Posts Tagged “Burger King”
McDonald’s recently announced it would offer value menu customers a side of salad, fruit or vegetables as an alternative to French fries in the fast food giants top 20 markets, including the USA.
Additionally, McDonald’s said it would promote and market only water, milk and juice as the beverage for children’s Happy Meals and work to heighten kids’ interest in produce options.
Finally, the restaurant chain said it would have all of its advertising directed at children include a message about nutrition or wellbeing, as well as dedicated panels on Happy Meal boxes or bags.
The chain said it worked on the pledges with the Alliance for a Healthier Generation, which was created by the Clinton Foundation and the American Heart Association.
An independent, third-party assessor will be brought in by McDonald’s to track its progress on the commitment, which the company expects to roll out in up to half of the 20 markets within three years, completing implementation by 2020.
It’s a similar plan for healthier means recently announced by Burger King, which launched a low-fat, crinkle-cut French fry called Satisfries. The chain said the fries have 40 percent less fat and 30 percent fewer calories than the fries at rival McDonald’s.
McDonald’s said specific options for substitute menu items would vary by market.