Florida Freeze was Apparently Worse than Reports Cited

Florida Freeze was Apparently Worse than Reports Cited

By Joey Piedimonte, Pro*Act, Monterey, CA

I spent last week in Orlando for SEPC, and it was nice connecting with many of you out
there. While I was in Florida, I got a firsthand look at what the late January freeze did to
crops in the region and the impact is more significant than the reports suggested.
Bell peppers took a serious hit. Fields that should be loaded are thin, and what’s coming
out is inconsistent. Strawberry plants looked structurally sound, but the ratio of flowers to
fruit told the real story. There’s more bloom than berry right now, which means volume is
still weeks away.


That freeze is still echoing across the supply chain.


Bell peppers are tightening, particularly greens. Significant freeze losses in Florida have
resulted in lower yields and more off-grade fruit expected this spring. Western Mexico
volumes crossing through Nogales are rising and helping fill the gap, but prices are
climbing as demand grows. Red bells are relying heavily on Mexico, where Culiacán is
producing moderate volume with good quality and better yields ahead. Central Mexico
crossings remain steady but limited, and Florida supply is minimal. Markets will stay firm
short-term.


Tomatoes remain the headline. Southeast supplies are extremely limited after growers
invoked Force Majeure due to crop loss. Domestic production won’t recover until mid
April at the earliest. Mexico is helping cover the gap, but yields are lighter and quality at
pack-out has been mixed. Recent logistics disruptions have stressed the supply chain.
Rounds, romas, and grape tomatoes are all tight. Expect elevated pricing through the next
six weeks, and consider substituting rounds for romas where possible.


Corn took a beating. Bi-color, white, and yellow corn in the Southeast are all impacted. On
the West Coast, bi-color and white are limited, and yellow is extremely tight.

*****

ALLEN LUND COMPANY, TRANSPORTATION BROKERS, LOOKING FOR REEFER CARRIERS: 1-800-404-5863.