Posts Tagged “guacamole”
Avocados From Mexico and Old El Paso have teamed up for a third time to make the Big Game one for the guacamole consumption record books with Guac Nation. Running Dec. 26 to Feb. 5, 2017 (ending the day of the Super Bowl) , the program will offer a full spectrum of support while leveraging the excitement of Super Bowl festivities and get-togethers to highlight delicious snacks and party food featuring fresh Avocados From Mexico and Old El Paso.
The campaign will be bolstered with consumer incentives and retailer support, such as recipe inspiration through social media, in-store radio, merchandising focused on molcajete-shaped display bins, and the Guac Center Pallet bin. The Guac Center Pallet bin is unique in that it has separate side pockets allowing retailers to merchandise everything a shopper would need to build their own guacamole, like tomatoes, onions, jalapeños or limes. Approximately 73 percent of people, hosts and guests alike, make grocery store trips specifically for the Big Game, and these inspirational posts and display bins make game-day shopping that much easier.
“The Big Game is the perfect broad-reaching platform to promote avocado consumption surrounding the traditions of in-home entertaining for people of all backgrounds,” Stephanie Bazan, market development director of AFM, said in a press release. “Hosts of Big Game parties want to create simple crowd-pleasing dishes and with the Big Game ranking as one of the top occasions where avocados — especially guacamole — are served, the Guac Nation program will reinforce the relationship between guacamole and football.”
Guac Nation is an example of how the continued collaboration between Avocados From Mexico and Old El Paso is using a total market approach at the shopper level. Designed with how today’s shopper consumes media in mind, the Guac Nation program includes four strong digital components to reach shoppers along the entire path to purchase: Catalina Buyer Vision, Ibotta, Pinterest and Facebook.
The US population continues to consume more and more avocados. Consumption is driven by increased media attention as well as in-store promotions. “This year, a record-shipment of 139 million lbs. is expected to come in from Mexico to be consumed in the run up to and on the day of the Big Game,” said Maggie Bezart Hall with Avocados from Mexico. “This would be a 13 percent increase compared to last year,” she added.
139 million lbs. of avocados equals 278 million individual avocados. This is just for Super Bowl Sunday and the weeks leading up to the Super Bowl. “US avocado consumption during the Big Game is enough to fill a football field end zone to end zone more than 53 ft. deep,” shared Bezart Hall. On Super Bowl Sunday, look for the avocado commercial during the first commercial break segment.The majority of avocados being consumed in the US end up in guacamole. Eating avocados on a sandwich is second most popular, followed by salads and avocados consumed by themselves.
Meanwhile, it’s the Denver Broncos vs. the Carolina Panthers in Super Bowl 50!
It’s time for college bowl games! Football fans across the nation will head to their favorite grocery stores to purchase tailgating and party supplies, such as hot dogs, chips, avocados and Concord Foods Guacamole Mixes. Guacamole is one of the most popular food items for tailgating. Stores should prepare for the football bowl games and playoffs, by creating prominent displays of avocados, tomatoes and popular tie-in items, such as Concord Foods Guacamole Mixes.
“Concord Foods Guacamole Mix is great for football parties and tailgating because it is quick and simple to prepare and tastes delicious. Just add two avocados to Concord Foods’ blend of spices for guacamole dip that is ready in minutes.” said Charles Olins, VP Sales and Marketing at Concord Foods. Concord Foods Guacamole Mix is available in grocery store produce departments nationwide and comes in five great flavors: Mild, Extra Spicy, Classic Mild, Classic Extra Spicy and Authentic. In the spirit of football season, Concord Foods has an attractive football-themed shipper display available and some great tailgating recipes available online.
“We’ve developed some amazing tailgating recipes that use guacamole mix, such as Fully Loaded Nachos or the Great Guacamole Burger.” Said Samantha McCaul, Marketing Manager at Concord Foods. “These recipes are easy-to-prepare and great for tailgating. They are available on our website and Facebook page.”
Concord Foods Guacamole Mixes are available in 18 packs and 144 pack floor shippers. Distribution channels include retail grocery stores, mass merchandisers and club stores in the U.S.
ABOUT CONCORD FOODS
Concord Foods Incorporated is a leading supplier of retail food products and custom ingredients to nationally recognized supermarkets, food service operators and leading food manufacturers. Concord Foods retail division offers a wide variety of produce friendly items from Candy Apple Kits to produce seasoning mixes. Consumers count on our quality products to glaze pies, create guacamole and batter onion rings. For more information, please visit www.concordfoods.com.
Source: Concord Foods Incorporated