by Michigan Asparagus Advisory Board
Dewitt, MI — Although limited in acreage, growers in the Southern region of Michigan asparagus shipments started the week of May 7th. However, most of the state’s growers located West Central Michigan, in the heart of the asparagus growing area, didn’t get underway until the week of May 14th. Shipments will continue until early July.
This year, due to unseasonably cool spring temperatures and late season snowfall, growers across the state are experiencing one of the latest asparagus season starts in memory.
John Bakker, Executive Director of the Michigan Asparagus Advisory Board reassures, “We may have a delayed start but most grower shippers are on schedule to harvest and deliver similar volume to last season.” Bakker commented, “The biggest difference will be that the build up of volume will not happen slowly, over a couple weeks, but come on quickly between the week of May 14th until it reaches promotable volumes beginning the week of May 21st and continuing throughout the season.”
With quality and volume expected to be high this year, the 120 family farmers that produce the majority of Michigan’s asparagus are anticipating a great season.
Leveraging online influencers to reach consumers where they are has had proven success, and the Michigan Asparagus Advisory Board is promoting online engagement by offering giveaways during the season. Consumers can enter to win weekly nationwide flash giveaways for $50, blogger event giveaways for $100, or the board’s season-long giveaway of over $2000 in cash prizes including a $1000 grand prize. Each giveaway encourages consumers to connect and engage with the board’s ever-growing online community through social media platforms like Facebook and Instagram.
About the Michigan Asparagus Advisory Board
The Michigan Asparagus Advisory Board (MAAB) promotes the production and consumption of Michigan Asparagus nationwide. The organization is dedicated to sharing the virtues of asparagus, while also assisting with agricultural research and the development of asparagus farming. The MAAB is funded by Michigan Asparagus growers.
Michigan is shipping in light volume potatoes, as well as apples – grossing about $1100 to Chicago.