California strawberry shipments could exceed last year’s volume thanks to increased plantings and higher yielding varieties.
Strawberry growers planted nearly 27,000 acres of strawberries for winter, spring and summer production this year, about 1,000 acres more than 2019.
The California Strawberry Commission of Watsonville, CA. reports the combination of increased acreage and the introduction of high-yielding varieties offers growers the potential of producing more than last year’s 202 million plus trays.
Ventura County accounts for 19 percent of the state’s acreage, Santa Maria has 35 percent and Watsonville has 45 percent.
As of March 9, the state had shipped nearly 8.5 million trays of strawberries compared to 4.3 million trays at the same time last year.
Well-Pict Inc. of Watsonville, CA was picking in Oxnard the second week of March and the area hit a peak at the end of March.
Santa Maria began loadings in late March, but the crop was slowed due to earlier weather issues. The areais now entering peak shipments.
Meanwhile, Watsonville shipments are ahead of schedule this year.
Red Blossom Sales Inc., Salinas, CA started shipment from Santa Maria the second week of March 9 but was planningt to start picking in Watsonville around April 30, as usual.
Bobalu Berries of Oxnard started its strawberry season in Ventura County and will be shipping from Watsonville in May.
Truck rates from Ventura County have plunged in recent days from 15 to 30 percent, depending on the market. Oxnard rates have dropped over 20 percent – strawberries and vegetables to New York City – about $6200; down 30 percent to Atlanta – now about $3900.