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Study: Most People Think They Eat Healthier Than They Do

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According to research presented at the annual meeting of the American Society for Nutrition, people are usually wrong when ranking how well they eat, particularly when they think their diet is healthy.

USDA and University of Central Arkansas researchers looked at data from 9,757 American adults who were asked to complete a food survey and rate their diet on a scale from “poor” to “excellent.”

The researchers wanted to find out whether a single, simple question could be used as a screening tool for nutrition studies — to replace or complement the detailed dietary questionnaires commonly used in nutrition research, the American Society for Nutrition reports. Previous studies have found that self-rated health is a strong predictor of morbidity and mortality, but there is scant research on whether self-rated diet quality is predictive of the actual quality of one’s diet.

Researchers then evaluated participants’ eating habits and graded them (from A to F) based on the Healthy Eating Index which assigns points for eating fruits, vegetables, whole grains and protein. It also gives points for avoiding processed foods, refined grains and sugar and saturated fat.

Results showed that 85% of participants inaccurately rated their own diet, almost all of them by ranking it as healthier than it really was, the American Society for Nutrition reports.

Lead author of the study Jessica Thomson, a research epidemiologist with USDA, said most adults overrate the quality of their diet, sometimes to a substantial degree.

Meanwhile, 71% of participants ranked their diet as good, very good or excellent. However, only 12% of the participants’ diets ranked that highly in terms of “healthy eating.” The study showed 70% of the participants’ diets were given an F, but only 6% of people self-assessed their diet as such.

What’s Missing?

Researchers said the difference between the ideal healthy diet and what people were actually eating was typically a lack of whole grains, greens, legumes, seafood and plant-based protein, and too much sodium and saturated fat. 

But what they were getting right was the importance of protein.

Further research could shed light into what factors people consider when asked to assess their diet quality, Thomson said. 

“It’s difficult for us to say whether U.S. adults lack an accurate understanding of the components of a healthful versus unhealthful diet or whether adults perceive the healthfulness of their diet as they wish it to be—that is, higher in quality than it actually is,” Thomson said in a release. “Until we have a better understanding of what individuals consider when assessing the healthfulness of their diet, it will be difficult to determine what knowledge and skills are necessary to improve self-assessment or perception of one’s diet quality.”

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Central California Grape Shipments Now Full Swing

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California’s Central San Joaquin Valley grape shipments started last month and high quality with steady loadings are seen with volume similar to 2021. April’s initial crop estimate forecast 95 million, 19-pound boxes.

Top Brass Marketing of Bakersfield, CA expressed excitement about this season’s central valley grape season.

Grapeman Farms of Los Angeles began picking right after the 4th of July holiday, starting with a couple different varieties. It has ramped up over the following weeks, getting into peak shipments in August.

California table grape season traditionally runs May through January, with the southern Coachella district getting the early season start.

Fowler Packing of Fresno, CA, opened the table grape season in mid-July with Flames, and had all three colors going by August 1st. It hit peak production the middle of August and will carry that all the way through October into the middle of November. Fowler’s brand, Samsons, will end the season with Allisons and Autumn Kings, wrapping up just before Christmas.

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New Study: Freeze-Dried Strawberry Powder Can Lower Cholesterol

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A daily serving of freeze-dried strawberry powder, equivalent to one cup of fresh berries, lowered total cholesterol by almost 3% and low-density-lipoprotein cholesterol by almost 5%, according to a new study.

The randomized, double-blind, placebo-controlled crossover study recently published by the Journal of the American Nutrition Association strengthens the body of research that has already demonstrated a cholesterol-lowering benefit for strawberry consumption, according to a news release. 

The study was conducted with 40 men and women, aged 35 to 60. The participants were overweight or obese and had elevated serum cholesterol but no additional illness or chronic disease, the release said.  During three periods of four weeks each — separated by a two-week washout period — participants received 40-grams of freeze-dried 100% strawberry powder (the high dose), 13-grams of freeze-dried strawberry powder (the low dose) or a control powder. Participants were instructed to consume the powder once per day and to maintain their usual diet and exercise routine.   

There was a significant main treatment effect for the primary outcome of serum LDL cholesterol and for total cholesterol. In post-hoc analyses, low-dose strawberry supplementation resulted in a 4.9% reduction in LDL cholesterol compared to the high-dose but not compared to the control, and a 2.4% reduction in total cholesterol compared to the high dose and 2.8% reduction compared to the control. No additional significant effects were noted. The authors were unable to explain the lack of a dose-response effect, the release said.

