IRVINE, Calif. — Gem Pack LLC is a new company that will be marketing strawberries the year around and has been formed by three Irvine-based family strawberry growers.
The fruit will be shipped by Orange County Produce LLC, Fujishige Farms Inc. and Mike Etchandy Farms Inc. under the Gem Pack label. All sales and shipping for the three companies are now being handled by Gem Pack.
However, Orange County Produce, Fujishige Farms and Mike Etchandy Farms will retain their own identities as they continue their strawberry growing operations. The move is a matter of survival. For example, Orange County Produce was launched as a small company, but has grown and has made the change to become more competitive in the marketplace.
Gem Pack sources from 1,000 acres in central Mexico, 500 acres in Watsonville, 800 acres in Oxnard (200 summer-planted and 600 winter-planted) and 200 acres in Orange County. The company also has 100 acres of organic strawberries in Watsonville and Orange County.
The father’s of the three operations have a long history of cooperation, since the growers’ dads were partners. Each family owned business is in its third generation.
Gem Pack will market all the berry brands from the three companies as well as the Healthy Harvest label from the Gonzales family in Watsonville. Labels include Orange County Produce, Ventura County and Opus/Frosun out of Mexico.
Eventually, the company may consolidate into a single label, but for now, the local labels will remain intact for the benefit of retailers who prefer to emphasize locally grown strawberries.
The Gem Pack label was created for the benefit of retail customers who prefer an exclusive label year-round. Many customers such as retailers, wholesalers and foodservice operations are seeking suppliers to provide product 12 months out of the year.
Orange County Produce will continue to grow and market vegetables and green beans under its own label.