Archive For The “Trucking Reports” Category
Fourth-generation melon grower Legend Produce says it has added mini watermelons to its melon program, complementing its full-size seedless offerings.
“Adding mini watermelons to our melon program is the natural step forward, building on the successful full-size program,” Legend Produce founder Barry Zwillinger said in a news release. “Now we are a one-stop shop for everything from cantaloupe and honeydew to our specialty Origami and Kiss melons and finally our full-size and mini watermelon programs.”
Starting in spring, the mini watermelons will be available through November with the Scottsdale, Ariz.-based Legend Produce’s growing regions of Mexico, California’s Imperial Valley, central Arizona and central California.
“Working with the right growers during their best harvest windows has been our primary goal,” Zwillinger said. “This sourcing strategy allows Legend to continually offer the quality that we are known for in the industry.”
Legend Produce says it wants to offer watermelons year-round and is working to expand its production in the winter months.
“Legend is a relationship-first company when working with growers,” Chief Financial Officer Marco Ochoa said in the release. “Most of our growers have been working with us for 20-plus years. As we expand our watermelon offerings, we are working with our existing partners as well as forging new relationships to make the program successful.”
*****
ALLEN LUND COMPANY, TRANSPORTATION BROKERS, LOOKING FOR REEFER CARRIERS: 1-800-404-5863.
The U.S. Department of Agriculture released its June citrus forecast, projecting Florida’s all‑orange production at 12.0 million boxes, up 3% from May and down 34% from the 2023–24 season.
The updated outlook includes 4.6 million boxes of non‑Valencia oranges and 7.4 million boxes of Valencia varieties, reversing last month’s slight decline in non‑Valencia production and indicating growth in the Valencia segment.
Grapefruit production remains unchanged at 1.3 million boxes, divided between 1.16 million red and 0.14 million white grapefruit. Lemon and tangerine/mandarin forecasts also held steady at 600,000 and 400,000 boxes, respectively.
Production in the 2023-24 season had seen a rare 10% year-on-year rise.
*****
ALLEN LUND COMPANY, TRANSPORTATION BROKERS, LOOKING FOR REEFER CARRIERS: 1-800-404-5863.
Wonderful Pistachios of Los Angeles is preparing for his biggest volume season yet.
Global demand for California pistachios is not holding back, having more than doubled over the past 10 years, with pistachio acreage growing by 6% to 10% annually. The upcoming fall 2025 harvest in California is expected to set a record, with yields potentially reaching 1.6 billion pounds.
Pistachio trees follow an alternate-bearing cycle, producing strong yields one year and lighter yields the next. Even in off-years, Wonderful Pistachios is well prepared, having invested more than $1 billion in its operations and capacity to ensure a year-round supply for the industry.
“People are just starting to see the tip of the iceberg when it comes to the versatility of pistachios, and they’re not holding back – they’re documenting and sharing it like never before,” said Diana Salsa, vice president of marketing at Wonderful Pistachios. “From pistachio lattes to Dubai chocolate and even perfumes, pistachios add a pop of bright green that other snack nuts can’t match – and it’s making for a seriously Insta-worthy campaign.”
*****
ALLEN LUND COMPANY, TRANSPORTATION BROKERS, LOOKING FOR REEFER CARRIERS: 1-800-404-5863.
Naturipe Farms has reported a “record-breaking year” for domestically grown blueberries, driven by high volume, premium quality, and strong demand for proprietary varieties Envoy and Keepsake. These varieties are now being harvested at scale for the first time, offering retailers and consumers some of the market’s best blueberries.
Jim Roberts, President of Naturipe Farms, stated, “Thanks to years of investment in breeding, we’re seeing a bumper crop of our jumbo blueberries, Mighty Blues, and premium Sweet Selections—and they’re selling out fast. Retailers and consumers alike are showing unprecedented enthusiasm for these flavor-packed berries.”
The company’s organic blueberries are also experiencing record demand and volume this summer. Near-perfect growing conditions in the Pacific Northwest during winter and spring have contributed to a strong, sustained domestic organic season, according to Naturipe.
