Archive For The “News” Category

Cut Prices, Sell More Produce (No Kidding!)

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DSCN5886The importance of lower prices as a way to promote the purchase and consumption of fruit and vegetables has been highlighted by Researchers from Deakin University’s Centre for Physical Activity and Nutrition Research (C-PAN).

The study was released after the first Australian evidence that cutting prices can be an effective way to get people to buy more fresh produce.

In a study published in the American Journal of Clinical Nutrition, the C-PAN “Supermarket Healthy Eating for Life” (SHELf) trial found that a 20 per cent price reduction in fruit and vegetables resulted in increased purchasing per household of 21 per cent for fruit and 12 per cent for vegetables over the price reduction period.

Crucially, the study also found that the price reduction worked equally well across both low and high income groups – good news for low income groups who are at particular risk of poor diets and associated ill health.

The study, the first of its kind ever done in Australia, was led by Professor Kylie Ball from C-PAN and focused on female primary household shoppers.

“Women remain primarily responsible for food selection and preparation and as household food ‘gatekeepers’, represent important targets for nutrition interventions.

“We also know that individuals from socioeconomically disadvantaged backgrounds tend to have lower intakes of fruits and vegetables and higher intakes of energy-dense, nutrient poor foods than their more advantaged counterparts.

“High costs are often given as a reason that people don’t eat more fruit and vegetables, but until now we didn’t know much about how effective price reductions might be.

“A staggering 95 per cent of the Australian adult population do not eat enough fruit and vegetables for good health, so strategies to help people to eat more fruit and vegetables are urgently needed,” she said.

The C-PAN study is the first rigorously designed trial in Australia and one of only a few in the world to test how price reductions in real world settings where people select and purchase food influence purchases of different foods and beverages

 

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Cool Runnings: President Discusses Economy, Fuel and Electronic Logs

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DSCN1372+1Owner operators working with Cool Runnings Ltd. seem to be doing a little better financially this year, but company president Fred Plotsky would still like to see a more robust economy.

Based in Kenosha, WI and observing its 29th anniversary this month, Cooling Runnings  has the majority of its business hauling produce out and California and the Northwest.

Plotsky cites lower diesel fuel prices as a primary factor in produce truckers doing better this year.  Despite less money going for fuel, the owner operators his truck brokerage works with are saying they still need $2 per mile as freight rates continue to struggle keeping up with the increasing cost of operation.

“Business is better than last year,” Plotsky observes, “but it still could be better.  There is an up tick in the economy, although I still see it as pretty flat to maybe slightly better at best.”

Cool Runnings has a history of working on a regular basis with the same produce truckers.   The company provides advances to drivers, but Plotsky says one sign they are doing better, is fewer advances in pay are requested.  “This leads me to believe the drivers have more money in their pockets,” he says.

Still, Plotsky knows that excessive rules and regulations on the trucking industry are taking its toll.  For example, he points to the electronic logs being pushed this year by the Federal Motor Carrier Safety Administration (FMCSA).

“A lot of the older guys are not going to plug it (electronic logs) into the engine.  They are saying, ‘you know what, I’m not going to do this, and they are hanging it up,” Plotsky says.  While implementing electronic logs is not that complicated, he says it is matter of excessive FMCSA government oversight.

His truckers generally feel they are doing a good job of providing service and doing it safely.  They are not hurting anyone, and trucking legally for the most part.

At the same time, Plotsky notes in produce trucking it is a challenge when there are so many multi pick ups.  Delays at loading docks make it more difficult to operate legally.  Yet, drivers are going to have to find a way to do this when the electronic logbooks become mandatory.

“With the multiple pick ups and delays in loading, it makes it a challenge to make on time deliveries.  If you don’t get out of California on Monday night or early Tuesday morning, you can’t make it to Chicago on Friday.  You can drive it, but not legally,” Plotsky concludes.

