U.S. diesel fuel prices are rising anywhere from 11 to 49 percent depending upon what part of the country one is looking at, according to the International Fresh Produce Association.
For an industry built on speed and temperature control, these increases are not just incremental—they are structural. Cold chain logistics, from refrigerated trucks to ocean containers, depend heavily on fuel stability. As surcharges are added across ocean, air, and land transport, the cost of simply moving fresh produce is climbing in real time.
There are early signs of adjustment. Freight markets are resisting sharper increases due to underlying demand softness, with some carriers offering discounts below announced rates. However, structural risks remain.
Truckers are certainly feeling the pain. According to the U.S. Department of Energy the average cost of number 2 diesel fuel for April 13th was $5.39 per gallon, compared to $4.80 on March 9. A year ago the average price was $2.15.