Posts Tagged “Chilean citrus”
The Chilean Citrus Season kicked off in the last week of April as the first shipment of clementines set sail for the U.S. market. As the largest citrus exporter in the Southern Hemisphere, Chile will be supplying clementines, mandarins, navels, and lemons to the U.S. market, with heaviest volume starting in June and continuing through October.
The current total Chilean Citrus forecast across categories is as follows:
- Clementines: 45,000 tons
- Mandarins: 120,000 tons
- Navels: 90,000 tons
- Lemons: 90,000 tons
Logistical and climatic issues have impacted overall volume, resulting in an anticipated 12% decrease from 2021. Nonetheless, Juan Enrique Ortuzar, president of the Chilean Citrus Committee, remains optimistic about the industry’s future. “We are facing a challenging season in many respects, but citrus has grown into an incredibly strong, year-round category. Chilean citrus volume has increased by 25% over the past five years. With our quality proposition, we believe there will continue to be growth opportunities.”
The U.S. received 88% of all Chilean citrus exports in 2021, with 97% of clementines and mandarins shipped to the U.S. Volume will be lower this year (especially for clementines, where a volume decrease of 35% is anticipated), but the U.S. will continue to receive the majority of Chilean citrus exports.
Retail promotions will be the key focus for the Committee. According to Karen Brux, Managing Director of the Chilean Fresh Fruit Association, “This season, perhaps more than ever, it’s crucial that we work closely with the trade on flexible, targeted programs to drive sales. Having encountered numerous logistical issues over the past year, we’ve learned how to implement flexible programs that can be turned on and off quickly. The ability to be fast, nimble and creative will continue to be important during the citrus season.”
To this effect, the Citrus Committee is developing a new branded campaign that will include digital ads, influencer posts and virtual demos, as well as programs with shopping apps like Shopkick. With the return of more and more in-store merchandising opportunities, the Committee will also implement in-store programs that highlight the superior taste, nutrition, and convenience of Chilean Citrus.
U.S. summer citrus shipments are underway, with numerous items originating from California and the Southern Hemisphere.
California valencia orange shipments have with volume expected to be similar last year.
Limoneira Co. of Santa Paula, CA expects good citrus volumes this summer, reporting great quality with lemons and lemon specialties being shipped to both retailers and foodservice busineses.
The Wonderful Co. of Los Angeles reports summer citrus is a big part of it various year-round shipments with its 5-year average growth rate being 7 percent. Much of the increase is with mandarins, at 20 percent annual growth; limes, 10 percent; and lemons, 6 percent, Shiba said.
Chile
In Southern Hemisphere, Chile in particular focuses heavily on exports to the U.S. for its summer citrus, which ranges from clementines to lemons, limes, mandarins and navels. Exports started in late April.
Global exports of Chilean citrus reached 421,858 boxes — 6,707 tons — through mid-May, up 2 pecent over the same period last season, with 96 percent of this volume shipped to the U.S.; 3.6 percent to the Far East; and the remaining .4 percent to Europe.
During the week of May 13th, Chile exported 252,413 boxes, or 4,017 tons, of citrus, consisting of 93 percent clementines and 7 percent lemons. Chilean navels got underway at the end of May, with mandarins in early June.
For the U.S. market, the Chilean citrus season was just getting underway.
Through May 17th, exports of Chilean clementines to the U.S. totaled 402,395 boxes, or 6,373 tons, up 17 percent above the same date in 2018.
The East Coast accounted for a 76 percent share (304,364 boxes, 4,819 tons) and the West Coast, the remaining 24 percent (98,031 boxes, 1,553 tons).
Lemon shipments to the U.S. also began the week of May 6th, with 4,320 boxes (74 tons) shipped to the West Coast.
The Chile anticipates similar overall volumes of citrus in comparison to last year, with total volume reaching 350,000 tons versus 358,000 in 2018.
The biggest change is with clementine volume, which is expected to decline by 8 percent to 58,000 tons; This was not unexpected since Chilean clementine shipments soared 53 percent in 2018.
