Posts Tagged “PMA”
The USA needs around 111,000 more drivers to move the nation’s freight, according to Doug Stobiber, vice president of produce transportation for L&M Transportation Services of Raleigh, NC. He was speaking at the produce industry’s largest gathering recently, the annual convention of the Production Marketing Association (PMA), held in Anaheim, CA
While Stoiber notes better pay and higher freight rates for drivers is important, he placed just as much emphasis on truckers being repected.
He points out there is a shortage of qualified drivers and it is only going to get worse, primarily because fewer younger drivers are entering the industry, combined with greater numbers of older truckers retiring. While the average age of the commerical driver is 48 years old, the ones under 30 years of age amount to less than 10 percent.
Current law requires commerical driver’s operating interstate be at least 21 years old. President Obama is in favor of permitting states to lower the age limit to 18 years old. While supporters of this proposal are looking at ways to increase the number of drivers with CDLs (commerical drivers license), opponents point out the high accident rate among teenage automobile drivers, saying they are too young and immature to drive a big rig.
Starting this year, the nation’s largest generation (baby boomers) are reaching 65 years of age. They are retiring at a rate of 10,000 each day.
Stoiber made some economic comparisions between hauling dry freight, compared to fresh produce. There are liabilities as a produce trucker. Those remain until the papers are signed and the receiver accepts the load. The use of a refrigeration unit on a trailer adds an additional $1,500 in costs to a coast-to-coast haul. Overall, there are fewer risks with dry freight. Even with all the economic factors involved in produce hauling, Stoiber emphasizes the need for the produce industry giving drivers more respect. This will go along way in attracting more drivers to haul produce.
“Truckers have been viewed as obstacles to doing business instead of partners in the supply chain,” Stoiber said.
He encouraged the audience to pay higher freight rates and to think in terms of price per consumer unit instead of $1,000 per load. It comes down to more than just a good freight rate. Loyalty and respect are very important to truckers, he said.
Stoiber also addressed issues brought forward by a group encourging better practices in dealing with produce truckers. The North American Produce Transportation Working Group (NAPTWA) earlier this year released guidelines for making fresh produce hauling more attractive. Tips range from decreasing detention time when loading and unloading, to allowing drivers to watch loading.
The best practices are regularly reviewed and updated as federal regulations and other factors change the way truckers are allowed to operate, said Stoiber, who is a member of NAPTWA. The best practices are free on the working group’s website at www.naptwg.org.
TempTrip combines flexible performance and an affordable price in a reusable device the size of a credit card. It is a new one-touch te
mperature sensing tag with a five-year battery.
The Broomfield, CO-based company introduced the new UHF tag at the Produce Marketing Association’s (PMA) Fresh Summit, last month in Anaheim, Calif.
The ultra-thin tag has a button that can be pressed to start and/or mark temperature data at multiple points during a product’s cold chain journey. If the temperature is out of range a red light blinks. A green light displays if programmed parameters have been maintained, the news release states.
The new tags are effective from about -20 to 120 degrees Fahrenheit. Thousands of time and temperature points can be logged to help manage food safety. They can be attached to packages, cases, or pallets.
The product has microprocessors allowing for a variety of calculations including remaining shelf life, mean kinetic temperature and multi-parameter alarms. Custom product configurations are written to each tag and are easily updated in the field.
Heavenly Villagio Marzano® is an authentic Mini San Marzano tomato originating in Europe and exclusive to Village Farms®, who are the first to offer this new variety to customers in North America. With a better than anticipated response and a sold out season the company is ramping up production for 2013. Sought after by chefs and foodies alike, consumers are also asking grocers for the tomato by name. Heavenly Villagio Marzano® is a great snacking tomato sold in convenient grab and go 1-lb and 10 oz bags. Ideal for the health conscious consumer, it is a versatile tomato wonderful for snacking or salads, stuffed as an appetizer, cooked into a sauce, or try fire roasting to bring out the tomatoes unique flavor.
Part of Village Farms®, “Olde World Flavor™” collection, Heavenly Villagio Marzano®, “Has the authentic tomato flavor experience that is highly desired but generally lacking in many varieties on the market today”, says Helen L. Aquino, Marketing Manager for Village Farms®. Aquino continues, “We hear this over and over again from consumers; Heavenly Villagio Marzano® has Garden Fresh Flavor™.”
