Southern California has escaped the soggy weather compared to other parts of the state, despite periods of heavy rain.
The California Strawberry Commission of Watsonville estimates farms in Ventura County suffered 300 acres of catastrophic losses. Statewide, the losses were 1,840 acres.
The Oxnard district expects 6,358 acres of strawberries this season, an increase of 408 acres compared to 2022.
Naturipe Farms LLC of Salinas, CA notes rains put a damper on early season loadings, which will result in fewer shipments than normal for Valentine’s Day. However, long term, the rainfall should help with plant health, which will lead to improved production and quality. Excellent fruit quality, size and flavor are expected.
Naturipe plans on more volume this year due to slightly more acreage planted than last year.
Oxnard, Calif.-based Bobalu Berries of Oxnard, CA doesn’t plan to ship many berries from its Oxnard or Santa Maria growing areas until at least the end of February. Currently the company is relying on product coming out of Mexico right now.
Well-Pict Inc. of Watsonville, CA also had fewer shipments in January, but in spite of all the rain, the outlook was improving.
The company lost three weeks of production out of Oxnard but was able to pick up much of the slack from its grower in Florida. A good season out of Southern California as planting picks up. Well-Pick is predicting large-size fruit, good volume and good quality.
Seven Seas Fruit of Visalia, CA is part of the Tom Lange Co. of St. Louis and currently has acreage planted in Santa Maria and Lompoc, CA. The company anticipates a mid-March start to the season in those areas.Seven Seas Fruit also is sourcing some fruit from Mexico.
Gem-Pack of Irvine, CA reports volume of conventional and organic strawberries should be up this season compared to last year.