Posts Tagged “Oceanside Pole”
Oceanside, CA — The only pole-grown operation west of the Mississippi, Oceanside Pole began shipping the season’s first vine-ripened tomatoes at the end of June alongside exclusive marketer Oppy.
The first harvest of roma tomatoes is anticipated in late June, followed by rounds in mid-July. Peak volume is expected from late August through September and October, culminating around the Thanksgiving season.
Oceanside Pole expects 3.4 million cases of rounds and romas from its 700-acre farm in California in addition to 160 acres out of Mexico, all produced to the same high standards upheld by its management teams and growers, ensuring a consistent product. The unique growing method raises fruit off the ground to improve airflow — and therefore tomato quality — to ripen to its juicy, robust taste, naturally on the vine, then harvested at retail specifications to arrive at precise perfection.
“Each plant is harvested an average of 18 times, ensuring tomatoes are hand-selected to specific ripeness,” said Senior Sales Representative James Galindo. “We even pick, ship and deliver to retailers within 24 hours, ensuring their shoppers have the exact tomatoes they’re looking for on their shelves.”
Setting the stage for another outstanding vine-ripe tomato season, Oceanside Pole is currently offering high quality, and highly anticipated Brussels sprouts.
Oceanside Pole Brussels sprouts complement the legendary grower’s much-anticipated round and roma pole grown tomato crop, tuning up the soil while extending the opportunities for the workers on the farm.
Thanks to the cool night temperatures and foggy, salt air, Oceanside Pole grows some of the best coastal sprouts in California, which are offered through the first week of June. The multi-generational family farm will also ship its popular vine-ripened tomatoes by the end of June through to the first week of November.
“Retailers continue to look forward to Oceanside Pole’s tomato season and this year is no exception,” Oppy’s Senior Sales Representative James Galindo said. Oppy is the exclusive marketer of the Oceanside Pole brand, selling on-location at the farm through the season. “The reputation of these tomatoes precedes itself, making them highly-sought after and rightfully so — their taste, texture and shelf life are truly exceptional.”
As the last remaining pole tomato producer in California, Oceanside Pole takes pride in their on-the-vine ripening process, which allows for a greater flavor profile compared to gas-ripened tomatoes while maintaining a strong shelf-life. Customers have also taken note of this superior quality and demand continues to grow, with West Coast Tomato Growers, owners of the Oceanside Pole tomato brand, increasing tomato acreage again this year, after expanding their operations in 2017.
About Oppy
Growing, marketing and distributing fresh produce from around the globe for more than 160 years, Vancouver, BC-based Oppy discovers and delivers the best of the world’s harvest. With over 50 million boxes of fresh fruits and vegetables grown on every continent moving through its supply chain annually, Oppy offers popular favorites from avocados and berries to apples and oranges year-round, alongside innovative seasonal specialties. Over the years, Oppy has introduced North Americans to a number of items across its diverse produce range, including Granny Smith, JAZZ and Envy apples, as well as green and gold kiwifruit. Go to oppy.com to learn more.
About Oceanside Pole
Growing for three generations, the Singh family is the last remaining pole tomato producer in California. Since 1939, they have tended vine-ripened tomatoes on the same land with the knowledge and expertise that can only come with time. Grown on an idyllic property near the historic Mission San Luis Rey in Oceanside, the Singh family has a calm, almost spiritual approach to growing their produce. The fresh, salty air and bright sunshine makes it seem like a calling—only with such a deep sense of care and determination can exceptional produce be harvested time and again. Go to oceansidepole.com to learn more.