Posts Tagged “feature”
By The Wonderful Company

LOS ANGELES, California – The Wonderful Company, known for its dedication to harvesting health and happiness around the world through its iconic consumer brands today announced the introduction of a new produce brand, Wonderful Seedless Lemons, a naturally seedless, Non-GMO Project Verified variety of lemon that will debut this fall 2019. The Wonderful Company owns the exclusive rights to this new, premium quality seedless lemon variety available in North America.
“As the leading grower, shipper, packer, and distributor of citrus in North America, Wonderful is uniquely positioned to offer this new and innovative variety of seedless lemons,” said Adam Cooper, senior vice president of marketing at The Wonderful Company. “As consumers’ appetite for seedless varieties in produce continues to grow, Wonderful Seedless Lemons will disrupt the industry and become a top category driver for branded produce.”
Wonderful is no stranger to the citrus category, with Wonderful Halos quickly rising through the ranks to become America’s No. 1 mandarin brand in less than five years. Lemon category growth and consumer consumption for lemons is second only to mandarins, and has nearly doubled in the last five years, with even more room to grow, according to IRI data. According to a third-party study commissioned by The Wonderful Company, 83 percent of lemon buyers state they are likely to purchase a seedless lemon, and 81 percent cite the inconvenience of seeds as a key reason. Ease and efficiency were two of the top benefits of purchasing a seedless lemon stated by lemon buyers who participated in the study.
“We’re encouraged that lemon buyers have expressed their willingness to pay a premium price for seedless lemons,” added Cooper. “This is a game-changer for lemon buyers and will transform how they use and eat lemons in their everyday life. Wonderful has a history of bringing unique and healthy products to market by building trust and brand love with consumers through our $1 billion investment in brand building for Wonderful Pistachios, Wonderful Halos, and POM Wonderful.”
The Wonderful Seedless Lemons’ marketing campaign will introduce new branded packaging creating a bigger marketplace for bagged lemons, as well as eye-catching in-store point-of-sale (POS) displays to capture consumer attention while shopping. Retailers who have carried The Wonderful Company POS have experienced more than two times lift in velocity growth versus those without. Additional marketing campaign initiatives will roll out during the brand’s debut this fall.
About The Wonderful Company Headquartered in Los Angeles, The Wonderful Company is a privately held $4.6 billion global company dedicated to harvesting health and happiness around the world through its iconic consumer brands. The company’s 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, almonds, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios® is America’s No. 1 tree nut brand and America’s fastest-growing snack; Wonderful® Halos® is the No. 1 mandarin orange in America; POM Wonderful® is the No. 1 100% pomegranate brand in America; FIJI® Water is America’s No. 1 premium imported bottled water brand; JUSTIN® Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora® is the world’s leading floral delivery service.
The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a longstanding commitment to corporate social responsibility, including more than $300 million invested in environmental technologies and sustainability research, $50 million in charitable giving and education initiatives every year, $100 million toward the construction of two charter school campuses in California’s Central Valley, and innovative health and wellness programs, including two new, free primary care clinics for employees and their dependents.
OVIEDO, FL– After concluding a successful domestic citrus season in the United States, Duda Farm Fresh Foods launched its imported citrus program for the 17th consecutive summer.
Beginning mid-May through October, Duda imports citrus to the U.S. from the southern hemisphere.
During the 2019 season, Duda introduced Argentinian lemons. Available in stores now, Chilean easy-peeler clementines display vibrant colors and a premium sugar-to-acid ratio, which results in a sweeter flavor perfect for late summer snacking. Duda’s line of imported citrus, sold under the Dandy® label, includes clementines, lemons, navels and Cara Cara oranges.
“Preserving our relationships with growers in the southern hemisphere for over 17 years now is a great accomplishment and one we are very proud of,” said Alberto Cuellar, vice president of global business at Duda Farm Fresh Foods. “As consumer demand for citrus in the summer increases, we will continue to meet that need through our citrus import program.”
Once the domestic market is out of the citrus growing season, Duda ensures their customers receive fresh-tasting fruit year-round by maintaining its long-lasting relationships with growers in the southern hemisphere. The brand primarily has sourced fruit from Chile, Peru and Uruguay, and looks to continue bringing high-quality products with new additions from Morocco and Argentina.
“At Duda Farm Fresh Foods, we are constantly improving our citrus variety to provide quality fruit for our customers year-round,” said Dan Duda, president of Duda Farm Fresh Foods. “Importing citrus from our growers in the southern hemisphere allows us to provide a solution to seasonal gaps in the U.S. market.”

