By Steve Hull, ALC Special Projects
I recently celebrated my 27th anniversary working at Allen Lund Company. So far, my career has included many different job titles and roles, from transportation broker to management positions and now to my current role as special projects business analyst. I’ve seen firsthand how the use of data in the supply chain has grown and evolved over that time span.
When I started as a transportation broker working in the Los Angeles branch office in 1996, emails were rare, and the internet was still a ‘new thing’ we were all trying to figure out. Customers tendered loads to me via fax machine, and tracking and tracing a load amounted to a phone call every few days from the driver. If there were problems after hours, the drivers all had my home landline phone number to call! And we gave directions to drivers via atlases and the trusty Thomas Guide. The only real data we used was either counting up the piles of paperwork on your desk or tallying how many loads you helped a trucker haul in a month.
Things evolved when I was promoted to assistant manager in the Portland, OR, branch office in 1998. To help be more connected to data and information, I convinced the team we needed to upgrade to mobile phones and then Palm Pilots a few years later. That way, we could better monitor pickup and delivery ETAs and update our customers.
Then, as general manager of the Portland office in the early 2000s, data-driven principals really took off. Analytics around load volumes, pricing trends, and metric-driven scorecards started to be commonplace. We started using customers’ TMS modules, and ALC brought our solution to market in AlchemyTMS. Fax machines and print-outs went away, and e-faxes and digital PDFs became the norm. We also eschewed the room full of filing cabinets in favor of hard drives and servers. When the iPhone came out in 2007, I knew right away that the future had arrived! The ease at which you could pull up data to share with your customers was (and is) astonishing.
I held that branch manager title for 20 years, and then it was time to hand off those responsibilities and put my experience to use in a new way. In early 2022, I took on the role of business analyst within ALC’s Special Projects team. I now work daily with our team of talented folks who help keep our broker’s eyes and ears aware of all the requirements of our customers and carriers. Dashboards, scorecards, maps, and spreadsheets are the tools of our trade. And we’re preparing for the future as well. APIs and AI programs will surely play a big role in what’s to come in the next decade.
Data has proven to be the key to success for many parts of the supply chain in my past 27 years, and I’ve enjoyed my front-row seat to this proliferation of information. I can’t wait to see what comes next!
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Steve Hull is a business analyst working for the Corporate office, and has been with the Allen Lund Company for 27 years. Hull is a graduate of the University of Southern California, completing a dual major in political science and U.S. history.
steve.hull@allenlund.com