California Giant Berry Farms of Watsonville, CA is reporting good volumes and shipments of fresh strawberries leading up to Valentine’s Day, both on the West Coast and from Florida.
The grower/shipper’s latest forecast shows strong volumes of organic and conventionally grown strawberries in the next few weeks, which includes volumes from its Fresh From Florida-labeled product.
California Giant reports its Florida growers will have peak volumes from mid-February to mid-March. This is the second year featuring its Fresh From Florida label — an addition to the classic California Giant insignia which promotes Florida agricultural products through consumer marketing campaigns, partnerships with domestic and international retailers.
The company praised Florida growers for overcoming significant setbacks caused by Hurricane Milton, which delayed the start of the season.
California Giant expects its conventional and organic crop from Santa Maria, CA to increase week over week, barring any major weather events. California Giant reports Mexican strawberries are in peak production and will span the month of February into March. Combined, the Florida, California and Mexican production is set to provide ample volume for Valentine’s Day.