A leading export item for Mexico are strawberries which increased 9% in 2022, making it one of the most exported berries in the country. From 2017 to 2021, Mexico produced, on average, 655,000 tons of strawberries.
The primary producing regions in the country are Michoacán, Guanajuato, Baja California, Mexico and Baja California Sur with approximately 98% of all production volume.
Founded in 2012, Naturberry is one of the leading companies in the Mexican strawberry industry. It is a subsidiary of the North American company Naturipe Berry Growers, part of the Naturipe Farms group.
In 10 years the operation grew from two workers to 18 workers, and from producing only 150,000 boxes to 3 million 4kg boxes of strawberries during the last season.
Naturberry also imports strawberries from California to Mexico during the winter months, between June and September.
The company imports around 500,000 boxes of strawberries during that time of the year.
Of the 3 million boxes that Naturberry is exporting to the U.S., between 200 and 250 thousand contain organic strawberries.
The main markets are the United States and Canada, and their production in California complements Mexico’s off-season.
98 percent of the company’s exports go to the United States,