Clinical trials have previously linked strawberries — a source of many bioactive compounds, including fiber, phytosterols and polyphenols — to several markers for cardiovascular disease, the release said. In another study of obese and overweight adults, daily consumption of strawberries significantly reduced total cholesterol and LDL cholesterol levels, small LDL particle concentrations, and decreased lipid peroxidation.

Strawberries have also been linked to decreases in markers for oxidative stress, inflammation and diastolic blood pressure, the release said.

The Pennsylvania State University led the study in cooperation with the University of Arizona, Tucson; Lafayette College; and Texas Tech University. The study was supported by the California Strawberry Commission, which also provided the strawberry powder.  

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Michigan’s Rave Apple Shipments to Kick Off New Season Soon

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Applewood Fresh® of Sparta, MI, a premier fourth-generation grower, packer/shipper of Michigan-grown apples is counting down the days to the start of their flavorful harvest, with Rave® in August.

Rave® is only available for a limited time each year. “Look for Michigan Rave® harvest and shipping around August 19th, with fruit available through October” said Scott Swindeman, President, Managing Owner of Applewood Fresh.  “With the new acreage coming into production and good growing conditions, the 2022 crop looks to give us a very good increase in volume of over 50% from last season, which gives our customers opportunity for promotions” said Brian Coates, VP of Sales, and Business Development.

Applewood Fresh offers bulk packaging in Standard and Euro Tray pack Cartons, as well as some packaged options; 2 lb. pouch and tote bags which fit the current trend of increased packaged sales in the apple category. “Retailers should promote packaged fruit and merchandise in lead-off positions in their produce departments to drive sales. Customers are looking for quick grab and go solutions as they navigate the store to expedite their shopping trip,” said Brian.

Outrageously juicy with a refreshing snappy zing, Rave® apples are part Honeycrisp and part MonArk. They have that infamous Honeycrisp bite but harvest a few weeks earlier than other apple varieties. MN55 cultivar apples were bred naturally through traditional cross-pollination methods by David Bedford at the University of Minnesota’s apple breeding program. The company has grown the juicy, early season Apple for the past five years. Availability is expected to grow exponentially in 2023 and beyond. 

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New Crop Wisconsin Celery Shipments to Continue until October

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Alsum Farms & Produce of Friesland, WI and grower partner, Trembling Prairie Farms Inc. of Markesan, WI is in full swing harvesting new crop Wisconsin Celery starting this week with the season expected to go through the first week of October. Located in the muck soils of Green Lake County, Trembling Prairie Farms is a family farm owned and operated by John and Connie Bobek along with their four children in Markesan. For the past decade the Bobek family has been growing and packing locally grown celery serving the Midwest retail and foodservice markets.

In 2012, Trembling Prairie Farms started with 3 acres of celery and today has expanded to over 45 acres. The farm starts with a celery variety that grows well in the Wisconsin climate. Peak freshness, a milder flavor and snappier crunch are all advantages of this locally grown celery variety.

The process of growing celery starts in local greenhouses in late February to early April and is then transplanted in 12 different plantings. Celery planting begins on May 1 with the goal of the last planting to be in the ground by July 1. Trembling Prairie Farms Wisconsin Grown Celery is available for distribution with ample volume of all sizes and packs available for the next 11 weeks, including:

  • 24 count naked or sleeved
  • 30 count naked or sleeved
  • 36 count naked or sleeved
  • 18 count celery hearts

 “We’re happy to be able to bring our locally grown Wisconsin Celery to the market,” says John Bobek, farmer and owner of Trembling Prairie Farms. “Whether paired with peanut butter as a healthy kid-friendly snack, or chopped in a salad for an outdoor gathering, Wisconsin Celery offers a fresh taste for consumers looking for locally grown in the Midwest.”

Two medium stalks of celery offer many nutritional benefits including vitamin C, potassium and 2 grams of fiber all for only 20 calories. In the U.S., consumers eat on average six pounds of fresh celery annually. With its many nutritional benefits and versatility this crunchy, fiber-filling vegetable is delicious and good-for-you.  

For more information on Trembling Prairies Farms Wisconsin Grown Celery, go to www.tremblingprairiefarms.com or www.alsum.com.

