Posts Tagged “Chilean kiwifruit”
The Chilean Kiwifruit Commission expects similar production volumes this year compared to 2023, which is approximately 130,000 tons.
With sizing of the fruit expected to be similar to a year ago, it was pointed out last year’s shipments to the United States grew enormously.
Looking at the global industry, the agency indicated the northern hemisphere will close a little earlier because there is less fruit. The southern hemisphere season is going to have considerably more fruit than last year because New Zealand grew by 40% in yellow kiwis and 30% in green kiwis compared to 2023.
The volume of yellow and green fruit represents almost 150,000 tons more supply, which is almost all of Chile’s production, “therefore, the volume of supply from the southern hemisphere, although in the case of green, is below historical levels, when adding the growing volume of yellow fruit, will show significant supply from the southern hemisphere.”
With more than 8,000 tons shipped to North America through May, the Chilean Kiwifruit season is underway. Peak U.S. imports are just kicking off and will continue through August.
While the Chilean Kiwifruit Committee is projecting an overall decrease in volume of 14 percent compared with last season, fruit quality is expected to be superior! Reports Carlos Cruzat, President of the Committee, “Fruit this year is between one and one and a half sizes larger, and dry matter (which plays a key role in the consumer’s eating experience) is greater than previous seasons.” This is the result of a warm summer with healthy water supply.
Chile shipped 134,992 tons of kiwifruit across the globe in 2022, with the U.S., Netherlands, and Brazil its top three markets. India has also grown substantially over the past few years, becoming the fourth largest market for the Chilean kiwifruit industry in 2022.
This season, Chile expects to export a total of 116,093 tons. The U.S. received 20,221 tons in 2022, with similar volumes projected this season, but increases are on the horizon. With new orchards coming into production over the next few years, Chile anticipates volume to grow by more than 80% by 2030.
In previous years, Chile had shipped around 35-40 percent of total kiwifruit volume through May, but this year, that figure has grown to 52 percent. With that in mind, the Committee is focusing on the June through August timeframe for promotions.
By Chilean Fresh Fruit Association
The first-ever North American marketing campaign for the Chilean Kiwifruit Committee is now in full swing and set to continue through the end of September. As of the week of August 5th, more than 19,000 tons of kiwifruit had been shipped to North America, with shipments expected to continue through September.
The Port of Philadelphia is a major receiver of Chilean kiwi.
Karen Brux of the association noted that while retail marketing and merchandising support is crucial, so is ongoing consumer communication. “There are so many choices in the produce department, so we need to make it as easy as possible for consumers to choose Chilean Kiwifruit. How does it taste? What role does it play in a healthy lifestyle? How do you choose a ripe kiwifruit? If it’s not ready to eat, how do you speed up the ripening process?”
This is a transitional season for Chilean fruit as items such as peaches and nectarines are wrapping up, while others such as kiwifruit will soon be ramping up.
However, for the time being Chilean table grapes remain the focus of fruit imports from this South American country. Strong volumes of Chilean table grapes will continue arriving at American ports through April. Over 26 million cases of Chilean grapes were shipped to the United States through March 17th.
There have been heavy arrivals, although overall volume is now starting to slowly decrease. There are the more traditional varieties such as Crimsons, Flames and Thompson Seedless. However, there is increasing volumes of proprietary and newer varieties like Timco, Sweet Celebration and Jack’s Salute.
While peach and nectarine volumes are in a seasonal decline, there were still strong volumes of plums shipped in mid-March from Chilean ports, resulting in good volumes arriving at U.S. ports well into April.
While Chilean kiwifruit have been exported to the U.S. for many years, volume is now to the point where the Chilean Kiwifruit Committee plans marketing campaign for the first time in the United States.
Chilean kiwi exports begin in April with good volume occurring at U.S. ports by late May.