With high-quality fruit and ample supply, larger pack sizes are gaining popularity at retail, driven by consumer preferences for better taste, value, and healthy summer snacking.
Naturipe’s position as the largest breeder and producer of blueberries in the U.S. provides a strategic advantage, enabling the company to supply high-quality fruit today and support the future of sustainable blueberry production nationwide.
Roberts emphasized, “Consumers now expect better-tasting fruit, longer shelf life, and strong sustainability stories as the standard—not the exception. Naturipe is proud to meet and exceed those expectations with our proprietary varieties, grower partnerships, and commitment to innovation.”
Blueberries continue to play a role in health and nutrition, providing antioxidants, fiber, and vitamin C. They remain a popular choice for fresh eating, smoothies, and summer snacking, according to the company.
*****
ALLEN LUND COMPANY, TRANSPORTATION BROKERS, LOOKING FOR REEFER CARRIERS: 1-800-404-5863.
Green bell peppers on the East Coast are limited with New Jersey slow to start shipping and tropical depression Chantal moving though North Carolina. Red bell peppers markets are higher due to snug supplies in California. Markon First Crop (MFC) and Markon Essentials (ESS) Green and Red Bell Peppers are available, according to a company press release.
Green Bells
- North Carolina production has been impacted by tropical depression Chantal
- New Jersey has started with light volume; expect to see increases by the end of week
- Michigan and Ohio are expected to start this weekend in a limited manner
- California’s Bakersfield region is past peak production
- Fresno and Ventura, California regions will be up and running by mid-July
- Central Mexico volume (crossing into South Texas) is steady; quality is good
- Expect higher markets over the next two weeks
Red Bells
California’s Imperial Valley finished abruptly last week due to high heat
Bakersfield started last week and will continue to increase volume in July
Central Mexico has very light volume crossing into South Texas
Canadian greenhouse production is slow due to recent heat waves
Expect higher markets over the next week
*****
ALLEN LUND COMPANY, TRANSPORTATION BROKERS, LOOKING FOR REEFER CARRIERS: 1-800-404-5863.
Summer shipments of citrus, both domestically and from imports is looking good.
Seald Sweet International of Vero Beach, FL is a major importer of summer citrus and started receiving
clementines from Peru in early May with great color and high Brix. Lemons from Argentina began arriving the last half of May and imports will continue through August.
Chilean lemon imports are expected from late July until September or October, and lemons from Mexico should be available in the U.S. during September, October and November.
Seald Sweet also will have a large navel orange import program from South Africa and Chile this summer, which started in late June from South Africa and a few weeks later from Chile. Cara caras also should be arriving from South Africa and Chile.
Seald Sweet expects to have extra volume of Chilean murcotts this year, and South African navels are expected to be normal this year following a 25% to 30% drop because of water-related issues.
Consalo Family Farms, in Vineland, N.J., reports a solid crop coming from South Africa, which seem to be back to normal this season after a flood last year took out 10% to 15% of the citrus crop in the Citrusdal area of the province of Western Cape.
The company also works with summer citrus growers in Peru, Argentina, Uruguay and Chile, where great weather is reportedly resulting in good crops.
*****
ALLEN LUND COMPANY, TRANSPORTATION BROKERS, LOOKING FOR REEFER CARRIERS: 1-800-404-5863.
For Altar Cross Farms of Ivanhoe, NC has expanded its family owned organic blueberry production by 63 percent this year. With growing demand from both national and local retailers for its organic berries, the company expanded production and is now harvesting from 65 certified organic acres.
Happy Dirt of Durham, NC is an organic produce grower and distributor, handling the majority of Altar Cross Farms’ sales, serving a wide network of wholesale and retail partners across the Southeast.
This season marked the most productive blueberry crop Altar Cross Farms has had in five years, reports Roy Sykes, who co-owns the farm with his wife, Donna Sykes, and operates it with their daughters.
Altar Cross Farms is planted with a diverse varietal mix, including O’Neal, Duke, Legacy, New Hanover and Powder Blue to supports a harvest window stretching from mid-May through August.
*****
ALLEN LUND COMPANY IS A TRANSPORTATION BROKER, LOOKING FOR REEFER CARRIERS: 1-800-404-5863.
