Posts Tagged “Stemilt Growers”
WENATCHEE, Wash. –With good blooms, promotable volumes, and jumbo sizes, this year’s 100% certified organic apricot crop has the potential to be big. Stemilt’s Washington apricots are back mid-June through July with highest volume from July 4th onwards.
“This year’s crop of Artisan Organics™ apricots are bringing good volume based on the blooms we’ve seen which will host a great organic deal at Stemilt,” the company reports. “While California is the main apricot growing region, Washington is expecting a great crop this year.”
The Douglas family grows all Stemilt’s apricots, peaches, and nectarines 100% organically in Pasco, WA in the Columbia Basin where a rain shadow makes for the optimal growing location for stone fruit. The family is committed to using only the best organic practices to pick stone fruit at just the right stage of ripeness for the best flavor, quality, and size.
Stemilt is a family-owned grower, packer, and shipper of tree fruit. Owned and operated by the Mathison family. The company is a leader in sweet cherries and organic tree fruits, and a key supplier of apples and pears.
WENATCHEE, Wash. – Stemilt began harvesting and packing Skylar Rae® brand Tip Top cultivar cherries early this week.
“The crop is projected to have good sizing, great quality, high sugar levels and of course, World Famous flavor,” explains Brianna Shales, marketing director. “We already have consumers contacting us, asking when they they’re available, so we know cherry lovers are getting excited.”
“This year, retailers can expect to start loading around June 7 with the first and largest peak starting in mid-June, she said.” The season for this variety should continue in early July.
Stemilt will be packing Skylar Rae® cherries on its hybrid cherry line that is designed for light colored cherry varieties. With more cushion and a slower run time, Stemilt ensures quality is not sacrificed during the packing process.
“Skylar Rae® cherries are an anomaly and such a tasty summer treat,” states Shales. “We are excited to bring this cherry back into the produce spotlight this summer and continue on our mission of delighting consumers through excellence with Skylar Rae® cherries through the month of June and into the early part of July.”
Stemilt Growers of Wenatchee, WA was in the third week of harvest of Artisan Organics peaches and nectarines in early August and will be shipping well into September.
“It’s been a strong start to our all-organic peach and nectarine season thanks to ideal temperatures in southeastern Washington state,” Brianna Shales, Stemilt communications manager, said in a news release.
Peak loading season for Artisan Organics peaches and nectarines is until mid-September, according to the release.
Stemilt has a new pop-up bin display for retailers featuring Stemilt fruit with the Artisan Organics logo, according to the release.
“Display bins are an effective merchandising tool, but especially helpful with organic fruit,” Shales said. “Retailers can build larger displays of organic peaches and nectarines with these bins in order to drive impulse sales.”
Stemilt differentiates themselves with organic peaches and nectarines through their ten-year partnership with the Douglas family.
“The move to organics was a move to produce fruits with complex flavors,” Shales said. “Flavor is what consumers crave, and we’re confident that we’ll keep delivering on that promise with our Artisan Organics peaches until season’s end.”
Arisan Organics brand peaches and nectarine shipment got underway last week from Stemilt Growers of Wenatchee, WA.
Volume organic stone fruit loadings will pick up quickly by the end of the month, according to a news release. Peak shipments will occur from early August to early September.
Stemilt’s first Artisan Organic peach variety of the season is zee lady, and Sierra rich and sweet dream will be the bulk of the August shipments, with August lady wrapping up the season in September. Grand bright, honey haven and August bright are the company’s main organic nectarine varieties, according to the release.
Stemilt’s stone fruit is all organic, and the company’s organic program is celebrating a 30-year anniversary this year.
The company’s organic peaches and nectarines primarily are grown by the Douglas family in southcentral Washington.
“The Douglas family have farmed for four generations and knows how this region’s climate affects their organic crops,” Brianna Shales, Stemilt’s communications manager said in the release. “They have spent years perfecting the art of growing organics and they have found what works and what doesn’t.”
By Stemilt Growers
WENATCHEE, Wash. – As the grower/marketer with the rights to University of Minnesota’s newest apple brand, Rave™, Stemilt Growers is set to harvest the apple’s first commercial crop and introduce this special early season apple to consumers in select regions come late August.
Rave™ is the brand name for the apple cultivar MN55, which is a cross between Honeycrisp and an unreleased variety called MonArk. It was first developed through natural cross-pollination 20 years ago by David Bedford as part of the apple breeding program at the University of Minnesota. Bedford is also the breeder behind the popular Honeycrisp and its successor, SweeTango® apples.