Visit Village Farms® at this year’s PMA Fresh Summit in Anaheim at booth number 2510 to see all of the exclusive varieties from the Village Farms® collection or visit us at www.villagefarms.com
About Village Farms:
Village Farms leads the industry as premier grower and marketer in North America of branded, finest quality, hydroponic greenhouse grown produce. Our great tasting fresh vine ripened tomato, bell pepper, and cucumber varieties are handpicked at the peak of flavor. At Village Farms we exceed customer expectations through our unparalleled commitment to quality produce, remarkable food safety standards, and sustainable growing practices utilizing leading edge environmental stewardship principles. Our earth friendly growing methods produce vegetables 365 days a year that are healthier for people and the planet. Village Farms is Good for the Earth®.
Source: Village Farms
Yakima, Wash. – With the start of fall, apples are showing up in the produce aisle in a big way. Sweetie™, an intensely sweet and crunchy new apple variety from FirstFruits of Washington, will be making an appearance at retail this September.
First planted in New Zealand, Sweetie™ is now grown in Wash. State by Broetje Orchards and is sold by FirstFruits Marketing. Sweetie™ combines the best attributes of two parents–Gala’s excellent sugars alongside the firm-crisp texture of Braeburn, but with a unique flavor of its own. Characteristic with its name, Sweetie™ leads the pack of varieties when it comes to sweetness.
True to the Broetje growing philosophy, Sweetie™ stands next to Opal® as an example of new variety innovation and top standards for flavor. It was first planted as a 30-acre test block in Prescott, Wash. Over the past two years, additional blocks have been planted as trees have been determined to yield good quality fruit and consumer response for the variety has been positive.
Similar to Opal®, Sweetie™ was released in limited markets where consumer response could be measured. Initial response has been very favorable, especially amongst consumers of Gala or Fuji, whose palate tends to like a sweeter apple.
“We are always looking for new varieties that will resonate with consumers to bring to our customers. After our huge success with Opal® we knew we would have to follow with something great, and I think we have found it in Sweetie™,” remarked Andy Tudor, marketing manager at FirstFruits of Washington.
“Launching a new variety is a very complex process,” continued Tudor. “The fruit needs to be grower friendly, have a good shelf life and appearance, and have some kind of unique quality to get people to try it. Sweetie™ has all of those characteristics and I believe we have a winner once again.”
These apples are full of flavor, highlighted by an intense sweet taste and crunchy texture. It’s not just their great taste, but Sweeties’ beautiful red blush on a golden-green skin, which makes them stand out from other varieties.
Sweetie™ was granted its own PLU #3628, and will be featured in the new product showcase at the PMA Fresh Summit Convention and Expo in October in Anaheim, CA.
FirstFruits Marketing of Washington is a collaborative apple marketing company owned by growers. These growers share a commitment to producing high quality fruit while balancing the demands of purpose, people, planet and profit so that a portion of profits can be donated to non-profit missions supporting the underserved. For more information, visit www.firstfruits.com.
Source: FirstFruits Marketing of Washington
A huge Idaho potato on a flat-bed truck is once again hitting the road this year as part of the Idaho Potato Commission’s (IPC) television advertising campaign.
The Kenworth is pulling a giant tator that weighs 12,130 pounds, which the IPC claims equals 32,346 medium sized potatoes.
Additionally, the famous fitness guru Denise Austin will once again be the celebrity spokesperson for Idaho potatoes.
The IPC big Idaho potato truck, on its seven-month national tour will conclude its trip just in time for the Produce Marketing Association’s (PMA)annual convention and trade show in Anaheim, CA late October.
The IPC’s new ad campaign premiered on national television on ESPN during the recent Boise State vs. Michigan State game (MSU won 17-13).
The IPC ad program will be on national cable television beginning in mid-October” and continuing through February. the campaign will be carried on a variety of news programs such ase CNN and FOX News, as well as the Food Network, The Cooking Channel, HGTV, and The History Chanel among others.
By the end of the tour, the truck will have travelled over 15,000 miles, visited some 150 cities in 35 states across the country
In other activities, Denise Austin “will be doing two different public service radio announcements” for the commission.