After years of below-average production, Washington state frozen raspberry growers reported a bountiful 2025 crop of over 68 million pounds. According to Gavin Willis, Executive Director of the Washington Red Raspberry Commission (WRRC), this is the state’s highest volume since 2018.
Excessively high temperatures led to what Willis calls “a heat dome” during the 2021 and 2022 harvests, which hit the industry hard in both service and plant development. The result was a massive 30 percent dip in production in 2021 compared to 2020, followed by another 23 percent drop in 2022.
The damage was done, and the path back to peak performance was ahead. Patience and plant rotation were key to Washington’s frozen raspberry comeback. The executive explains that today, most of the plantings impacted during the 2021 heat dome are being cycled out of the fields, and those that still remain seem, for the most part, to have healed.
The executive says the year brought good weather through the pollination window and the six to eight-week harvest period. The absence of any persistent cloud cover kept good moisture levels in the field, curbing excess mold and resulting in what Willis calls an excellent yield for the frozen raspberry category.
Washington produces 90 percent of the United States’ frozen raspberries, with 99.8 percent of their crop going to this category.
Mexico is the biggest exporter of fresh raspberries into the country, with a largely unchallenged market share of 72 percent. In the frozen category, Mexico ranks second, behind Chile, with sales of almost $23 million in 2024. But the Aztec country is only diverting five percent of its production to the frozen raspberry category, so the opportunity for growth is ripe for the taking.
Willis explains that Washington frozen raspberries cannot compete with Mexico because, for them, there’s no price floor.
For the past five to seven years, he says, byproducts from the Mexican fresh market (fruit that didn’t make grade or diversions from higher-than-demand production) are being repackaged and folded into the US frozen market. This is significantly affecting the prices Washington growers can aspire to.
“It’s impossible to compete, and for buyers it’s really hard to turn down something that’s basically being offered to you at less than what it costs to produce it,” Willis says. “A lot of these producers or growers are selling this product when they’ve already made their profits in the fresh market, [so] they don’t need to make a profit on it.”
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