The Rise of JackFruit as a Meat Alternative

The Rise of JackFruit as a Meat Alternative

JackFruitEver heard of jackfruit?  Some are considering it America’s next big meat alternative.

Diners familiar with Indian kathal ki biryani, Vietnamese sinh to mit, or Filipino halo-halo may already be familiar with the jackfruit, that relative of the fig that can grow to an enormous size and smells either exquisitely perfumed or nauseating, depending on the person.

It has been used as an alternative in Asia for possible thousands of years as a meat alternative. according to Daniel Staackman of Upton’s Naturals, a vegan food company/cafe that sells pre-seasoned and pre-packaged jackfruit among its line of products.

The jackfruit tree that is easily grown and drought-resistant, with very nutritious fruit that happens to bear a striking resemblance to meat when cooked. Every part of this native Southeast Asian tree can be used.  In fact, green jackfruit, aka the “meaty” part of the fruit usually only available canned in the United States, is actually the entire fruit —€” rind, flesh, and seed —€” before it has had a chance to mature (or grow to up to 100 pounds).

There are a number of companies selling the pre-cooked and seasoned fruit as a meat substitute, with a rapidly growing market across the U.S.  By marketing the young fruit as healthful vegan food, brands have found a way to use the fruit at early stages, when it is much easier to preserve and ship.   And many restaurants and brands have recently started marketing jackfruit as a “vegan pulled pork,” citing other vegan cooks and recipe developers as inspiration.

But while it might seem like this fruit —€” a far cry from slow smoked pig —€” came out of nowhere in the United States, its development as profitable product has been happening simultaneously in India, a country where (according to advocates and entrepreneurs) currently 80 percent of the jackfruit grown goes to waste. But how are groups in both countries — from agricultural experts to vegan chefs — developing the supply chain and market for this fruit?  And could the jackfruit be key to fighting food insecurity worldwide?

The reason we weren’t already eating jackfruit all the time is that jackfruit is difficult to work with. “A whole jackfruit is a commitment. They can be the size of a toddler,” says cookbook author Andrea Nguyen, whose books Into the Vietnamese Kitchen and Asian Dumplings feature jackfruit recipes, albeit for the fully ripe fruit. The resin under the rind sticks to anything that isn’t oiled, and gloves must be worn to break it down. Its smell when fully ripe is also too close to that of the infamous durian for many people.

 Jackfruit is grown in many countries, but India — with a vegetarian population in the hundreds of millions —€” is the only one with a history of using the young fruit as a stand-in for meat, most often in stir-fries, curries, and a popular rice dish called kathal ki biryani. The Bengal word for the fruit translates as “tree mutton” or “the meat which grows on a tree.” In northern India, it’s known as Brahmin’s meat, or “meat” for the revered portion of the Hindu population made of priests, teachers, and religious scholars.