California Giant Berry Farms of Watsonville, CA has shared the availability of its GIANT Blueberries. These large (20mm+) and flavorful berries are now available in a vibrant new label design, selected by California Giant’s consumer audience.
This new, modern label celebrates a product California Giant has expanded on since the opening of its state-of-the-art blueberry pack house in Santa Maria, CA.
California Giant’s GIANT Blueberries are available in good volume from March through August, with peak availability in April and May. Sourcing begins in Mexico, shifts to California, and then moves to the Pacific Northwest as the growing season progresses, to ensure a consistent supply of these flavorful berries throughout the spring and summer.
The GIANT Blueberries, boasting impressive size and superior flavor, are sorted for color, firmness, size, and other quality indicators using a state-of-the-art Unitec sorting line at the Santa Maria facility. This ensures only the highest-quality berries make it into each clamshell. The Santa Maria pack house serves as a central hub for California Giant’s growers and outside suppliers, offering co-packing assistance and reinforcing the company’s commitment to supporting its industry partners.
Jumbo blueberries are a rapidly growing segment of the berry category, reflecting evolving consumer preferences. Nielsen data shows double-digit growth in both dollar sales and pounds compared to the previous year, with jumbo blueberries also increasing their dollar share of the total blueberry category. Notably, the top three jumbo blueberry items accounted for 50% of total dollar sales, and the top ten items made up an impressive 90%, highlighting the strong consumer demand for premium jumbo offerings.
ABOUT CALIFORNIA GIANT BERRY FARMS
At California Giant Berry Farms, the difference is Giant. As the most resilient berry company in the world, California Giant strives to deliver premium berries while nourishing its communities. California Giant’s year-round supply of strawberries, blueberries, raspberries, and blackberries set the standard for quality and consistency and provides retailers, foodservice, and consumers with the best berry experience. Over four decades, California Giant has evolved into a global family united by a passion for delivering excellence. Quality, consistency and community inspire the mission and values that sustain the California Giant enterprise.