Introduced in 2018 First Kiss is an apple variety being shipped in greater, but still very limited supply.
For the first time, First Kiss will ship to select retailers nationwide, according to a news release. The variety was introduced by Honeybear Brands of Elgin, MN. It is grown exclusively in Minnesota.
“Our orchards are maturing each season and producing more and more of this amazing new fruit, so we’re able to ship — still in very limited supply — to a few retail partners outside of Minnesota who really want to try something that will wow their apple-loving customers,” Don Roper, Honeybear Brands vice president of sales and marketing, said.
First Kiss is a descendent of Minnesota’s Honeycrisp. The result is a tart and juicy apple with a firm, crisp bite and a deep, scarlet skin.
“It’s an early season apple … so it really now marks the opening of the premium apple season,” Kristi Harris, Honeybear Brands brand manager, said.
In Minnesota, Lund’s and Cub stores will sell First Kiss apples.

By Nikki Tran, SFGate
Buying produce at Trader Joe’s is about to get cheaper thanks to the elimination of plastic packaging on certain fruits, veggies, and other food staples.
In a new episodee of “Inside Trader Joe’s,” a podcast created by the grocery chain, hosts Matt Sloan and Tara Miller sat down with produce category manager Jack Salamon to unpack how Trader Joe’s plans to reduce packaging on certain products — which means lower prices for customers.
In the interview, Salamon explained how items like potatoes, onions, and apples can be sold as loose products, but were often bagged or bundled together in plastic containers. Now, the store will feature more loose produce.
How does this translate to cheaper prices? Salamon used fresh garlic as an example. Previously, garlic was sold in a pouch. The price a customer paid for garlic included not only the cost of the produce itself, but also costs associated with making the plastic sleeve, bundling the garlic together, and then topping the bag off with a paper header. The packaged garlic fetched $1.39 for two heads. Now, with those extra, hidden expenses removed, loose garlic goes for 49 cents apiece.
In cases where it is difficult to sell items without packaging, like blueberries, the company is trying out different strategies to reduce its plastic waste, such as thinner, biodegradable, and compostable materials. “We are on track to eliminate 4 million pounds of plastic from our stores in 2019 and 2½ million pounds of that plastic has come directly out of the produce section,” said Salamon.
By San Miguel Produce
Oxnard, CA– San Miguel Produce, Inc., a leader in the fresh-cut dark leafy greens category, announces the move to a new state-of-the-art facility in Oxnard, CA, a few miles from their old facility/headquarter location.
The 85,000 sq. ft. facility addresses the increasing demand and growth the company has experienced and allows for additional office and production space- including the addition of two new form fill machines.
“We are very excited for this new building and the opportunity it brings,” says Roy Nishimori, CEO of San Miguel Produce. “This move will improve our production capacity and support the continued growth with our customers and the innovation of new items.”
While the construction of the new facility was completed in the winter of 2018, the busy holiday season pushed back the installation of the final production line. Now fully operational for the last few months, the company has been focused on fine-tuning processes in the new plant.
With the increased capacity, San Miguel Produce is now positioned to grow its production out of the West and better serve its customers.
About San Miguel Produce
San Miguel Produce, Inc. is a 4th generation family farm focused on growing and processing nutrientdense greens under brands: San Miguel Produce, Cut ‘N Clean Greens and Jade, Asian Greens. Since 1976, San Miguel has been farming on the coastal plains of Oxnard, CA and throughout Ventura County. With our fresh-cut processing plant located near our fields, we harvest to order to ensure our valued customers get the very best farm-fresh greens…which is our definition of “Farm Fresh, Grower Direct.”