 

 

 

 

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CA Walnuts Launches ‘Waldorf Salad Refresh’ Recipe Challenge

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IMG_6583+1By The California Walnut Board

FOLSOM, Calif. – The California Walnut Board (CWB) today announced the launch of its Waldorf Salad Refresh Recipe Challenge in partnership with the legendary Waldorf Astoria New York, the birthplace of The Waldorf Salad and many other iconic culinary innovations. From now until July 23, 2015, foodies of all skill levels are invited to create and submit their most creative twists on the classic Waldorf Salad while incorporating the salad’s three signature ingredients: walnuts, celery and apples.

The winning dish will receive the honor of being featured on the menu of the Waldorf Astoria New York’s prestigious Sunday Brunch menu this fall, as well as on the California Walnuts website.

Since its inception in the late 1800s, The Waldorf Salad has become a beloved dish that has inspired countless variations over the years. For instance, Waldorf Astoria Hotels & Resort‘s annual Taste of Waldorf Astoria culinary challenge paired five established and five emerging chefs together to recreate one of Waldorf Astoria’s iconic dishes. The winning dish, Celery Risotto Alla Waldorf, was a recreation of the famous Waldorf Salad between Waldorf Astoria Master Chef Heinz Beck and JBF Rising Star Semi-Finalist Chef David Posey at the Waldorf Astoria in Rome, the Rome Cavalieri. Similarly, the Waldorf Salad Refresh Recipe Challenge celebrates this timeless American classic and the delicious taste of walnuts by encouraging home cooks to develop and share their most unique and innovative recipes with California Walnuts in the spirit of friendly competition.

“We are pleased to celebrate the culinary versatility of walnuts with the Waldorf Salad Refresh Recipe Challenge. We want contestants to inspire walnut lovers everywhere by creating their most original versions of this American classic,” said Dennis A. Balint, CEO of the California Walnut Board. “And having the opportunity for the winning recipe to be featured on the Sunday Brunch menu at the Waldorf Astoria New York is simply a once in a lifetime opportunity.”

Finalists will be selected by the California Walnut Board with the ultimate winner being selected by the Waldorf Astoria New York’s Director of Culinary, Chef David Garcelon. The grand prize winner will also receive $5,000 and a trip for two to New York City, which includes a two night stay at the Waldorf Astoria New York (blackout dates apply), brunch for two and one spa treatment at the hotel’s Guerlain Spa.

Not only do walnuts add flavor and a delightful crunch to salads and foods of all kinds, but they are also the only nut that provides an excellent source of plant-based omega-3 fatty acid (2.5 grams), as well as being a convenient source of protein (4 grams) and fiber (2 grams), per one ounce serving.

For more information about the contest and to submit an original Waldorf Salad recipe and photo, visit www.Walnuts.org/Waldorf.

About the California Walnut Board The Walnut Marketing Board was established in 1948 to represent the walnut growers and handlers of California. In April 2008, the Walnut Marketing Board became the California Walnut Board to provide origin designation to the product it represents. The Board is funded by mandatory assessments of the handlers. The CWB is empowered by a Federal Walnut Marketing Order. The Board promotes usage of walnuts in the United States through publicity, advertising and educational programs, and also provides funding for walnut production and post-harvest research.

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Bland Farms Appealing Decision on Vidalia Onion Start Date

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DSCN0593Bland Farms LLC of Glennville, GA, the nation’s largest sweet onion grower and shipper, is appealing the decision of a Georgia appeals court that says Georgia’s agriculture commissioner has the power to set packing and shipping dates for Vidalia onions, overturning a lower court that sided with Bland.

A three-judge panel of the Georgia Court of Appeals issued a unanimous opinion June 30 stating repeatedly that “all authority to regulate packing and shipping rests with the commissioner.”

The case was filed in the fall of 2013, shortly after Commissioner Gary Black put a new shipping rule into effect.

Black said Vidalia growers sought his help to protect the reputation and value of the state’s trademarked onions after consumer and retailer complaints in 2012 and 2013.

About a dozen growers filed a brief with the appeals court supporting Black. They said they asked for the rule because a minority of growers, seeking to be first to market, had been shipping early, although legally. Their brief said early-variety, poor quality onions with short shelf life had sent retailers and consumers to other sources for sweet onions.

