Fall Loads: Cranberries and California Apples

Fall Loads: Cranberries and California Apples

Triple digit heat in much of the country has finally broken and fall shipments of fresh produce are coming.  Two such items are fresh cranberries, that will be shipped from a handful of states, plus California apples that fill a niche between loadings of Chilean fruit and apples out of Washington state.

The third largest cranberry crop on record is being forecast by the USDA, amounting to 7.6 million 100-pound barrels.   While Massachuetts will be down slightly from last fall, increases are seen in Wisconsin, Washington state, Oregon and New Jersey (the latter being virtually all processed fruit).

Expect Wisconsin cranberry shipments to get started around the week of September 17th, with Massachusetts starting around that same time as well. Oregon and Washington state seasonally start later.

While loadings begin in September, cranberries are still closely associated with the Thanksgiving holiday.  Thus, the big volume is moved in the first half of November leading up to the holiday.  With this big a crop, some loads will be moving after Thanksgiving (which is November 22nd) for the Christmas holidays.

California Apples

A lot more California apples used to be shipped than are today.  This situation reminds me a bit of vegetables shipped from the Eastern Shore area of Delaware, Maryland and Viriginia.  This region is sandwiched in between harvests to its south such as the Carolinas and Georgia, and to the north in shipping areas such as New Jersey and New York.  If the Eastern shore veggies are too early or too late they are up against shipments from competing areas to the north and south of them.  As a result of many “misses” compared to “hits” for the Eastern Shore,  shippers have hurt.  The result is fewer shippers and less volume than a decade or two ago.

If you are a veteran trucker who has hauled apples from California, you may remember in the mid 1990s there were around 10 million boxes of fruit being shipped for the season.  Today, that number has dwindled to about 2.5 to 3 million boxes.  Most of the loads originate out the Central San Joaquin Valley including San Joaquin County, Sonoma County and Santa Cruz County.

Shipments will continue through December.  Leading apple varieties are fujis, galas and granny smiths.