Harvesting was been canceled for Friday, December 26 due to persistent rain in California’s Santa Maria and Oxnard growing regions. Expect tight supplies and strong markets through the week of January 5-9, according to Markon Cooperative of Salinas, CA
Santa Maria/ Oxnard
- These regions received over 2.5 inches of rain in 48 hours; most growers cancelled harvests for at least two days
- During this period, packer label will be substituted as needed
- Expect a demand-exceeds-supply market for the next week
- Quality is average; early signs of decay and bruising have been reported
- Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
- Expect strong demand and elevated markets through next week
Mexico/South Texas
- Volume will increase through December and reach its peak in mid-January
- Quality concerns include over-ripening and light bruising
- Size is small-medium (19 to 25 berries per one-pound clamshell)
- Expect elevated pricing and tight stocks as Mexico helps fill orders from California
Florida
- MFC Strawberries are available
- Volume is rising
- Quality is improving; concerns include white shoulders and green tips
- Size is small-medium (17 to 25 berries per 1-pound clamshell)
- Expect pricing to inch up as Florida supplements California shortages
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