The 2025-26 California table grape season got underway in mid-May in the Coachella Valley in Southern California. As Coachella comes to an end any day now, loadings willshift north to the San Joaquin Valley, where grapes are harvested into December.
Good volume shipments are predicted this season.
To support the season, the California Table Grape Commission launched a global marketing campaign strategically developed to motivate the trade to stock and promote California table grapes, while inspiring consumers in the U.S. and across 21 export markets to choose more California grapes more often.
To encourage retailer participation, the campaign offers a comprehensive suite of promotional tools and incentives. These include bonus opportunities, digital promotions, a registered dietitian (RD) retail program, contests, point-of-purchase materials, and in-store sampling.
On the consumer side, the campaign features advertising on multi-retailer shopper apps, digital coupons and rewards, influencer and RD collaborations, and targeted social media advertising that highlights recipes, snacking ideas, and the health benefits of California-grown fresh grapes.
“Grapes from California enjoy a long season, with plenty of opportunity for promotion, from summer celebrations to fall gatherings,” said Ian LeMay, commission president.
“With a product that has global appeal, strong demand, and a strategic marketing campaign executed by a dedicated team, the commission is yet again ready to continue promoting California table grapes in markets around the world,” said LeMay.
*****
ALLEN LUND COMPANY, TRANSPORTATION BROKERS, LOOKING FOR REEFER CARRIERS: 1-800-404-5863.
The tiny town of Hatch in Southern New Mexico gets to rockin’ this time of the year with sweet onions through July, followed it famous Hatch chili peppers during and August and September.
But while Hatch chiles might steal the spotlight, another New Mexico staple quietly complements the heat: sweet, mild onions grown in the same fertile valleys. Together, these crops tell a story of local flavor, agricultural tradition and growing national appeal.
Hatch chile season might not officially begin until late July, but Melissa’s Produce says Hatch sweet onions offer retailers a flavorful head start. Available from late May through July, these sweet, yellow onions are grown in New Mexico’s legendary Hatch Valley, where rich soil and ideal growing conditions create a flavor that’s sweet, mellow and perfect for summer grilling season, according to a news release.
Grown exclusively in the Hatch Valley of southern New Mexico, Hatch chiles thrive in the area’s unique combination of high desert climate, rich volcanic soil and temperature swings between hot days and cool nights. The territory gives Hatch chiles their signature flavor: earthy, slightly smoky and ranging from mild to hot, depending on the variety.
While technically a type of New Mexican green chile, Hatch chiles are distinguished by their place of origin, and for some fans, no other chile compares.
Their short season, typically from August through September, adds to their allure, fueling a cult-like following among food lovers who count the days until fresh Hatch chiles are back in stores and farmers markets.
Hatch sweet onions are available from late May through July. These sweet, yellow onions are grown in New Mexico’s legendary Hatch Valley, where rich soil and ideal growing conditions create a flavor that’s sweet, mellow and perfect for summer grilling season, according to a news release.
*****
ALLEN LUND COMPANY, TRANSPORTATION BROKERS, LOOKING FOR REEFER CARRIERS: 1-800-404-5863.
With approximately 40% of the California avocado crop harvested by late May, the California Avocado Commission anticipates continued strong shipments through the summer. There were robust volumes in June and the crop forecast predicts this to continue in July, ranging from 11 to nearly 17 million pounds weekly, before gradually declining from August into September.
The California Avocado Commission’s marketing campaign includes consumer advertising, social media, public relations and influencer activities as well as customized programs for participating retailers and foodservice operators.
The Commission reports that advertising impressions through April alone exceeded 31 million, and its social media performance is surpassing both CAC’s goals and industry benchmarks.
About the California Avocado Commission
Created in 1978, the California Avocado Commission of Irvine, CA strives to enhance the premium positioning of California avocados through advertising, promotion and public relations, and engages in related industry activities. Ethically sourced California avocados are sustainably farmed and locally grown for exceptional quality and freshness, by about 3,000 growers in the Golden State.
*****
ALLEN LUND COMPANY, TRANSPORTATION BROKERS, LOOKING FOR REEFER CARRIERS: 1-800-404-5863.