Importer and marketer Jac. Vanderberg’s Sunrays is expanding beyond grapes and mandarins and into the full citrus category. Beginning this summer, consumers and retailers in the United States will see Sunrays-branded lemons, limes, grapefruit, oranges, cara caras, and tangelos joining the brand’s Mandarin lineup.
According to Vandenberg, of Tarrytown, NY, this expansion represents more than simply adding a new label to citrus shelves, as retailers will now be able to source a consistent, premium citrus offering under one recognizable brand throughout the year.
“For retailers, the expansion creates opportunities for stronger brand consistency, more impactful merchandising, and simplified category storytelling across the citrus aisle—all while delivering premium fruit backed by over a century of sourcing expertise,” said the company in a press release.
Sunrays was created with the belief that fresh produce brands can drive meaningful impact beyond the produce aisle. Since its launch, the brand has combined premium fruit with a strong social and environmental mission focused on building a brighter future for people and the planet.
Now, with the expansion into the broader citrus category, Jac. Vandenberg is also bringing some of its most innovative sustainability initiatives to a wider audience.