Posts Tagged “mandarin”
Peru’s mandarin/tangerine exports are expected to increase slightly in the marketing year from March 2024 to February 2025, a new USDA report says.
Production is forecast to reach 560,000 metric tons, up 2% from a year ago, while exports are forecast to rise by 3% to 210,000 metric tons.
The harvest season in Peru goes from March to October peaking from June to August, though the report said Peru produces mandarins/tangerines all year long.
Higher productivity driven by recent cooler weather and potentially favorable dryer weather conditions is expected to help production and exports, according to the report.
The U.S. will likely remain Peru’s top export partner for mandarins and tangerines, accounting for 50% of exports.
Overall, Peru expects a positive balance in its production among varieties. Early varieties may be lower while the later varieties have better yields, according to the report.
Production in Peru’s Amazon basin and highland regions is destined for the domestic market, while production in the valleys of Lima and Ica is predominantly export-oriented.
Production in Lima and Ica benefits both from the desert conditions (reduced pest pressure, large diurnal temperature variation) as well as close access to the major Ports of Callao (Lima) and Pisco (Ica).
The market for exports is dominated by easy peelers and seedless varieties including murcott, tango, primosole, clementine and orri.
Peruvian statistics show the tangerine production area is 11,119 acres, while mandarins and other hybrids account for 45,714 acres. Tangelos represent 15% of the total mandarin/tangerine area in Peru, according to the report. Clementina, w. murcott and satsuma are the most popular varieties in Peru.
The report said Peruvian mandarin/tangerine exports will increase by 3% to 210,000 metric tons.
Between January to December 2023, Peru exported fresh mandarins/tangerines primarily to the U.S. (46%), the Netherlands (14%) and United Kingdom (10%).
Mandarin/tangerine exports to the U.S. in March 2024 to February 2025 are expected to reach 100,000 metric tons.
The Peruvian government considers port development a strategic priority, the report said. A new port about 40 miles north of Lima, labeled the Megaport of Chancay, is being touted by Peruvian officials as revolutionary for logistics between South America and Asia. The port, constructed and operated by Chinese state-owned firm Cosco Shipping, is in the final stage of construction and is expected to be inaugurated by the end of 2024, the report said.
Peru’s Agricultural Sanitary Agency (SENASA) plays a leading role in the monitoring and control of fresh fruits for exports, the report said. According to official data, SENASA has registered 424 mandarin/tangerine production sites. In addition, 31 packing and treatment facilities have been registered.
By Wonderful Halos
LOS ANGELES – Wonderful Halos, America’s fastest-selling mandarin brand, prepares to kick off its biggest season ever this November with a $30 million integrated marketing campaign designed to accelerate category growth and keep the brand in its No. 1 leadership position.
The multifaceted campaign features the brand’s popular “Good Choice Kid” television commercials, along with Halos’s biggest digital investment yet, which will substantially increase visibility across all digital platforms. Facebook and Instagram “blasts” will further remind nearly 30 million consumers that sweet, seedless and easy-to-peel Halos are back in stores. The campaign will be amplified by national FSIs, a New York City Times Square digital billboard, PR, and an expanded influencer campaign.
“Each season gets sweeter and sweeter for Wonderful Halos,” said Adam Cooper, vice president, marketing, The Wonderful Company. “Last year was our best selling season ever, with Halos contributing 27 percent of total produce dollar growth. In addition to being recognized as the No. 1 healthy snack brand among both parents and kids, Halos’s multimillion-dollar campaign is designed to drive sales by promoting new everyday snacking occasions to keep the brand top of mind, top of the category and top of the shopping list.”
Halos will build upon the success of last season’s biggest in-store point-of-sale (POS) display program ever, adding a new Halos fruit stand display to its “Grove of Goodness” collection. The high-graphic, vibrant fruit stand is completely merchandisable and brings to life the process of delivering mandarins from tree to table. Halos is also bringing back its popular Grove Tree display. The displays give retailers flexibility to showcase product beyond produce and in less traditional areas of their stores, including the frozen food aisle, deli, pharmacy, and at checkout. Last year’s POS program featured 20,000 displays at retailers who experienced double the sales growth versus retailers without Halos POS displays.
Wonderful Halos are sold in 3-lb and 5-lb bags and 5-lb boxes, and will be back in stores by early November.
About Wonderful® Halos®
Wonderful® Halos® are sweet, seedless and easy-to-peel mandarins filled with “Pure Goodness®.” The kid-sized fruit is available in produce aisles nationwide at grocery, mass and club retailers during California mandarin season (November–May). To discover more about the fun, delicious world of Halos®, visit halosfun.com.
About Wonderful Citrus
Wonderful Citrus is America’s largest integrated grower, shipper and packer of fresh citrus, including clementine/mandarin, navel and Valencia oranges; lemons; limes; grapefruits; and other citrus varieties. Wonderful Citrus owns, cultivates and harvests nearly 60,000 acres of fresh citrus, and ships around the world each year to ensure a year-round supply.
Wonderful Citrus is part of The Wonderful Company, a fast-growing privately held $4 billion company with 9,000 employees worldwide. We’ve made Wonderful® Pistachios America’s fastest-growing snack brand. We’ve turned pomegranates and POM Wonderful® into a worldwide phenomenon. Wonderful® Halos® is the No. 1 mandarin orange in America. FIJI® Water is the No. 1 premium imported bottled water in America. JUSTIN® Vineyards & Winery produces California’s top-selling, high-end Cabernet Sauvignon. And Teleflora® is the world’s leading floral delivery service.
The Wonderful Company has a long-standing commitment to corporate social responsibility, including more than $200 million invested in environmental technologies and sustainability research, $50 million in charitable giving and education initiatives every year, $100 million toward the construction of two charter school campuses in California’s Central Valley, and innovative health and wellness programs, including two new, free primary care clinics for employees and their dependents.