by National Fruit & Vegetable Alliance
Hockessin, Del. – A new report card evaluates critical policies and programs impacting our food choices and their contributions to our nation’s health over the past 10 years.
Overall, the positive impact has been minimal despite proven scientific data continuously showing that a diet high in fruits and vegetables helps maintain a healthy weight and reduces the risk of several serious, chronic diseases that are the leading causes of death. In 2005, the National Fruit & Vegetable Alliance (NFVA) – led by the Produce for Better Health Foundation (PBH) and the Centers for Disease Control and Prevention (CDC) – developed a National Action Plan, providing a new and comprehensive approach for improved public health through increased fruit and vegetable consumption.
10 years later, the Alliance has released a second Report Card to evaluate progress made by schools, restaurants, supermarkets, and federal and state governments in its 2015 National Action Plan (NAP). Similar to the first Report Card released in 2010, the 2015 NAP Report Card utilizing survey data finds that the average American’s fruit and vegetable consumption remains far below recommended levels, with a 5 percent decline during the past five years.
The decline is largely driven by a decrease in 100 percent juice consumption, especially at breakfast, and a decline in the dinner side dish for vegetables. There were differences in consumption by age, with positive increases in fruit consumption among all children and vegetable consumption among teens.
In contrast, consumers over age 45, who typically eat the most fruits and vegetables, are trending downward in their consumption of both over time. Overall, only 4percent of individuals achieve their recommended target for vegetables and only 8 percent achieve their recommended target for fruit in an average day.
The Report Card assigned an ‘A’ grade to schools, given the doubling of fruits and vegetables in school meals as a result of the Healthy, Hunger-Free Kids Act of 2010. An ‘A’ grade was also offered to the Healthy Incentive Pilot program that demonstrated strong positive results at increasing fruit and vegetable consumption among SNAP households, which helped justify the new USDA Food Insecurity Nutrition Incentive (FINI) Program to test other methods of incentivizing SNAP participants to purchase fruits and vegetables.
An ‘A’ grade was also offered, once again, to the WIC Fruit and Vegetable Vouchers program, which was introduced in 2009 as part of a special supplemental program for Women, Infants and Children. Restaurants and cafeterias received a ‘B-‘ for providing greater availability and variety in fruit and vegetable choices on menus. Supermarkets and fruit and vegetable suppliers received a ‘C’ grade for some progress over the past five years at making fruits and vegetables more accessible and convenient.
A ‘D’ grade was given on the alignment of agricultural policy and research with nutrition policy. Last, a failing grade was once again assigned to the food marketing category given its continued low level of fruit and vegetable marketing (<1%) relative to all food marketing.