Imported Avocados from Peru Kicks Off 2018 Season

Imported Avocados from Peru Kicks Off 2018 Season

AA7by Peruvian Avocado Commission

Washington D.C. – The Peruvian Avocado Commission (PAC) has kicked off it’s 2018 season with shipments expected to be arriving in the U.S. into September.

“Peru will export to the world 660 million pounds of avocados from the middle of April to mid-September, and 170 million pounds will come to the USA,” says Xavier Equihua, CEO and President of the Peruvian Avocado Commission.

Beginning in June and in celebration of World Avocado Month, Avocados From Peru is the exclusive sponsor of various exciting activations in Washington D.C. during the World Cup and MLB All Star Games. It’s been over 35 years since Peru qualified for the World Cup and 50 years since the MLB All Star Game was hosted in the nation’s capital. Avocados From Peru will be present on air (they play Denmark June 16th and France June 21st), desktop, mobile and apps.

“Given the increased supply of Peruvian avocados this season, we will be focusing many of our marketing tactics around retail trade activity alongside supreme consumer tactics,” said  Equihua.  “We will be offering various strategic co-marketing opportunities from which retailers can specifically tailor their preferred programs. On the consumer side, we will continue to showcase the nutritional benefits and versatility of Peruvian avocados.”

Avocados From Peru will be renewing their partnership with CBS Radio and bringing back the fan-favorite Avo-Dog to baseball fans attending Orioles baseball games over Father’s Day weekend this summer. Fans will be able to enjoy a free topping of Peruvian Avocado with the purchase of any food item during the game in Oriole Park at Camden Yards.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.