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Trembling Prairie Farms

Trembling Prairie Farms is a grower of Wisconsin red potatoes, yellow and red onions, and celery on 500 acres of rich muck soil in Green Lake County. Trembling Prairie Farms, a family owned and operated business, has grown to become a major supplier of Wisconsin-family farmer grown vegetables serving retail and foodservice markets.

About Alsum Farms & Produce

Alsum Farms & Produce Inc. is a leading fresh market grower, packer and shipper of Wisconsin grown potatoes, onions, and provider of fresh, quality produce. Established nearly five decades ago and headquartered in Friesland, Wis., Alsum Farms & Produce is a vertically integrated family-owned farm, packing facility and logistics company providing quality produce. Committed to sustainability and stewardship of the soil, Alsum Farms grows 3,000 acres of Wisconsin Healthy Grown® Certified Alsum Potatoes along with pumpkins.

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Walmart Installs Intuitive Tablets in Freight Trucks for More Communication

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Walmart, like other mass and grocery retailers, is always working to make the supply chain process run smoother, and with its fresh produce freight, time is of the essence.

To make transportation more efficient and hassle-free, the Bentonville, Ark., mass retailer has partnered with Platform Science to implement two technology tools for a better driver experience and to provide real-time visibility to the everyday operations of more than 12,000 drivers, according to a news release.

Platform Science is a telematics infrastructure and transportation technology company that is outfitting every Walmart Private Fleet cab with an intuitive, interactive tablet device that fully integrates with NTransit, a driver workflow application developed by Walmart’s product and technology teams.

This customized onboard computer system provides private fleet drivers with an improved, high-tech driving experience, provides the business with real-time visibility and provides shoppers with what they want, where they want it and when they want it, the release said.

This innovation will provide drivers:

  • Better visibility: Walmart staff will know where the assets are within the fleet to ensure freight arrives on time and in the correct location. Stores can anticipate load arrival times and effectively plan the days and labor around truck deliveries. Shoppes will see shelves stocked in-store and more accurate inventory of products available online.
  • Enhanced communication: Walmart’s onboard technology helps drivers communicate more closely with stores by integrating with store applications, providing a more seamless delivery process. As the driver approaches a store, the geolocation feature detects the driver’s location, sending push notifications to store the associate’s handheld device, allowing them to plan for a quick unload and turnaround. Walmart can also deploy secure audio messages directly with drivers to ensure they receive important information while they are on the road.
  • Productivity and retention: By removing manual touch points, Walmart’s goal is to create a frictionless workflow so drivers can spend more time driving the truck and less time waiting at fulfillment centers or store deliveries. Platform Science and NTransit integrate seamlessly to coordinate scheduling and navigation, so drivers can hit the road to their next destination without keying it in. Like any job, unplanned activities sometimes require the driver to do more than steer the truck. This new system creates accountability by allowing drivers to communicate what they accomplished on the road. That way, they are compensated for any miles and non-driving activities beyond what was initially planned.

  • Initial feedback has revealed the Platform Science and Walmart collaboration has increased driver satisfaction, according to the release. The retailer will continue improving and evolving the onboard systems based on that feedback, from both drivers and store associates.

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California Strawberries are Past Peak Volume, but Good Volume Still Remains

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Plenty of quality California strawberries remain for shipping to retail and foodservice companies entering the last half of summer.

Well-Pict Inc. Watsonville, CA came off seven weeks of peak loadings the second week of July when it was estimated to be picking over 100,000 packages a day. Needles too say, volume has been excellent.

The company will be shipping good supplies of strawberries from Watsonville into mid September, although production will be tapering between now and then.

Bobalu Berries of Oxnard, CA will have a fall strawberries in Oxnard for the first time this year.

Oxnard kicks in early September and will complement the Santa Maria crop. This means the company will more late-season fruit at a time strawberry volume tends to drop.

Strawberry taste, size and quality have been good this summer for Gem-Pack Berries LLC, of Irvine, CA. It has been shipping medium and large sized berries.

As of July 9, California growers had shipped nearly 128 million trays of strawberries this year, according to the Watsonville-based California Strawberry Commission. That’s an increase from 112.3 million trays at the same time last year and 121.8 million trays in 2020.

Last year’s total volume was 212.8 million trays, up from 210.2 million in 2020.

