Posts Tagged “McDonald’s Canada”
McDonald’s Canada is adding meatless entrees to its menu for the first time in nearly a decade with the introduction of a pair of vegetable wraps called the Mediterranean Veggie and Santa Fe Veggie. Each have joined the restaurant’s Signature McWrap line.
A recent study of Canadian consumers by Environics Research Group that found 76 percent of those surveyed want more vegetables in their diet, according to a McDonald’s news release. And 71 percent seek meatless items at least sometimes, even if they don’t consider themselves vegetarians.
51 percent in a study group said they were unsatisfied with current meatless options at restaurants.
The new McWraps are served on whole-wheat steamed tortillas. Ingredients include:
- Mediterranean Veggie: Roasted garlic hummus, feta cheese, tomatoes, cucumbers, red onions, shredded iceberg lettuce, onions seasoned with lemon and a feta sauce.
- Santa Fe Veggie: Roasted corn, black beans, a blend of light cheddar and Monterey Jack cheeses, tomatoes, red onions, shredded iceberg lettuce and tri-color tortilla strips mixed with chili lime glaze and a Southwest sauce.
Price is $4.39 at participating restaurants. The flavors extend the McWrap line-up launched in May.
“The new Signature McWrap veggie options are part of our ongoing commitment to evolve our menu to meet changing lifestyle preferences while creating entrée options that welcome new customers into our restaurants,” John Betts, president and chief executive officer of McDonald’s Canada, said in the release.
McDonald’s menu items can be found online has nutritional information. They are backed by an advertising campaign that includes television spots, radio, digital, in-store merchandising and other venues.
Canadian quick-service restaurant servings of non-fried vegetables are up more than 10 percent over last year, while total quick-service traffic remained flat, according to The NPD Group and Consumer Reports on Eating Share Trends.