About halfway through December, California strawberry shipments were already assured of another record-setting season in 2013. Mostly truck loadings have put out more than 193 million trays of berries, up from 191 million in 2012. Thus, with the year ending, California strawberry shipments will definately have its seventh record-setting year in the last eight seasons.Shippers had loaded over 193 million trays as of December 13, topping the 191 million trays produced in all of 2012. Shipments continued an upward trend that began in 2006 with five straight record-setting seasons. A cold and wet spring in 2011 caused the streak to be broken, but growth in shipments has continued since.
A big reason has been an upsurge in acreage. Growers planted on 40,192 acres this year, up from 37,732 in 2012. Another factor was the use of new University of California-developed varieties that yield more fruit per acre.
However, what California had in quantity this year, too often was lacking in quality.
Strawberries are a year-round fruit in California, as winter harvests move south with the sun. The peak season is in the spring and early summer, when all three of the state’s major growing regions — around Watsonville, Santa Maria and Oxnard — are producing berries. About 85 percent of the nation’s strawberry shipments originate in California.
Some growers are switching to organic production. Organic acreage went from 1,776 in 2012 to 2,532 acres this year.
Most California strawberry shipments are now coming out of Ventura County and Orange County.
Southern California produce shipments, including strawberries – grossing about $6800 to New York City.