Last fall, the University of Minnesota chose Rave™ as the brand name for the apple and then Stemilt got to work on designing a logo, PLU sticker, and packaging ahead of the apple’s introductory year. The company played off people’s common use of the word rave to praise things they like and messaging “the apple you’ll rave about.” Stemilt used fun, bold colors in order to attract shoppers to the brand, and will use #RaveApples to promote social buzz around Rave™ this season and beyond.
The parentage of the apple gives Rave™ the ability to fracture when bitten, just like Honeycrisp. Rave™ has its own special flavor that’s best described as “outrageously juicy with a refreshing snappy zing.” It will also have the unique position of harvesting and going to market before any other apple variety in Washington State, due to its ability to color and ripen during the summer heat.
“Rave™ not only allows retailers to get a jumpstart on apple season each year, but do so with an apple that is stunning to look at, and incredible to eat,” said Brianna Shales, Stemilt communications manager.
While volume will be limited this season, volumes are predicted to grow quickly following this introductory year as new acreage comes into production, Stemilt will be sharing Rave™ with media and social media influencers this season. The company will look to build knowledge and excitement of Rave™ through a kick-off event, on its blog, The Stem, and via its social channels with #RaveApples.
Once it hits produce shelves, Rave™ will be another chapter in Stemilt’s story of bringing innovative products to market. The company successfully introduced its signature apple Piñata!® to the marketplace back in 2009, introduced Skylar Rae® brand cherries in 2016, and also supplies the West Coast with the popular SweeTango® apple.
“The apple category is changing quickly with so many options available to consumers today. That means that each new apple must have attributes that will make it stand out. Rave™ is an apple with star power, and we are excited to start sharing it this season,” said Shales.
###
About Stemilt
Stemilt Growers is a leading tree fruit growing, packing and shipping company based in Wenatchee, Washington. Owned and operated by the Mathison family, Stemilt is the leading shipper of sweet cherries and one of the nation’s largest suppliers of organic tree fruits.
by Stemilt Growers
WENATCHEE, Wash. – The University of Minnesota has chosen Rave™ as the brand name for fruit sold from the University’s newest apple variety, MN55, which Stemilt Growers holds the license to grow, pack, and market in North America. Rave™ was selected as the brand name for this apple to play off of the apple’s many exciting attributes, including its incredible crunch and juicy flavor, as well as its unique position as the first apple to ripen in Washington State, coming off the tree in late July.
“We are beyond excited about the chosen brand name of our newest star apple. The Rave™ apple has explosive flavor and with its early harvest timing and dessert qualities, it will reinvent the month of August for the apple category. We look forward to bringing small volumes of Rave™ apples to market in 2017,” said Stemilt marketing director Roger Pepperl.
The highest quality fruit from MN55 trees will go to market from Stemilt growers as Rave™ apples beginning in summer 2017. MN55 is a variety that was born back in 1997 at the University of Minnesota’s exceptional apple breeding program, the same place that the now national phenomenon Honeycrisp heralds from. It’s a cross between Honeycrisp and an unreleased variety called MonArk. With similar, yet more defined, flavor and quality attributes as Honeycrisp combined with MonArk’s ability to ripen early yet color well and maintain a crisp, juicy texture through the summer heat, Stemilt believes Rave™ apples will be the next standout in the produce department.
The journey to develop a new apple cultivar is not a quick process and requires great efforts. During the 17 years from original breeding to the final release and licensing of MN55 to Stemilt, the University of Minnesota conducted rigorous testing to ensure that the variety was of high enough quality to be commercially released. This process included 5-6 years of testing at multiple locations across the U.S. Together with Stemilt, the University of Minnesota landed on Rave™ as the brand name for the apple earlier this summer.
“Rave™ is a powerful brand name for apples, and one that we know will leave a lasting impression on consumers, especially after they bite into one. Rave™ joins our breeding program’s other success stories, Honeycrisp and SweeTango®, and helps us meet our goal of bringing excitement to consumers as they shop for apples,” said David Bedford, research scientist for the University of Minnesota apple breeding program.
Rave™ is also another chapter in Stemilt’s story of bringing innovative products to market. The company successfully introduced its signature apple Piñata!® to the marketplace back in 2009, and also supplies the West Coast with the University’s popular SweeTango® apple.
“We are constantly seeking new apple varieties with flavors and qualities that will wow the consumer. It’s all about building fruit fans of tomorrow, and Rave™ certainly has the ‘wow factor’ to do just that. We can’t wait to bring this phenomenal apple into stores next August,” said Pepperl.
Stemilt is now in the process of developing a logo and packaging for Rave™ apples, and expects to unveil a look later this year.