Cherry shipments from the Northwestern United States have been remarkable this season, but will seasonally come to a close this month.
Loadings are expected to end up around the 22 million, 20 pound equivalent boxes this season, not that much below the 25.4 million boxes a year ago. Although last season was a good quality crop, this year it is marked not only by beauty and taste, but exceptionally large sized fruit.
While there has been a lot of concern over Trump Administration tariff issues with China, exports represented 33 percent of the volume this season. The cherry industry was at best only hoping for 30 percent. A nice surprise.
Stemilt Growers of Wenatchee, WA reports overall, fruit quality is really really high and with great sizing.

Grimmway Farms of Bakersfield, CA has bought Generation Farms of Lake Park, GA, which grows carrots and other vegetables.
The acquisition of Generation Farms includes its operations in southern Georgia as well as in northern Florida. However, the purchase does not include Generation Farms’ Vidalia onion business, which is the former Stanley Farms’ operations.
Grimmway did not disclose the terms of the transaction.
Grimmway began growing carrots in Cook County, GA., and Live Oak, FL., in 2015 and opened its Southeast Regional Packing Facility in Sparks, GA., in February 2018, according to a news release. Grimmway ships conventional carrot products under the Grimmway Farms, Bunny Luv and Premier labels from the facility from mid-December through May.
“Generation Farm’s diverse processing capabilities and productive land base provide a unique opportunity to grow our regional carrot program and expand our organic division,” said Eric Proffitt, senior vice president of sales and marketing at Grimmway Farms.
Generation Farms was founded in 2013, when Coggins Farms and Produce Inc. of Lake Park and Stanley Farms of Vidalia joined operations. Grimmway plans to continue supplying Generation Farms customers in the region.
The company ships carrots, green beans, sweet potatoes, blueberries and watermelons.
“We are excited to increase our footprint in the Southeast and welcome the talented team at Generation Farms to the Grimmway Farms family,” Jeff Huckaby, president of Grimmway Farms, said in the release. “We would also like to recognize Steve Grinstead and the Grinstead Group for providing expert advisory service and enabling a seamless transition from beginning to end.”
Grimmway is celebrating its 50th anniversary this year.

It is still a month away, but Northwest potato shipments are expected to be good this season, following last year when the growing season was plagued by adverse weather.
Earlier this year when weather delayed plantings nearly a month, Mother Nature changed her tune and now the season looks to be pretty much on schedule starting during the first half of September.
Although Washington state acreage is up this season, it is due mostly for processing potatoes.
Skagit Valley’s Best Produce of Mount Vernon, WA completed its 20th shipping season in early May. It now has all of its red, yellow, white and purple potatoes in the ground, and the crop is progressing nicely.
Norm Nelson Inc. of Mount Vernon finished its plantings in early June and should start potato shipments in mid September with a bumper crop.
Bouchey Potato of Harrah, WA started harvesting conventional potatoes in July, plus will be shipping organic reds, yellows, russets and fingerlings this season.
Oregon Potato Shipments
Oregon’s upcoming season appears to be following a similar pattern.
Botsford & Goodfellow Inc. of Clackamas, Ore. reports a similar weather pattern experienced by the Washington potato industry, with crops progressing in a similar manner. The company, which is a shipper and broker of potatoes, is just starting its new season.
Riverside Potato of Klamath falls, Ore. reports it is about two to three weeks late this year, overall. It ships reds, yellows and russets.

A 60,000 square-foot packing facility has been opened by Apple Acres LLC of Lafayette, NY just in time for the new apple crop. Harvesting started in July.
The building, spanning two football fields, features a packinghouse line with a straight path configuration that minimizes fruit handling, according to a news release. It is certified under Global Food Safety Standards. The facility has Compac, Van Doren Inc. and Burg sorting and packing equipment.
The company recently expanded acreage, and apple varieties include Rubyfrost, SnapDragon, Macintosh and Empire. The company also packs for other New York apple growers.


