Posts Tagged “Produce for Better Health Foundation”
by National Fruit & Vegetable Alliance
Hockessin, Del. – A new report card evaluates critical policies and programs impacting our food choices and their contributions to our nation’s health over the past 10 years.
Overall, the positive impact has been minimal despite proven scientific data continuously showing that a diet high in fruits and vegetables helps maintain a healthy weight and reduces the risk of several serious, chronic diseases that are the leading causes of death. In 2005, the National Fruit & Vegetable Alliance (NFVA) – led by the Produce for Better Health Foundation (PBH) and the Centers for Disease Control and Prevention (CDC) – developed a National Action Plan, providing a new and comprehensive approach for improved public health through increased fruit and vegetable consumption.
10 years later, the Alliance has released a second Report Card to evaluate progress made by schools, restaurants, supermarkets, and federal and state governments in its 2015 National Action Plan (NAP). Similar to the first Report Card released in 2010, the 2015 NAP Report Card utilizing survey data finds that the average American’s fruit and vegetable consumption remains far below recommended levels, with a 5 percent decline during the past five years.
The decline is largely driven by a decrease in 100 percent juice consumption, especially at breakfast, and a decline in the dinner side dish for vegetables. There were differences in consumption by age, with positive increases in fruit consumption among all children and vegetable consumption among teens.
In contrast, consumers over age 45, who typically eat the most fruits and vegetables, are trending downward in their consumption of both over time. Overall, only 4percent of individuals achieve their recommended target for vegetables and only 8 percent achieve their recommended target for fruit in an average day.
The Report Card assigned an ‘A’ grade to schools, given the doubling of fruits and vegetables in school meals as a result of the Healthy, Hunger-Free Kids Act of 2010. An ‘A’ grade was also offered to the Healthy Incentive Pilot program that demonstrated strong positive results at increasing fruit and vegetable consumption among SNAP households, which helped justify the new USDA Food Insecurity Nutrition Incentive (FINI) Program to test other methods of incentivizing SNAP participants to purchase fruits and vegetables.
An ‘A’ grade was also offered, once again, to the WIC Fruit and Vegetable Vouchers program, which was introduced in 2009 as part of a special supplemental program for Women, Infants and Children. Restaurants and cafeterias received a ‘B-‘ for providing greater availability and variety in fruit and vegetable choices on menus. Supermarkets and fruit and vegetable suppliers received a ‘C’ grade for some progress over the past five years at making fruits and vegetables more accessible and convenient.
A ‘D’ grade was given on the alignment of agricultural policy and research with nutrition policy. Last, a failing grade was once again assigned to the food marketing category given its continued low level of fruit and vegetable marketing (<1%) relative to all food marketing.
A new survey reveals young adults eat nearly a half a serving more in daily vegetable consumption compared with the overall U.S. average.
The survey released by Subway Restaurants, Milford, Conn., studies vegetable consumption compiled with the responses of 2,000 Americans from an online poll by Harris from June 4 to June.
Called the Subway National Eat Your Vegetables Day Survey, the data indicated 84% of Americans aren’t meeting the USDA’s daily minimum number of vegetable servings.
47% of consumers said nothing prevents them from eating more vegetables. While nearly half said there was no excuse for not eating more vegetables, 14% said vegetables were too expensive, 11% didn’t like the way vegetables taste and 10% said veggies take too long to prepare.
However, millennial consumers (born between 1980 and 2000) average 2.7 servings per day, compared to the overall U.S. average of 2.3 servings per day, according to the release. And 22% of millennials eat the recommended four servings of vegetables a day, which is the best of any age group.
Reasons behind the higher consumption by young adults may be related to a desire to eat well to look their best compared with older adults, according to the release. Fifty-six percent of millennials eat vegetables to lose weight, compared with 39% for those older than 35 years old.
“The American diet has traditionally lagged in prioritizing vegetables as a staple of their diet; however, it is encouraging that the youngest generation is slowly bucking the trend,” Lanette Kovachi, global dietitian for Subway, said in the release.
“The millennial generation is more self-aware than previous generations due to their social, photo driven culture, so “looking better” is a natural motivator,” she said in the release. “But the truth is nutrient-rich vegetable consumption truly does have positive physiological effects, including a healthier-looking complexion, assisting in weight control, enhancing the immune system and prevention of chronic disease.”
The Subway study draws attention to the need for consumers to add vegetables to their diet, Kristen Stevens, chief operating officer for Hockessin, Del.-based Produce for Better Health Foundation, said in the release. “The first step in changing behaviors is creating awareness and driving discussion to help educate consumers on the various health benefits of eating more vegetables and how to eat more of them.”
Other study findings:
- Men (12%) are more likely than women (7%) to cite preparation time as a reason they don’t eat more vegetables;
- America’s most loved vegetables are lettuce and tomato (65%), followed by carrots (62%$), cucumbers (56%), onions (53%), spinach (51%), peppers (47%) and avocados (44%).
By the Produce for Better Health Foundation
The vast majority of shoppers cite the importance of eating fresh produce, but they also find it to be a hassle, according to a new report.
Since 1991, Produce for Better Health Foundation (PBH) has been dedicated to producing a healthier America through increased fruit and vegetable consumption. PBH conducts regular consumer surveys to identify psychosocial factors associated with fruit and vegetable consumption in an effort to monitor progress and inform industry, health influencers, and policy makers. Primary shoppers were surveyed in 2012 and 2014 and are the basis for PBH’s latest report, Primary Shoppers’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption 2012 vs 2014.
Highlights from the report include:
- Shoppers Eat More
- More than 80% of primary shoppers think it’s important to eat fruit and vegetables and nearly that same percentage find them enjoyable to eat.
