Ambrosia Apples are Soaring in Popularity

ambrosiaPushed by national promotions and a 25 percent increase in distribution, Ambrosia apples are riding a retail wave all the way to the cash register. Over the past 13 weeks, a record 14,022 supermarkets put Ambrosia on the shelves for consumers. As a result, Nielsen data shows Ambrosia ranked No. 9 in total dollars among all apple varieties during this period, and it had the strongest growth of any apple in the top 10 nationally.

Ambrosia has broken into a new level,” Steve Lutz, vice president of marketing for CMI, said in a press release. “The biggest challenge for any club variety apple is to make the jump from being a niche item to a year-round item. The sales data show that Ambrosia have bridged the gap to becoming a ‘must have’ apple for retailers.”

With a large national crop, apple prices and retail shelf prices have been lower throughout the entire 2014-15 season. Over the most recent 13-week period from November through January, Nielsen scan data shows that total U.S. apple dollars increased less than 1 percent, while volume increased only slightly by 2.3 percent.

In contrast, during this same period Ambrosia apple sales skyrocketed and dollars jumped 19 percent. The increase in Ambrosia sales led performance of the top 10 apple varieties during the period. Honeycrisp dollars increased by 15 percent, followed by Pink Lady (up 7 percent) and Granny Smith (up 2 percent). All other apple varieties in the top 10 declined in year-over-year sales during the period.

“It’s just really gratifying to see consumers and retailers alike discover Ambrosia,” said Lutz.  “The sales success speaks for itself.”