Bland Farms opposed the rule, saying only individual growers know when any given field of onions is ready to harvest.

Bland Farms’ legal challenge claimed Black violated the state’s Vidalia Onion Act with the new rule. Such changes would require legislative action, according to Bland Farms’ complaint. The appeals judges said that argument was “misguided.”

“The Act does not afford growers statutory rights with regard to shipping or packing. Rather, the Act gives the commissioner both the authority to determine and announce a shipping date and the authority to promulgate a rule or regulation for packing,” according to the opinion.

The appeal judges noted Black had considered increasing inspections instead of imposing the new rule, which sets Monday of the last full week in April as the shipping start for Vidalia onions.  The rule has a provision for the commissioner to change that date at the request of growers in the event of special conditions.

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Thank You Veterans for Our Freedom!

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Avocado Study Reveals Why Consumers Buy the Fruit

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DSCN4628600 consumers preferred nutrition and sensory over other themes when participating in a Hass Avocado Board marketing study, Engaging and Influencing Shoppers at Shelf.

20 messages were among other themes in the study, which was intended for use on retail display shelves, signs and point-of-sale materials, and were a call to action and usage or occasion.

“Our goal was to ascertain message themes that resonate most with consumers, and in particular, understand which messaging within each theme motivates purchases of hass avocados,” Emiliano Escobedo, executive director of the Irvine, Calif.-based board, said in a news release.

Under the sensory theme, “Naturally Delicious” was the most popular tagline and most likely to motivate purchase. The consumers, all primary shoppers, were drawn by the promise of taste and the sense of “real” food that “may be good for you,” the study cited.

Among the nutrition messages, “Naturally Good Fats” was the top choice, deemed simple, important and believable. Also popular were “Cholesterol Free” and “Good Fat in Avocados Can Replace Saturated Fat.”

It found ratings varied by consumption level, with “super heavy” and heavy users — who buy 120-plus or 37-plus avocados per year, respectively — responding more positively overall to shelf messaging. The study also included medium buyers, who purchase 12 to 36 avocados annually.

Each tagline was tested with identical graphics.

As a second objective, the study measured reactions to everyday category signs. Messages tested were “Fresh Avocados,” “Hass Avocados,” and “Ripe Avocados.” Of those, the former was the most likely to drive purchases.

“The information in this study is intended to help retailers enhance their messaging to appeal to their core market,” Escobedo said in the release. “In-store presentation and messaging are important factors influencing the shopper’s decision to purchase hass avocados.”

 

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Georgia Vidalia Onion Shipper is on Probation

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DSCN0563Stanley Farms of Vidalia, GA has been placed on one year’s probation by the Georgia Department of Agriculture because it improperly stored other yellow onions at its Vidalia facility.  However, it has been cleared by the GDA of accusations that it packed non-Vidalia onions in Vidalia-branded bags.

No evidence was found during its five-week investigation that non-Vidalias were on the packing equipment at Stanley Farms’ facility in Vidalia, Ga., when Vidalia onions were being packed.

“What we did find was improper storage of organic yellow onions in a Vidalia (onion) packing facility,” said Gary Black,  GDA commissioner. “We promptly responded with a hold on those onions until all inventory could be traced and accounted for, preventing the onions from entering the retail fresh market.”

The department required Stanley Farms to move 285 field bins of non-Vidalia onions to another facility where they were held under seal. Black said Stanley Farms and members of the Stanley family fully complied with all of the department’s directions and requests during the investigation.

Commissioner Black said the department and the grower-shipper signed a consent agreement that includes a one-year probationary period.  If another infraction of the same kind is found during that year, the operation could lose its Vidalia onion license, he said.

Vidalia onions – grossing about $3000 to Chicago; $3300 to New York City.

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Organic Sales are up 11%

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DSCN5885An 11.3 percent jump in in the organic category has been reported by the organic industry.

The trend is not restricted to any particular region.

