Posts Tagged “Wonderful Pistachios”
By The Wonderful Company
LOS ANGELES, Calif. – Wonderful® Pistachios, The Original Plant-Based ProteinTM, launched a new multimillion-dollar marketing campaign to further resonate with the growing number of people adding more plant-based protein to their diet. The campaign emphasizes that the best protein is grown on trees, not bred or developed in a lab.
Today’s savvy consumers have changed their perspective to reduce the amount of meat they consume, and it’s more than just a passing trend. A majority, 55%, say their change is permanent, according to HealthFocus data.
At the same time, Mintel data confirms 75 percent of people are adding more protein to their diet. To attract these protein-seeking shoppers, new retail display bins—hitting store floors early this year—will stand out at point of purchase, drawing attention to the plant-based origins of Wonderful Pistachios and offering a solution to those hungry for a plant-protein-powered snack.
“As more consumers make changes in their diet to eat less meat, but simultaneously crave more protein, Wonderful Pistachios represents the perfect snack because it’s a real, whole food containing six grams of plant-based protein per serving,” said Adam Cooper, senior vice president of marketing, The Wonderful Company. “When it comes to plant-based protein, you can’t beat the original, and our new campaign drives that message home.”
The new integrated campaign features print ads, social media, digital, public relations, emails, and Wonderful Pistachios retail bins featuring imagery of pistachio trees. The bins provide retailers a lift in sales and will propel the campaign throughout 2020.
The brand will promote plant-based messages at events throughout the year, Wonderful Pistachios influencers will continue to share plant-based protein benefits with their followers, and Wonderful Pistachios will host a live virtual symposium dedicated to sharing the latest trends on plant-based protein with retailer partners, supermarket dieticians, and other nutrition experts.
These efforts continue the momentum from the Plant-Based Nutrition Leadership Symposium, which was hosted by Wonderful Pistachios in April 2019, and drew an exclusive audience of nutrition experts for an immersion into plant-based nutrition science, culinary applications, and leadership dialogue, while celebrating pistachios in a plant-based context.
The entire campaign will ensure consumers know Wonderful Pistachios is among the highest protein snack nuts, and, unlike meat, protein-powered pistachios are naturally cholesterol free and offer fiber.
For more information about Wonderful Pistachios, please visit GetCrackin.com, Facebook at /WonderfulPistachios, and Instagram at @WonderfulPistachios.
About Wonderful Pistachios
Wonderful Pistachios & Almonds is the world’s largest vertically integrated pistachio and almond grower and processor. Grown in California’s Central Valley, our high-quality nuts can be found in the produce department of grocery stores across America.
Known for our iconic Get Crackin’® campaign, Wonderful Pistachios & Almonds is part of The Wonderful Company, a privately held $4.6 billion company.
The Wonderful Company is a privately held $4.6 billion global company dedicated to harvesting health and happiness around the world. Its iconic brands include FIJI® Water, POM Wonderful®, Wonderful® Pistachios, Wonderful® Halos®, Wonderful® Seedless Lemons, Teleflora®, JUSTIN® Wines, JNSQ™ Wines and Landmark® Wines.
The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.
An interactive online game featuring Ernie the Elephant fromWonderful Pistachios, Los Angeles, is launching Destroy Ernie’s Evidence.
Voiced by wrestling celebrity John Cena, players help Ernie destroy incriminating evidence from a party with the Squirrel Sisters the evening before in a series of online games that will be released every two weeks.
“Ernie’s influence has already led to pistachios’ sales volume increasing by more than 35 percent,” Adam Cooper, vice president of marketing at Wonderful Pistachios, said in a news release. “Whether you are throwing an Ernie-sized party to watch your favorite sport or playing our ‘Destroy Ernie’s Evidence’ game, Wonderful Pistachios is the smart snack to satisfy your cravings without compromising your healthy eating goals.”
The company is offering more than $100,000 in prizes, including a Jeep Wrangler Rubicon and a trip for four to the Coachella Music Festival.
“From partying with the Squirrel Sisters to inadvertently trashing a treadmill on Super Bowl Sunday, Ernie the Elephant has won the hearts of pistachio lovers everywhere with his larger-than-life personality,” Michael Perdigao, president at Wonderful Agency, the company’s in-house advertising and communications agency. “Now fans can fully engage with Ernie by joining him on a journey to uncover what actually happened on his wild night through this one-of-a-kind interactive gaming experience.”
Consumers can visit helpernie.com for more information on the game and prizes.
About Wonder Pistachios
The Wonderful Company is a privately held $4 billion company committed to offering high-quality, healthy brands and helping consumers make better choices, every day.
