By NatureFresh Farms
Leamington, ON – This past PMA Fresh Summit in New Orleans in October, NatureFresh Farms and Eminent Seeds NL reached a proprietary agreement within North America. NatureFresh Farms will exclusively grow and market Tomberry tomatoes in Canada, United States and Mexico. Jan van Heijningen, Director at Eminent Group, and John Ketler, Farm Manager at NatureFreshâ„¢ Farms, finalized the agreement during the tradeshow.
In spring of 2018 NatureFresh Farms will begin growing and commercially marketing this exciting new variety of tomato from its Leamington Ontario Greenhouse. Plans are to expand the production of the Tomberry tomato over the next few years, as the category grows to meet consumer demands for snacking tomatoes.
This past year NatureFresh Farms trial and development team has worked with Eminent NL Seeds to explore new tomato varieties that would fit the growing trend in the snacking category. Not only does the Tomberry deliver in flavor, it brings a new look and ingredient to the culinary world of food service. These attractive berries are very versatile in the use of salads, hot dishes, and visually appealing. The World’s Smallest Tomato, The Tomberry tomato is about 0.5 to 1 cm in diameter with an average fruit weight of 1 to 2 grams, perfect for snacking.
“The Tomberry is unique in size and has caught the interest of our retail partners,” explained Matt Quiring, Executive Retail Sales Manager. “The snacking trend in North America has exploded and we continue to search for new items that will help grow our snacking category. This pearl sized fruit’s unique size is something hard to miss and even more difficult to pass by without picking up. Once a consumer tries them, we are confident that they will be coming back for more. Visually, it is candy to the eyes. From a sensory standpoint, we can back that up.”
Over the next few months, NatureFresh Farms will be developing packaging and branding for a launch scheduled in spring 2018.
About NatureFreshâ„¢ Farms –
NatureFresh Farms has grown to become one of the largest independent, vertically integrated greenhouse vegetable growers in North America growing operations in Leamington, ON and Delta. Family owned NatureFresh Farms ships Non-GMO greenhouse grown produce year-round to key retailers throughout North America.