“[Organic] doesn’t have any demographic boundaries,” Organic Trade Association (OTA) Chief Executive Laura Batcha said, according to the Washington Business Journal. “This additional new data [shows] it doesn’t have regional or partisan boundaries.”

Leading the organic pack is produce. Organic fruits and vegetables reigned in about $13 billion in 2014, making up more than 36 percent of all organic food sales.

The growth has resulted in the USDA creating a new database to make it possible for sumers to track companies to organic certifications, according to Ag Secretary Tom Vilsack.

“The more diverse type of operations and the more growing market sectors we have in American agriculture, the better off our country’s rural economy will be,” Vilsack said, according to The Times-Picayune,while anticipating a positive impact on agriculture.

The OCT also found that organic produce in stores has doubled in the last decade, now occupying 12 percent of all produce available in the aisles. This could be in direct response to demand, as the association also reported that the majority of American households nationwide now endeavor to make organic food purchases while shopping retail, the Washington Business Journal reports.

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Trader Joe’s and Publix Tops with Shoppers in Survey

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IMG_6040Publix and Trader Joe’s for the third year in a row, have been ranked by shoppers as their favorite grocery stores.

A Market Force study of 7,200 shoppers conducted online in April ranked the Monrovia, Calif.-based Trader Joe’s first, the Lakeland, Fla.-based Publix Super Markets Inc., second and the Batavia, Ill.-based Aldi Inc., third, according to a Trader Joe’s news release.

The survey studied consumers’ grocery shopping habits and preferences, rating Trader Joe’s at 78% in consumer satisfaction and Publix at 74%.

Rounding out the top fiver were Aldi, Hy-Vee Food Stores Inc., West Des Moines, Iowa, and H.E.B., San Antonio.  Among the top brands were Boise, Idaho-based Albertson’s and WinCo Foods and Bentonville, Ark.-based Sam’s Club who made this year’s list after failing to garner enough mentions in 2014, according to the release.

Publix and Trader Joe’s led in many areas, including cashier courtesy, fast checkouts and cleanliness, while Aldi, WinCo and Costco Wholesale Corp., Issaquah, Wash., took the top spots in the value category.

Shop-Rite Supermarkets, Edison, N.J., scored highest for sales and promotions while H.E.B, Hy-Vee and Kroger Co., Cincinnati, performed well in most areas.

Other study findings: nearly half prefer to buy organic products, 28% are buying prepared foods at least weekly, up 10% from 2014 and 39% have used a grocery app, primarily for coupons.

Louisville,  Colo.-based Market Force is a global customer intelligence company that provides information for retailers, restaurants, financial institutions, entertainment studios and consumer packaged goods companies.

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Hunts Point is No Closer to Having Modern Facilities

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DSCN4933Despite a mayoral pledge to revitalize operations, the nearly two-decade battle to modernize the Hunts Point Terminal Market’s distribution facilities appears no closer to completion.

New York Mayor Bill de Blasio in early March announced his administration plans to invest $150 million over 12 years to revitalize aging operations.  However some Hunts Point wholesalers say the mayor wasn’t specifically talking about the Hunts Point Produce Terminal.

Instead, the mayor’s announcement was neighborhood-specific and was referring to all the food markets on the Hunts Point peninsula, which include the Fulton Fish Market and the Hunts Point Cooperative Market, which is also known as the Hunts Point Meat Market.  When one does the math, $150 million over 12 years doesn’t amount to much and isn’t considered remarkable.

The $150 million isn’t anywhere near the $800 million needed to modernize operations, although the city is spending money to improve the market.  It is pointed out that a $21 million project constructing railroad sidings alongside the market’s buildings and constructing an open-air rail shed on the market’s east side for freight car unloading is underway.

At the 329-acre facility, 115 wholesalers that employ more than 8,000 workers distribute from the market’s four buildings that were constructed in the late 1960s.  Talks to move distributors out of the aging 500,000-square-foot market began in 2000.

Washington produce rates on apples, cherries – grossing about $7400 to New York City.

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