Posts Tagged “Technomic”
FOLSOM, CA — Customer interest in healthy dining options is pushing colorful fruits onto restaurant menus, according to Technomic, which surveyed more than 300 foodservice professionals.
Though they are normally found in breakfast items, blueberries are showing up in dished served all throughout the day. They are reported as the third most-purchased fruit, trailing only strawberries and apples, according to a press release.
“We learned from a top 500 chain menu survey earlier this year that blueberry mentions on menus boomed 97 percent between 2007 and 2013,” says Mark Villata, executive director for the U.S. Highbush Blueberry Council (USHBC). “Now, this usage and attitude study gives us insight into why. That is, what are the drivers influencing decision makers to increase their use of blueberries?”
When asked why they like using blueberries, the survey reports that chefs and operators say:
*Blueberries are a healthy option for customers (82 percent)
*Blueberries are low-labor and easy to use (82 percent)
*Blueberries give the entire operation a health halo (58 percent)
*Menu prices can be higher for items that include blueberries (42 percent)
“Blueberries are delicious, healthy and versatile, and add to our menu,” says David Goldstein, executive chef at Los Angeles-based Sharky’s Woodfired Mexican Grill. “Our menu is loaded with fresh, healthy foods so when we put together our Harvest Quinoa Superfood Salad, we added dried blueberries. These days, I think customers expect to find blueberries in the healthiest options.” In addition, Sharky’s offers handmade, freshly prepared lemonades; one of their newest is Blueberry Mint made with fresh blueberries.
A survey conducted by Hebert Research in 2013 showed that 99% of Americans believe blueberries are healthy, according to a press release. With demand for healthy menu items increasing, it will be interesting to see what dishes start showing up on menus.
LongHorn Steak House went decades without serving so much as one Brussels sprout. Nor, for that matter, a slice of butternut squash, according to an article recently in USA Today.
But this year, its new Brussels Sprouts Au Gratin has emerged as its most popular side dish. In January, when it plans to roll out butternut squash risotto, “I guarantee you we’ll be the largest seller of butternut squash in the country,” boasts executive chef Kurt Hankins.
Restaurants have little choice. Americans are eating — make that, demanding — fresh veggies at the one place no one expected them to: the restaurant. Gone are the days when meat ‘n’ potatoes basked in all the menu glory and an indistinguishable medley of peas, carrots and green beans were pushed to the wee corner of the plate. When Americans go out to eat — when most folks prefer to splurge — they’re increasingly splurging with vegetables, reports USA Today.
So much so that vegetable offerings on restaurant menus nationally have jumped 11% over the past three years, reports Technomic, the restaurant research specialist. Chief among them is kale, the leafy, dark-green vegetable that has seen a remarkable 400% increase in appearance on restaurant menus over the past five years. About 67% of Americans says a vegetarian meal can be just as satisfying as a non-veggie version, Technomic reports.
About nine in 10 consumers say that menus containing a full serving of vegetables are more healthful, reports Technomic. But that’s not always the case, warns Hope Warshaw, a registered dietitian and author of Guide to Healthy Restaurant Eating. She’s no fan of what LongHorn is doing with Brussels sprouts, and what it soon will be doing with butternut squash, the USA Today article says.
“Vegetables that are slathered, smothered and buttered come loaded with calories, so what’s the gain?” she asks. Instead, she advises: “Eat your vegetables pristine.”
Even so, the veggie fan club is a rapidly growing one, whether the vegetables are pristine or not. Parents, too, are driving this trend.
At Applebee’s, 80% of kids’ meals were served with fries just a handful of years ago. Now, more than 40% are served with veggies, and that number keeps growing. McDonald’s has plans to keep boosting the veggie offerings in its Happy Meals. “We want to have kids consume more fruits and vegetables around the world — and we want to make access easier,” says McDonald’s CEO Don Thompson.