Strawberry Loadings to be Light, Quality an Issue Through November

Strawberry Loadings to be Light, Quality an Issue Through November

Rain is forecast for the California growing regions of Santa Maria and Oxnard Thursday night, November 13, then November 16, through Friday, November 17; harvesting cancellations are expected, according to a press release from Markon Cooperative of Salinas, CA.

Limited yields from the South Texas growing region will help offset California’s reduced volume. Expect an extreme demand-exceeds-supply market over the next two weeks.

Santa Maria/Oxnard

  • Upcoming rain will present quality issues, as well as harvesting delays
  • Expect an extreme demand-exceeds-supply market for the next two weeks
  • Quality ranges from fair to fairly good; light decay, soft skin, and bruising are issues
  • Size ranges from small-medium to medium
  • Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
  • Expect tight supplies and elevated prices

Mexico/South Texas

  • Current yields will not meet demand
  • Supplies are limited, due to quality problems including white shoulders, skin bruising, and green tips
  • Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
  • Supplies will increase in late November
  • Expect low volume and high markets