The study shows that during this quarter, fruit and vegetable volume remained steady compared to the previous year, while dollar sales increased slightly due to a small increase in average retail price. The report, produced in partnership with the Nielsen Perishables Group and sponsored by Del Monte Fresh Produce, measures retail price and sales trends for the top 10 fruit and vegetable commodities, as well as value-added, organic and other produce categories.
It also features a more detailed look at the berries, citrus and packaged salad categories, as well as produce in the deli. Highlights of this quarter’s report include the following:
•Cherries posted the highest growth in the fruit category, with dollar sales increasing 16.9 percent and volume increasing 36.7 percent
•Packaged salad posted the highest growth in the vegetable category, with increased dollar sales 9.1 percent and volume increasing 6.8 percent
•Value-added fruits posted average weekly dollar and volume sales growth of 10.5 percent and 3.1 percent, respectively
•Average weekly dollar and volume sales for snacking vegetables both increased by double digits compared to Q3 2013
•Shoppers continued to seek out organic produce, resulting in significant dollar and volume sales increases for organic fruits and vegetables.
This quarter’s FreshFacts report also features a spotlight on consumer demand of value-added convenience produce items. Multiple convenience items experienced double-digit growth, including fresh-cut fruits, mixed melons, snacking vegetables and value-added vegetable side dishes.