We grow, harvest, bottle, package, and market a diverse range of healthy products, including fruits, nuts, flowers, water, wines and juices. The Wonderful Company’s diverse holdings make it the world’s largest grower of tree nuts, America’s largest citrus grower, and the world’s largest flower delivery service with the Teleflora network of florists.
We believe there is incredible power in the Wonderful family of brands to inspire healthier choices and to support our communities. By helping nourish our neighbors with high-quality, healthy products, we believe we can grow a better worl
Expansion plans for Port Tampa are announced, plus a huge expansion in advertising plans are announced for Wonderful Pistachios.
Port Tampa
Port Logistics Refrigerated Services has started construction of a cold storage facility at Port Tampa Bay. Based in Tampa, Port Logistics’ 134,000-square-foot on-dock warehouse is scheduled to open in the summer of 2017
The cold storage will have over 9,000 pallet positions, 96 refrigerated container plugs, a Gottwald mobile harbor crane and onsite USDA and U.S. Customs and Border Protection inspection, as well as fumigation services. The facility is located on 13.7 acres and will handle both palletized breakbulk cargo and refrigerated containers.
Pistachio Ad Campaign
By The Wonderful Company
LOS ANGELES — Wonderful Pistachios, known for its iconic “Get Crackin’” ads, launched its biggest “Get Crackin’” advertising campaign ever, investing $55 million to support the largest pistachio crop in history. The irreverent and comedic commercials feature a really big star—literally—with the introduction of Ernie the Elephant. This pistachio-loving, health-conscious, somewhat bold, always hilarious, computer-generated spokes-elephant refuses to work for peanuts and is voiced by WWE Superstar John Cena (“Trainwreck,” Fox’s “American Grit”).
“Ernie and I are alike in many ways,” said Cena. “We’re both fun-loving guys, confident in our choices. I’m excited to join Wonderful Pistachios’s popular ‘Get Crackin’’ campaign by bringing to life its newest character, Ernie the Elephant, whose favorite food is Wonderful Pistachios. Whether you’re in the ring, on the go, at work, or hanging out with friends, Wonderful Pistachios is a fun, healthy snack that’s a good source of protein and fiber, and a strong foundation for good nutritional choices.”
Ernie the Elephant makes his debut in two commercials, which air during tonight’s “Monday Night Football,” “Dancing with the Stars,” “The Late Show with Stephen Colbert,” and more. In one spot, Ernie attends a baseball game, touting Wonderful Pistachios as a superior snack to those tired old peanuts sold at the stadium. Another features Ernie as “the elephant in the room”—or elevator—talking up pistachios, while his tons-of-fun personality tests the elevator’s weight sensors. In the coming months, eight more commercials will air and pistachio lovers will witness Ernie’s unique take on elephant stereotypes, supermarket shopping, working out, lady squirrels and airport travel.
Later this football season, two more spots feature Seattle Seahawks cornerback Richard Sherman schooling Ernie with his best defensive moves—and his famous trash talk—both on and off the field. As one of the smartest players in football, Sherman not only matches wits with Ernie in the “Get Crackin’” campaign, he demonstrates Wonderful Pistachios’s commitment to healthy eating through a series of “Snack Smarter” digital videos, educating football fans on the nutritional benefits of Wonderful Pistachios compared to other unhealthy salty snacks, such as nachos and crackers.
By Wonderful Pistachios
Wonderful Pistachios announced that Stephen Colbert, Emmy-award winning host and executive producer of Comedy Central’s “The Colbert Report,” will star in two Super Bowl spots for the nation’s leading pistachio grower. This will be Wonderful Pistachios’ second consecutive Super Bowl appearance and will kick-off a new, full-year agreement with Colbert under the campaign theme, “Get Crackin’, America.”
“Since I was a child, I’ve dreamed of working with America’s premier nut company,” said Mr. Colbert. “The fact that it turns out to be the good folks at Wonderful Pistachios is just the pistachio on top of the ice cream sundae.”
As part of the full-year agreement, Colbert and Wonderful Pistachios’ in-house creative agency FireStation will team up to create a series of several spots throughout 2014 highlighting the “Get Crackin’, America” rallying cry. Directed by Emmy-award winning director Tom Kuntz, the commercial spots will be supported by in-store POS, public relations, digital and social media.
“Last year’s Super Bowl spot featuring PSY drove significant brand awareness and incredible buzz among consumers,” said Marc Seguin, vice president of marketing, Paramount Farms, maker of Wonderful Pistachios. “This year, we wanted to extend and deepen that enthusiasm beyond the Super Bowl with talent that excites and resonates with our core consumer target over the full year. Mr. Colbert is the perfect fit for our brand and for this campaign.”