- Consuming Fruit & Vegetables Can Be A Chore
- Concerns about spoilage is cited as more of a problem in 2014 than two years prior when it comes to increasing consumption of fruit and vegetables.
- Favorability
- Despite the fact that shoppers recognize the health benefits of eating fruit and vegetables, virtually all forms of fruit and vegetables (fresh, frozen, canned, dried, and 100% juice) are viewed less favorably in 2014 than two years prior.
- Communications
- Primary shoppers report that TV news segments, supermarket flyers or newspaper ads, and signs on supermarket displays are the most effective ways to communicate with them when they are making a food decision.
- Income Differences
- Lower income households consume fewer fruit and vegetables than higher income households, yet they equally perceive that they consume enough.
- Motivated Purchases
Two out of three shoppers are favorable toward the Fruits & Veggies—More Matters® national health campaign and brand and appreciate the message as a reminder to eat more fruit and vegetables.
By Produce for Better Health Foundation
Hockessin, Del. – Produce for Better Health conducts an annual survey of moms with children 10 years of age and under to assess fruit and vegetable consumption, barriers to increased consumption, and awareness of the Fruits & Veggies—More Matters brand. Key findings over time indicate that moms continue to strongly believe in the benefits of fruits and vegetables and continue to be concerned that their families are not consuming enough of them. The 2008-2009 recession had a significant negative impact on moms’ attitude and behavior regarding fruits and vegetables. In addition, while the Internet remains the top preferred source of information regarding fruits and vegetables, family members were becoming more influential, while other sources were becoming less so.
Providing moms with practical information to increase their family’s consumption of fruits and vegetables, especially while on a budget, will help them follow through with their intentions. PBH’s consumer website, MoreMatters.org, developed specifically with moms in mind, continues to be a growing, reliable source of information for this audience. Insight gleaned from the annual surveys, outlined in PBH’s PBH’s Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption, 2007-2014 report, assist PBH in our continued effort to reach moms.
To make it easy to identify relevant findings, PBH developed an infograph visually highlighting key results of the 2014 annual mom survey. PBH donors and supporters are able and encouraged to reproduce and utilize the infograph as needed. PBH is pleased to recognize the sponsors of the 2007-2014 research report: Bayer CropScience, Del Monte Fresh Produce, Monsanto, and Produce Marketing Association.
About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook or Twitter.
PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health. To learn more, visit www.NFVA.org.
San Jose, CA – The Mushroom Council’s inaugural “Swap It or Top It” summer promotion will kick off the summer grilling season on June 1. The contest challenges consumers to transform their typical summer grilling recipes into healthier versions, by adding mushrooms, for the chance to win $5,000.
“The Trend is to Blend” states Mushroom Council President, Bart Minor, “Mushrooms and meat are a natural pairing, this contest will elevate the concept with the consumer while increasing mushroom sales” continues Mr. Minor. Summer grilling represents a huge opportunity for increased mushroom consumption. It is the ideal time as consumers are looking for lighter fare, to create retail sales lift, increase shopper awareness and build shopper impulse purchases of mushrooms.
The contest is called “Swap It or Top It” because there are two cooking techniques with mushrooms that can add a healthy flair to summer favorites. Swapping, for example, is the technique of blending finely chopped mushrooms with ground meat before cooking. By swapping 50 percent of beef in a burger with fresh mushrooms, it’s possible to reduce intake of calories, fat and saturated fat by 24, 25 and 37 percent, respectively. The other technique is to top dishes with mushrooms to add more vegetables to the plate, such as topping a turkey burger with roasted brown mushrooms.
Vice president of sales and marketing for Premier Mushrooms, Bob Murphy, states “By supporting ‘Swap It or Top It’ retailers can uphold promoting healthier choices to consumers at their market, which consumers continue to demand.”
Retailers can support the promotion to lift sales by stocking participating mushroom products, offering participating mushroom growers premium shelf space and by promoting the program via the Council’s Point-of-Sale material.
The contest is in partnership with the Produce for Better Health Foundation and MyPlate will further amplify program awareness, while drawing in the consumer with the use of each logo on all Point-Of-Sale material.
Encouraging consumers to Swap It or Top It using mushrooms is an important nutritional message in the movement to promote healthier eating with Americans. The contest fully supports the MyPlate message of boosting consciousness around meal time. Creating a MyPlate burger will engage consumers with portion size awareness while developing healthy eating patterns.
Mushrooms provide vitamins and nutrients such as B vitamins, potassium (8% DV), ergothioneine and many more. Mushrooms are also the ONLY item in the produce aisle with naturally occurring vitamin D. Mushroom’s umami enhances the flavor of the meat pairing resulting in both a healthy AND delicious meal. Adding mushrooms to a grill night enhances the upscale feel while maintaining an affordable budget.
Categories for entry include: Swapability/Blendability, Best Topped Burger, and MyPlate Burger. Consumers can enter one, two or all three categories. The top two recipes in each category will be put to public vote to determine the grand prize winning recipes. With a total of $8,500 up for grabs, the grand prize winner will walk away with $5,000 in cash and gift cards. The contest begins Saturday, June 1 on MushroomInfo.com.
About The Mushroom Council:
The Mushroom Council is composed of fresh market producers or importers who average more than 500,000 pounds of mushrooms produced or imported annually. The mushroom program is authorized by the Mushroom Promotion, Research and Consumer Information Act of 1990 and is administered by the Mushroom Council under the supervision of the Agricultural Marketing Service. Research and promotion programs help to expand, maintain and develop markets for individual agricultural commodities in the United States and abroad. These industry self-help programs are requested and funded by the industry groups that they serve. For more information on the Mushroom Council, visit mushroomcouncil.org.
Source: The Mushroom Council