Fourth-generation melon grower Legend Produce says it has added mini watermelons to its melon program, complementing its full-size seedless offerings.
“Adding mini watermelons to our melon program is the natural step forward, building on the successful full-size program,” Legend Produce founder Barry Zwillinger said in a news release. “Now we are a one-stop shop for everything from cantaloupe and honeydew to our specialty Origami and Kiss melons and finally our full-size and mini watermelon programs.”
Starting in spring, the mini watermelons will be available through November with the Scottsdale, Ariz.-based Legend Produce’s growing regions of Mexico, California’s Imperial Valley, central Arizona and central California.
“Working with the right growers during their best harvest windows has been our primary goal,” Zwillinger said. “This sourcing strategy allows Legend to continually offer the quality that we are known for in the industry.”
Legend Produce says it wants to offer watermelons year-round and is working to expand its production in the winter months.
“Legend is a relationship-first company when working with growers,” Chief Financial Officer Marco Ochoa said in the release. “Most of our growers have been working with us for 20-plus years. As we expand our watermelon offerings, we are working with our existing partners as well as forging new relationships to make the program successful.”
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