feta salad, beet energy bites, beet hummus crudité platter, a golden beet salad, and a roasted cauliflower beet soup. All of the recipes have ten or less simple and affordable ingredients, making them easy for consumers to replicate at home. The recipes will also be available on Love Beets’ website.
Additionally, Love Beets will be partnering with Registered Dieticians on their social platforms throughout the campaign to post more heart-healthy recipes and tips, and to help explain why beets are a great heart-healthy food.
“Beets are considered a good source of fiber, with nearly 4 grams per cup. Fiber helps to lower cholesterol to protect the heart,” said Sammi Haber Brondo, MS, RD, CDN.
Haber also explained that beets contain helpful compounds such as antioxidants and phytochemicals. Specifically, carotenoids and flavonoids in beets help to protect cells against damage from free radicals, reduce inflammation, and decrease risk of heart disease.
“One cup of beets also contains about 10 percent of the Recommended Daily Allowance (RDA) for potassium. Potassium flushes out sodium in the body to lower blood pressure and helps reduce the risk of heart disease,” said Haber Brondo.
The Registered Dieticians Love Beets will be partnering with during the campaign include @CaitsPlate, @VeggiesandChocolate, @EmilyKyleNutrition, @Bites by Mia, @DaisyBeet, and @DishingoutHealth.
Follow along on Love Beets Instagram (@lovebeets) throughout February for giveaways, recipes, and tips about maintaining a heart healthy diet and lifestyle! Use the hashtag #loveyourheartbeet to post and find beet-inspired, heart-healthy recipes.
By Love Beets
BALA CYNWYD, PA – Love Beets – a pioneering line of premium, ready-to-eat beet products – is growing its product offering with 100% pure Beet Powder that’s an ideal item for health enthusiasts, fitness fanatics, or those just looking to incorporate more better-for-you ingredients in their diet.
Love Beets’ Beet Powder is made from 100% beets, contains no additives or preservatives, has 0g added sugar, and is non-GMO, gluten-free, dairy-free and vegan. Beet powder delivers the nutritional benefits (and color!) of beets without any of the peeling, cooking, or juicing. It can be stirred directly into a cup of water, or added to smoothies, yogurt, sauces, baked goods, oatmeal, homemade pastas, and much more!
Beets have long been touted for their health benefits and the dietary nitrates found in beets convert to nitric oxide in the body, which can help promote heart health, healthy circulation, and stamina and endurance. For those who are looking for more pack in their punch, consuming just one tablespoon of Love Beets’ Beet Powder is the equivalent of eating three medium-sized beets.
Not only an innovative addition to their line, Love Beets’ Beet Powder is also a way to utilize the entire beet crop. Beets that are not in the ideal size range for their other products are dehydrated and then milled into the beet powder, resulting in overall less waste. The powder is made from U.S.-grown beets and is produced in the United States – another added benefit to consumers.
“We’re thrilled to launch another product that maintains our commitment to providing healthy and convenient items,” said George Shropshire, Vice President of Love Beets. “It’s also amazing that we’re able to do it in a way that’s making us even more efficient and economical. It’s a win/win for everyone.”
This new product reinforces Love Beets standing as the “beet experts” and in creating items that make beets convenient, easily approachable, and fun.
Love Beets’ Beet Powder can currently be found at Wegmans and on Love Beets’ online store.
About Love Beets
Launched in 2010, Love Beets specializes in a line of premium, all-natural, ready-to-eat beets that are sold in major retail food stores and specialty shops across North America. Products include marinated baby beets, vacuum-packed cooked beets, beet juices, beet powder, and many more products on the way!
Love Beets products use no artificial colors or preservatives, and almost all products are gluten-free. Select products are also USDA certified organic, verified Non-GMO and kosher-certified.
Since its launch, Love Beets has been defying preconceived notions of beets with an upbeat, fun, modern brand and tasty products that attract beet lovers and beet newbies alike!