In 2017, Chile shipped 40,687 tons of clementines to North America, and this year, the estimate is 58,000 tons. That’s an increase of 43 percent in just 2 years.
By Chilean Fresh Fruit Association
Southern Hemisphere citrus suppliers to North America, Chile commenced shipping the week of April 13th with 71,771 boxes of clementines by boat.
As of May 2nd, 55,268 boxes of clementines were headed for the East Coast and 16,503 boxes to the West Coast. Chilean Clementines will be followed by lemons, navels and mandarins. It takes about 21 days to arrive at U.S. ports.
The Chilean citrus industry anticipates similar overall volumes of citrus in comparison to last year, with the total volume reaching 350,000 tons vs. 358,000 in 2018. Clementine volume is expected to have the greatest variation, falling by 8 percent to 58,000 tons.
Juan Enrique Ortuzar, president of the Chilean Citrus Committee, explains this was not unexpected.
“In 2018, Chilean clementine production jumped 53 three percent. After a year of high production, blooms tend to be less intense, so this reduction in volume is not a surprise. The overall trend for Chilean Clementine volume is incredibly positive. In 2017, we shipped 40,687 tons of clementines to North America, and this year, the estimate is 58,000 tons. That’s an increase of 43 three percent in just two years!”
Expectations are high for a strong clementine season. Weather and growing conditions have provided the ideal scenario for good brix and sizing, and cool fall nights have turned the fruit to a brilliant orange color. Chile is facing higher than usual stock levels in the U.S. market, but the Committee is confident that consistently high quality fruit and strong marketing support will be the right combination to generate demand and drive sales.
“In 2018, we ran citrus promotions in more than 50 retail chains, with a strong focus on creative, high-impact promotions that generated double digit sales increases,” says Karen Brux, Managing Director of the Chilean Fresh Fruit Association . “We hope to extend our reach even further this season. We’ll also engage our social media followers with videos direct from Chilean citrus orchards, new recipes and interactive promotions. We just reached a Facebook following of 350,000, so we have a large, captive audience!”
Weekly crop updates are now available, and the Committee will be sending more detailed information on lemons, navels and mandarins as shipments of these fruits begin.
Total clementine citrus exports from Chile in 2018 are estimated to be at 52,000 metric tons, up 27 percent from 41,000 metric tons in 2017, according to the Chilean Citrus Committee. This estimate for 2018 is about double the exports of 2014.
Additionally, exports of Chilean mandarins for 2018 have been projected at 100,000 metric tons, up 32 percent from 76,000 metric tons in 2017. This year’s projected exports of mandarins are up more than three times 2014 exports of 30,000 metric tons.
Chilean clementines will be available primarily from mid-May to mid-August, while mandarins will be shipped from August to mid-November.
Growers in Chile expect an increase from northern growing areas, as an increase in rainfall in the past year and expanding acreage has boosted crop prospects by about 20 percent compared with 2017.
Heavier volume the first week of June is being followed by peak clementine volume in late June and early July. Murcott mandarin volume will peak in late September and into to October.
Chile controls the biggest share of U.S. summer easy peeler imports, according to 2017 trade statistics.
The USDA reports U.S. imports of Chilean tangerines and mandarins totaled 109,752 metrics tons in 2017, compared with 49,442 metric tons from Peru, 17,010 metric tons from Uruguay and 10,762 metric tons from South Africa.
Chilean exports of clementines began the week of April 2, one week ahead of the 2017 season, with about 1,440 boxes (21,600 metric tons) of oronules destined for the U.S.
Through April 23, Chile had exported 89,358 boxes (1,427 metric tons), down 17 percent from the same date of 2017.
While Halos and Cuties may command 85 to 90 percent of the market in the winter, that percentage is considerably less in the summer months
Counting supply from South Africa, Chile, Uruguay and Peru, shipments of easy peelers to the U.S. have grown from 111,000 metric tons in 2015 to 141,0000 metric tons in 2016 and 183,000 metric tons in 2017. For 2018, the combined volume from those Southern Hemisphere suppliers is projected at 230,000 metric tons.
Philadelphia is a primary port for receiving clementines from Chile.