Wish Farms of Plant City, FL ships summer berries from Salinas, which includes conventional and organic strawberries.

The company reports good quality this season with high sweetness levels and good flavor and sizing.

It also reports the costs of trucks to deliver products alone has dropped a little but remains 30% higher or more than past seasons.

Loads which were shipping for $5,000 before now are shipping for $8,000.


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Keeping It Fresh: The Effect of Fuel Prices on the Transportation Industry

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By Brandon Huebler, Transportation Intern, ALC Cleveland

One of the current, major transportation issues is rising fuel prices, surging from the lack of Russian oil and high inflation. The average price per gallon for diesel has almost doubled, in the past year from $3.24 to $5.77, leaving the transportation industry scrambling. There is plenty of uncertainty within the industry regarding where prices will go. How much will the rising prices actually affect freight rates? More drivers have been asking for fuel advances here in the Cleveland office. So, it would seem that the diesel rates could be affecting the freight rates in many cases.

This rise in fuel prices hurts every industry though, not just the transportation industry. One example of an industry that is being indirectly affected by rising fuel prices and high inflation is the food retail industry. Studies show that grocery store food prices have increased 8.8 percent from the same period last year.

In looking at the USDA site regarding food prices, they cited the following specific increases – fresh fruit prices between 8.5 and 9.5 percent, cereal and bakery product prices between 7.0 and 8.0 percent, nonalcoholic beverage prices between 7.0 and 8.0 percent, and other food prices between 7.5 and 8.5 percent. In a move made by the current administration, a federal tax holiday will remove the 24-cent tax on diesel fuel.

What effect this will have on overall transportation costs is yet to be seen. The reality is that when the cost of moving freight increases, the cost of the items that are being moved will become more expensive.

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Western New York Produce Shipments are Looking Good

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Western New York vegetable shipments got off to a good start in spring and early summer, and expectation are for this to continue on through the rest of summer.

Hansen Farms of Stanley, NY is has 1,200 acres of cabbage it is shipping, up slightly from a year ago.

This northern cabbage stores well for long periods at the farm at 33 degrees Fahrenheit and can be available year-round.

Apples, cabbage, sweet corn, squash, snap beans and pumpkins are top specialty crops for this state, according to the USDA’s 2021 state agriculture overview, updated July 1.

About 10,800 acres of cabbage for all purposes was harvested in New York in 2021.

In contrast, apples for the fresh market came from 44,000 harvested acres where apples were grown for all purposes.

Other produce for the fresh market are listed below:

  • Sweet corn from 23,600 harvested acres.
  • Squash from 4,400 harvested acres.
  • Pumpkins from 5,100 harvested acres.
  • Snap beans from 23,700 harvested acres.

Turek Farm of King Ferry, NY began shipping vegetables for the fresh market around July 10, first with zucchini, summer squash, cabbage and English peas, followed by sweet corn.

After watching sluggish volume movement out of Florida and Georgia this winter, Turek decided to plant 15% to 20% fewer acres of sweet corn, cabbage and zucchini in New York. For crops with more set prices from contracts, such as pumpkins, he didn’t reduce acreage.

SM Jones, based in Belle Glade, FL has New York grown sweet corn through fall, and in between, pumpkin, winter squash, broccoli and Brussels sprouts.

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Arkansas Sweet Potato Grower/Shipper Increases Acreage for Upcoming Season

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Matthews Ridgeview Farms of Wynne, AR in the northeast part of the state is that state’s largest grower/shipper of sweet potatoes, and the company is expanding acreage again this year.

New crop harvest usually starts in September with the predominately grown beauregard variety.

The grower/shipper has plans to continue increasing acreage and production in coming years. Shipments mostly go to retailers, wholesalers and some foodservice operations.

The company packs about 1 million cartons of sweet potatoes sourced from several thousand acres annually.

Matthews continues to ship the 2021 crop, and the 2022 crop looks favorable. The company offers organic sweet potatoes, which now account for less than 10% of the marketer’s total sweet potato volume.

Organics continue to increase as has been the case sine the operation began growing organics.

Peebles Organic of Augusta, AR., is a USDA-certified organic vegetable operation that farms about 2,000 acres of organic sweet potatoes, organic edamame (immature soybeans) and watermelons. The company ships to other produce shippers, processors and retail customers.

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