The “Eat Healthy and Live Green” campaign launched recently by
The Peruvian Avocado Commission, aims to inspire consumers to embrace a healthier lifestyle that’s good for them and the planet.
The commission is promoting the myriad health benefits of avocados, believing it is important to driving demand.
McDaniel Fruit Company of Fallbrook, CA strongly supports the work of the Peruvian Avocado Commission’s marketing strategy focusing on the health benefits of avocados. It notes these efforts, in tandem with the Hass Avocado Board’s Avocado Nutrition Center research, help elevate the category for all avocado growers, packers and shippers and pave the path for continued growth in the category.
In addition to the trend in healthier eating, the Vancouver, B.C.-based Oppy of Vancouver, B.C. sees the versatility of avocados fueling demand.
The company sees awareness growing about the different ways to consume avocados, and this boost in demand will require supply from its current regions and beyond.
One big question is with rising food inflation, will consumers continue to purchase as many avocados?
Oppy admits it is hard to tell, admitting there’s absolutely a correlation between price and demand.
Since avocados are recommended as an item in the produce aisle with some of the most nutritional benefits, many view it as an important ingredient in their daily diet. This is why Oppy doesn’t see avocados being affected by inflation that much. So, while they may not be recession-proof, they are likely to be less price sensitive.