Here is a look at imports involving Mexican limes, Chilean citrus and Gooseberries from Ecuador.
Lime Shipments
By last March Mexico has provided 97 percent of the U.S. total lime shipments, with only light volume reported from Colombia. Lime supplies are finally improving after being in short supply due to weather factors. Pro*Act LLC of Monterey CA imports Mexican limes and sees retail prices dropping as supplies improve.
Chilean Citrus
Nearly 48 tons of Chilean clementines from Valparaiso departed for the West Coast of the U.S. April 2nd kicking off the new season.
The season was launched a week earlier than the season of 2017. Observers expect volume to increase quickly as more orchards begin harvesting, according to a news release from the Chilean Fresh Fruit Association in San Carols, CA.
The Chilean Citrus Committee expects a strong season with increased clementine volume, according to the release.
“We’re expecting consistently high-quality fruit this year. We had very favorable temperatures this autumn, with warm days and cooler nights, and last year’s strong rainfall has also provided plenty of water for irrigation,” Juan Enrique Ortuzar, committee president, said in the release.
Ecuadorian Gooseberries
The USDA has approved fresh Ecuadorian cape gooseberries being imported by U.S. under a new proposal from the ag department.
Comments on the proposal will be accepted until June 18, according to the USDA.
Imports of the fruit — also called ground cherries, goldenberry and physalis — will be allowed from Ecuador under what the USDA calls a systems approach.
U.S. import levels for fresh cape gooseberry fruit are not known, according to the USDA, because the fruit is combined in U.S. trade statistics with black, white, and red currants.
In 2015, the U.S. imported approximately 78.7 metric tons of gooseberries and currants valued at about $476,000.
The U.S. does not produce fresh cape gooseberry fruit commercially, according to the USDA
by Chilean Fresh Fruit Association
Chile’s first 2017 shipment of clementines to the U.S. departed from the port of Valparaiso in late April, a week earlier than the previous season. This serves as the official start of the Chilean Citrus season, which runs through October.
Roughly 191 tons of clementines (12,260 boxes) departed for the U.S., with 89% destined for the East Coast. This shipment includes 7,940 boxes of Oronules (121 tons) and 4,320 boxes of Clemenules (70 tons). Chilean Clementine volume is expected to be slightly less than 2016, with around 42,000 tons of clementines exported from Chile between April and July. In 2016, 99% of all Chilean clementines were shipped to North America, and the same is anticipated for this season.
Clementines are just one part of Chile’s citrus offerings, which also include mandarins, lemons and navels. In terms of timing, as Clementine shipments start to wind down in July, mandarins will ramp up, with shipments concentrated in the August-September timeframe. Navel oranges will be available from June-October, with lemons boasting the longest season of May through October. With favorable autumn temperatures and sufficient rainfall, the Chilean Citrus Committee anticipates good sizing and flavorful, juicy fruit.
While total citrus volume is expected to increase just three percent, from 247,363 tons in 2016 to 256,000 tons in 2017, a huge increase is once again anticipated for mandarins. On the heels of a 22% volume increase in 2016, the Chilean Citrus Committee foresees another double-digit increase for mandarins this season, jumping from 53,000 tons to 67,000, a 26% increase over 2016. Nearly 100% of all mandarins are destined for North America. Comments Juan Enrique Ortuzar, Chairman of the Chilean Citrus Committee, “In 2014, Chile’s mandarin volume was around 27,000 tons. Here we are in 2017, just 3 years later, and we expect to ship 67,000 tons. This growth is phenomenal, and in direct response to strong demand from our customers in North America. We believe there are still more growth opportunities, and the Chilean Citrus Committee remains committed to supporting market development.”
In 2017, the Chilean Citrus Committee will expand its marketing program from the U.S. into Canada, working with a Toronto-based merchandiser to grow the Eastern Canadian market. The U.S. will remain its primary focus, and programs to promote lemons, easy peelers and navels are currently being discussed with retailers across the country. The Chilean Citrus Committee will launch this season’s marketing program during two May shows: the annual CPMA convention in Toronto and The West Coast Produce Expo in Palm Springs.