Posts Tagged “online grocery”
NEW YORK — Incisiv, a next-generation industry insights firm that helps retailers and brands navigate digital disruption, and Wynshop, the leading provider of digital commerce and fulfillment solutions for local store-based retailers, today revealed the findings from Grocery Doppio’s December 2023 Digital Grocery Performance Scorecard.
Grocery finished the year strong in December, with a 12.6% jump in overall sales, and 9% in digital sales, as compared with November.
This left grocers ‘mildly optimistic’ about business opportunities in 2024, with 57% reporting that they expect a better year in 2024 than they had in 2023. Here’s how they ranked their top business opportunities for 2024:
- launching/growing retail media: 81%
- scaling personalization: 76%
- increasing profitability: 64%
- improving price/promotion: 64%
For grocery shoppers, on the other hand, cost control and wellness are the biggest influencing factors to their immediate priorities. 83% of shoppers said they are focused on savings, discounts and promotions at this time, and 69% said they prefer easy-to-understand deals like “$2 off” and “2-for-the-price-of-1” rather than % discounts. Meanwhile, 67% plan to shop healthier foods in 2024, 23% intend to buy more organic produce, and 64% desire to dine together as a family more frequently.
The December 2023 performance scorecard is based on aggregated data from 2.3 million U.S. shopper orders, plus polling of 42,267 grocery shoppers and 4,081 grocery executives between January 1, 2022 and December 31, 2023.
More key findings from Grocery Doppio’s “December 2023 Digital Grocery Performance Scorecard” include:
- 74% of grocers expect to discount/promote the same amount or more in 2024 than they did in 2023.
- 86% of shoppers plan to buy both in-store and digitally in 2024.
- Grocery pickup increased by 3.4% in December, compared with November 2023. And 17% of shoppers will increase their use of pick-up services in 2024.
“Inflation has not abated, and shoppers remain focused on price going into 2024,” said Gaurav Pant, Chief Insights Officer of both Incisiv and Grocery Doppio. “As basket sizes and average price/item continue to grow from month to month, the pressure is on grocers to come up with the attractive promotions and discounts that shoppers desire.”
“Shoppers are looking for healthy options, cost saving opportunities, and satisfaction of other individual interests,” added Charlie Kaplan, Chief Revenue Officer at Wynshop. “To maintain customer loyalty and improve profitability in 2024, grocers need the ability to generate highly accurate and scalable personalized search results and recommendations in their digital channels.”
The December 2023 Digital Grocery Performance Scorecard is one of many resources available on Grocery Doppio. Grocery Doppio is a free, independent source of grocery insights and data designed to help grocers jumpstart, accelerate, and sustain digital growth.
Grocery Doppio brings together research-driven grocery content, fact-based observations, and industry expert perspectives, to deliver a monthly performance scorecard that identifies improvement opportunities for grocery retailers.
To download Grocery Doppio’s “December 2023 Digital Grocery Performance Scorecard,” click here.
About Incisiv
Incisiv is a next-generation industry insights firm that helps retailers and brands navigate digital disruption in their industry. Incisiv offers consumer industry executives responsible for digital transformation a trusted platform to share and learn in a non-competitive setting, and the tools necessary to improve digital maturity, impact, and profitability. More information is available at www.incisiv.com.
About Wynshop
Wynshop is an ambitious team of digital innovators obsessed with a solitary mission—helping grocers and other local store-based retailers grow wildly successful online businesses. Its refreshingly easy-to-use digital commerce platform enables efficient in-house picking, reduces fulfillment costs, and gives retailers the ability to control every facet of their customers’ digital shopping experience. This results in a more personalized customer journey and amplified shopper loyalty.
NORWOOD, Mass. – Addie’s, the drive-up grocer redefining the grocery shopping experience, officially launched today its first concept store with $10.1 million in seed funding led by the Disruptive Innovation Fund, the venture capital arm of Clay Christensen’s Rose Park Advisors.
Instead of patchworking together in-store grocery, online grocery, and direct-to-consumer delivery models, Addie’s has built an entirely new one: a pick-up-only store designed solely for stocking, storing, and bagging groceries without the need for a shopper ever to step foot in the store itself.
The pandemic accelerated the need to reinvent how busy consumers get their groceries, but traditional retailers and established grocery delivery apps have struggled to optimize the experience for consumers. Mercatus predicts that online grocery shopping will double to $200+ billion by 2026.
Delivery-only options cannot scale beyond population-dense urban environments, and curbside pick-up out of traditional supermarkets is inefficient, unreliable, and unprofitable. These models have significant limitations: few available time slots, low-quality produce, service fees, and frequent out-of-stock items, resulting in frustrated shoppers.
Addie’s has reimagined every aspect of grocery shopping, from inventory management to store layout, enabling accurate and affordable grocery pick-up in minutes. Consumers purchase groceries through Addie’s custom app or website and choose a pick-up window that works best for their schedules.
Addie’s saves time, money, and valuable resources by redesigning the store as an onsite warehouse and the parking lot as a convenient drive-up experience. These savings translate to higher starting wages for store employees ($20 per hour), all while maintaining competitive pricing for customers and using just a quarter of the energy required of regular supermarkets.
“We believe that taking better care of busy families should be done in a way that also takes care of our team, our community, and our planet,” said Jim McQuade, co-founder and CEO of Addie’s. “With our seed funding, we’ve built an end-to-end experience to serve people in and around Norwood in a way that can be replicated in suburbs nationwide. We look forward to quickly expanding, offering busy families across the country drive-up grocery convenience without compromise.”
“The 100-year-old grocery business is not immune to disruption,” said Matt Christensen, CEO and Managing Partner at Rose Park Advisors. “The traditional business model of in-store shopping makes serving convenience-focused shoppers highly challenging. We see disruptive potential in Addie’s technology-powered drive-up grocery model and are excited to support them as they launch.”
Addie’s first store, a 22,000 sq. ft. retail location, is now open in Norwood, Massachusetts. The company stocks a curated selection of national brands and local favorites, constantly improving its assortment based on customer searches and requests. To learn more about Addie’s, visit Addies.com.
About Addie’s
Addie’s is the first-of-its-kind drive-up grocer redefining the grocery experience. By eliminating in-store shopping, Addie’s has reimagined every aspect of grocery shopping, from inventory management to store layout, enabling accurate and affordable grocery pick-up in minutes. Consumers purchase groceries through Addie’s custom app or website, then choose a pick-up window. Backed by Clay Christensen’s Rose Park Advisors, Addie’s plans to expand across the U.S. The first concept store is now open in Norwood, Massachusetts.